Lorena Villa Parkman Email & Phone Number

Los Angeles, California, Us

- Helping build the content design discipline in the Global Monetization Product and Technology org- Supporting: Ads Privacy and Business Integrity teams- Creating content guidelines and patterns for TikTok Global Monetization Product and Technology's design system- Leading initiatives to improve team processes and increase content design's ability to create impact

Santa Clara, California, Us

- First content design hire. Reported to the Inclusive Design and Accessibility team director- Worked with the Design Systems team incorporating content patterns and accessible content guidelines into our design system documentation- Defined product voice and tone; created first product style guidelines.- Helped build the content design discipline by developing content frameworks, product narratives, and other deliverables that explained content recommendations- Led content design office hours

San Francisco, Ca, Us

- Helped San Francisco government services go digital on SF.gov [during a pandemic]- Worked with government officials to audit and migrate their department websites to SF.gov- Collaborated with researchers and designers to find the best way to present content for services that met user needs- Worked with SF government stakeholders to rewrite their content in plain language- Helped build content communities of practice within the San Francisco government - Trained SF.gov editors from various departments via monthly training sessions and ad-hoc office hours- Collaborated in the launch of human translations on SF.gov. Served as one of the City’s Language Access Liaisons for Digital Services [Spanish]- Informed repeatable processes on how content designers worked on government services- Collaborated with the SF.gov product team to improve the publisher's experience on our CMS

Santa Monica, Ca, Us

– Hired, led, and grew a team of product education writers by setting goals, managing performance, developing strengths, and fostering career development– Led the creation of product education content that supports viewers on Hulu's bilingual help center, chatbot, transactional emails, and other self-service channels– Partnered with Product Managers to lead the creation of content for product launches, and created plans for long-term content management– Wrote, led, and enforced Hulu’s Viewer Experience content guidelines, including tone of voice, style, glossary, and best practices for digital content– Introduced UX and content strategy principles into self-service content creation and tools (IA, focus on accessibility, one user need per page, conversation design, error messages)– Collaborated in the creation of Hulu help center’s first content templates and self-service information architecture- Led help.hulu.com first full audit, which included: rewriting and restructuring ~200 articles; tagging content based on new IA. The audit improved organic traffic by ~30% YoY, and helped content pass accessibility requirements.– Audited, rewrote, and created a strategy for in-app playback error messages

Santa Monica, Ca, Us

– Content strategy for online content on help.hulu.com in English and Spanish, and other self-service channels like IVR, email templates and chat macros – Wrote internal and user-facing content for Hulu launches by collaborating with Product, Marketing, User experience, and other stakeholders across Hulu– Fostered strategic partnerships with Product and Tech teams to write release notes for Hulu's app on different platforms– Translated support content and UX content to expand Hulu's Spanish-language efforts– Content strategy for Hulu's support chatbot. Wrote first ~25 scripts at launch following conversation design best practices– Proposed new functional requirements for help.hulu.com– Collaborated in the development of Hulu's new Help Center (launched in April 2017) which included: retiring an in-house built CMS, mapping metadata, and conducting UAT to ensure Hulu's new Help Center satisfied business needs

[Magazine ceased operations in November 2015]– Led a team of in-house reporters– Made editorial decisions regarding content, layout and other aspects of the publication– Liaison for senior editorial staff, designers, collaborators, and other staff members– Reviewed all articles before they were published. Helped ensure accuracy, correct grammatical or spelling mistakes through copy-editing duties, and managed and coordinated the publication process– In tandem with the Editor-in-chief, chose content per issue, including articles and photos– Owner of the editorial calendar. Ensured deadlines were met, from the initial reporting phase to the final page design.

Chicago, Illinois, Us

- Wrote articles following branding and messaging standards for two bilingual websites: YouParent.com and YouYourChildsFirstTeacher.com- SEO strategy for Spanish articles- Created and enforced bilingual content strategy

Distrito Federal, Mx

– Distance Learning faculty for the Bachelor of Arts in Communication Studies at the Political and Social Sciences School. I taught two classes: Introduction to Language Studies and Semiotics.– Taught to groups of ~30 students the main communicative functions of language in the six core areas of linguistics: pragmatics, semantics, syntax, morphology, phonetics, and phonology

[Organization ceased operations in August 2013]– Spanish content strategist for the Learning and Development team, responsible for digital and print content in Newfuturo.com– Publications included web articles at NewFuturo.com and other types of online/print learning objects such as the New Futuro College Plan Student Workbook, and New Futuro College Plan Parent's Guide– Presenter and facilitator of the New Futuro Road to College Workshop for Latino high school students and their parents. Responsible for the three-hour presentation in which Latino families were advised on how to get into college and beyond in ten steps, starting from choosing their career path and building their support team, all the way to applying and getting scholarships for college. Presented in public high schools in NYC, LA and Miami.

– Translate academic papers (Spanish to English) written by researchers at Universidad Nacional Autónoma de México, specifically about scientific topics in the areas of Animal Sciences and Biology– Translate to Spanish (English to Spanish) articles written by researchers of the Graduate School of Business at Stanford University to be published in Manufactura magazine (Grupo Expansión) in Mexico City

Chicago, Il, Us

Intern while studying a Master's Degree at Northwestern University - Report art, immigration and health stories for Hoy, the Chicago Tribune's Spanish-language newspaper.

– Write film reviews, interviews and stories about art topics– Editing duties– Plan the biannual Design editions (a special issue focused on design), contact collaborators, clean up the final layout with the general editor

México, D.F., Mx

[El Centro newspaper ceased operations in October 2008]– Edit news and feature stories– Conduct interviews for the Special Features section of the newspaper El Centro– Suggest and assign topics for reporters to investigate

México, D.F., Mx

– Write feature stories about health, culture, and international and local news

M.S. Journalism

Bachelor'S Degree In Communications, Journalism