Lead app product go-to-markets across all verticals in North America (e.g., financial services, beauty, health, education, food/delivery, and more)

Develop, implement and manage product marketing campaigns for the advertising sector of Niantic’s real-world mobile games, including Pokémon GO.• Develop and integrate customer-centric product marketing strategy to educate businesses and drive global adoption of Niantic’s small business ad products• Collaborate with Sales, Marketing and Engineering/Product teams to align content roadmaps and produce consistency across existing and emerging products• Built evidence of measurable impact of sponsorship/ads product, as defined by delivering 10+ customer success cases for H1 2021• Constructed and executed Niantic’s “Local Business Recovery Initiative,” engaging and onboarding 1,000 SMBs across NA, EMEA, and APAC• Navigate product positioning by prioritizing value proposition and customer segments, crafting core messaging, and conducting competitive analyses• Produce and actively iterate on a complete sales enablement kit across various digital mediums, including web pages, case studies, videos, presentations, and blog posts• Vendor management for audio/visual production and public relations/media efforts• Developed go-to-market strategy for Niantic’s newest game title, CATAN – World Explorers, with a specific emphasis on new user acquisition

Spearheaded all internal and external B2B marketing efforts for 250+ person agency and exceeded all departmental KPIs as defined by deals closed, resulting in over $75k+ in monthly net-new business.• Developed all sales and marketing collateral and outreach materials for new customer acquisition, including pitch decks, landing pages, case studies, event activation collateral, quarterly business reviews, go-to-market strategies, and RFP responses• Prescribed appropriate creative strategies and paid media levers to 250+ prospective clients, with 100+ becoming clients as a result• Created differentiated product positioning strategies, competitive analyses, and core messaging documentation for sales enablement across 5+ direct-to-consumer industries (health/fitness, fashion/apparel, beauty/cosmetics, food/beverage, consumer goods, etc.)• Built and led a highly collaborative and cross-functional 5 person team across sales, marketing, design and paid campaign management, fully owning marketing strategy and creation of all marketing materials for the agency

Owned and operated the global demand generation marketing strategy while developing messaging and collateral for all DAQRI products and services, engaging 20+ augmented reality developers. • Executed comprehensive marketing and demand generation strategy across the marketing funnel based upon sales objectives• Defined and managed a direct marketing funnel resulting in significant KPI improvement: increase in email open rate by 288% and click-through rate by 182%• Constructed complete email strategy via Hubspot to meet the needs of new and existing customers and leads as they moved through the customer buying journey• Generated digital collateral, design, and copy for all marketing channels, including email, website, blog, social media, case studies, webinars, and the master content distribution calendar• Conducted comparative analyses of competitor websites and subsequently revamped company website content based upon assessments, resulting in 3x marketing qualified leads

Responsible for copywriting, content creation, market research, and ensuring consistency in company and brand messaging while developing assets to inform employees, partners, customers and the public on how to maximize use of our products and overall best practices.

• Acted as a liaison between project manager and customers to ensure customer needs are met in a timely and cost effective manner• Managed operational side of shipments for wholesale partners• Read blueprints and created product specific quotes for new home developments of 55+ homebuilders, including Toll Brothers, TriPointe Homes, and Shea Homes• Regularly maintained and updated company website and product sampling at 10+ design center locations