Laura Bernstein Email & Phone Number

New York, New York, United States

• Working with for-profit and not-for-profit organizations in brand strategy and digital design applications including:
• Everytown for Gun Safety: webstore redesign and Shopify implementation to improve the shoppingexperience and better align the merchandise store with the organization’s main website
• Vella BioScience, a science-driven sexual wellness company: packaging design, print advertising, and website development
• Mural, a SAAS collaboration intelligence company: developed internal education strategies and toolsand wrote functional brand guidelines to aid company-wide adaption of a recent rebranding
• The Drawing Center, a small museum in Soho: Designed and wrote a proposal to build and share free educational content based on the institution’s archives of education and exhibition materials. Also developed learning.

Palo Alto, California, United States

• Managed a 7 person team of visual designers, social and content writers, and illustrators
• Oversaw maintenance and expansion of the visual brand as well as voice and tone
• Developed strategic solutions and approaches to mission messaging and brand-buildingand perception initiatives
• Collaborated closely with Performance Marketing and Creative teams, art-directing and evaluating paid advertising (video and motion) and Google Play and Apple App Store content in competitive fintech.

San Francisco Bay Area/New York

• Collaborated with VP of Marketing on effective expansion and hiring for the marketing team
• Built social media style and content guide
• Helped re-work company values and supported employer-brand content

New York, New York, United States

Led a team of 3 designers from concept through delivery on the development of visual identitiesfor blue-chip financial clients J.P. Morgan, Barclays, and cryptocurrency start-up Bakkt. Solutionsincluded logos and brand marks, brand guidelines, websites, go-to-market concepts, and furnishings

Nyack, New York, United States

• Art Directed marketing content, working closely with Social Media, Content and Growth teams to grow audience and generate engagement and touch points for existing and potential clients at the top-of-funnel point for.
• Developed Social Media Style Guide and transformed the process of creating social content from an asset-by-asset approach to a scalable, industry leading creative system
• Balanced new growth-marketing initiatives with brand design process, strategy and brand protection
• Tied together the lines of communication between business strategy and brand strategy
• Concepted and developed campaigns, working with CMO, senior growth analyst and freelance copywriters and designers
• Built out digital advertising visual strategy

Brooklyn, New York

• Collaborated with state digital teams across the country to amplify significant presidentialcampaign events, surrogates, and information with digital and print campaigns
• Art-directed Big Moment event marketing projects for battleground states, Colorado, Iowa, Pennsylvania, and Nevada. Moments included principal visits, voter registration and mobilization, debate nights, and more, and.
• In addition to general work with states and coalitions, also supported digital ads, and web teams when needed

Los Angeles, California

• Developed digital content solutions for a variety of national and international brands such as Anthem, Zillow, Taco Bell, Georgia Pacific, Interscope Records and Volkswagen
• Worked closely with UX/UI and Dev teams to implement designs of major corporation websites
• Branded internal agency initiatives as well as new business development
• Designed multi-platform web campaigns
• Worked on business solution invention sprints

Los Angeles, California

• As the first Digital Designer, I explored ways that visitors interact with Art and the Museum, both onsite and offsite
• Introduced new ways for visitors interact with art and the museum, both on- and off-site
• Implemented the design of major projects, including an effective e-mail platform, programmable signage, and digital marketing campaigns on varied platforms
• Built a new user app in collaboration with the web and the membership departments
• Instituted process and guidelines for digital content
• Collaborated with film producers to create messaging and narrative videos

Valencia, Greater Los Angeles Area

• Taught a course for theater school students to empower them with graphic design for their respective projects
• Worked with the Office of Global Initiatives to develop and instruct an online portfolio development course for prospective students as well as those wishing to improve basic design skills

Costa Mesa, California

• Trend researcher for apparel graphics and general design
• Producer of original art for t-shirts as well as repeating patterns for fabric development for the women’s collection
• Researched other industries to inform decisions on design

New York, New York

• Designed ephemera, from temporary exhibitions to brochures
• Improved marketing materials through inventive design

Masters Of Fine Arts - Mfa, Graphic Design

Master Of Arts - Ma, Art & Art Education

In 2020 I returned to school at Teachers College, Columbia University, to earn a Masters in Art & Art Education. I wanted to learn about.

Bachelor Of Arts - Ba, Fine Art, French

High School Diploma