Lauren Werner Email & Phone Number

San Diego, Ca, Us

Bentonville, Arkansas, Us

Boston, Ma, Us

Responsible for creating the design strategy and standards to migrate a fragmented experience of over 100 tools for over 20,000 active suppliers aimed at increasing revenue by driving higher customer conversion.Drove and collaborated across a large number of teams - including platform and core experience - to deliver enterprise level templates, standards and guidelines to create a consistent supplier experience across Partner Home.

Palo Alto, Ca, Us

Palo Alto, Ca, Us

UX Design Lead for the HP Smart App team. Collaborate closely with other designers, researchers, product managers, software engineers, and many others to solve complex challenges and craft powerful experiences that highlight HP products’ unique capabilities and personalities. Contribute to the HP Smart roadmap, drive future concepts, and deliver improvements to current applications.• Strategize, brainstorm, and define key features for HP products and apps• Translate abstract ideas, research findings, analytics data, and business requirements into tangible and beautiful design deliverables• Lead multiple project teams of other designers and internal and outsourced partners responsible for all stages of user experience design and development for a portfolio of complex products and platforms, including experience/information architecture, validation, and specifications. • Organize and conduct user experience research at various stages within feature or product development; Communicate research findings to design and product development stakeholders.• Manages and expands relationships with internal and outsourced partners on user experience design and development. • Reviews and evaluates designs and project activities for compliance with user experience design and development guidelines and standards; provides tangible feedback to improve product quality and user experience. • Provides domain-specific expertise and overall user experience design leadership and perspective to cross-organization projects, programs, and activities. • Drives innovation and integration of new technologies and design language into projects and activities in the user experience design organization. • Provides guidance and mentoring to less- experienced staff members.

Seattle, Washington, Us

Design Director and manager of the UX team for the Blink San Diego office. - Provide strategic leadership on user-centered-design projects- Account management and project ownership responsibilities - Worked closely with project managers and client services to ensure client satisfaction - Business development support scoping and pitching project work- Industry advocate through speaking engagements

Boston, Ma, Us

Directly responsible for the creative quality and innovation of projects, as well as client and team satisfaction.• Manage and lead the UX team. • Across projects, translate knowledge of human perception, cognition and behavior to thoughtful user-experience solutions.• Direct workshops and business discovery sessions that get to the heart of clients’ business needs, target audiences and content needs.• Across projects, balance client desires with user needs, research, best practices, timeline and budget.

Boston, Ma, Us

Lead business and user discovery activities, merge discovery, research and assessment findings with creative solutions and best practices, and develop a broad range of documentation defining the end-user facing solution.A relentless champion of the user's voice in Genuine's discovery, definition, and development process, ensuring products deliver the value promise to users.• Exceptional conceptual skills, ideation/brainstorming, copywriting expertise and visual sensibilities.• Ensures the highest quality of the UX work and and consistency in deliverables across all UX team members• Fluent in UX best practices, deep familiarity with research resources• Strong visual communication design skills, as well as the ability to verbally communicate design documentation internally to project teams and externally for client presentations• Deep understanding of web technologies, platforms and trends• Able to move between multiple projects, prioritize needs and collaborate across departments

Boston, Ma, Us

• Manage and mentor Jr/Associate/Experience Designer team members• Direct and oversee UX tasks assigned to Jr/Associate/Experience Designer team members

Boston, Ma, Us

• Lead and participate in business discovery sessions that get to the heart of clients, their businesses, their target audiences, and their content needs• Lead and participate in research activities including developing surveys, conducting contextual interviews, developing user personas, reviewing client materials and formal and informal usability studies• Develop content inventories, participate in and inform analytics assessments and develop heuristic evaluations• Organize content into logical structures that meet business and user needs communicated through user flows, use cases, sitemaps and navigation standards• Create layouts of information and navigational design in the form of wireframes, prototypes and functional specifications• Collaborate with cross-functional teams to ensure proper design interpretation and implementation • Present to project teams and clients

Boston, Ma, Us

Lead client presentations of site structure and information architecture. Articulate how IA meets client requirements and business goals. Ensure that requirements are carried through the visual design and build of the site. Knowledge of current web design and development trends. Mentor and develop staff to oversee and review work of junior designers. Creates a culture of teamwork. Ability to brainstorm well with designers, creative directors, design managers, project managers and executives, and give and take constructive feedback.• Client presentations• Explain how IA meets business goals and requirements• Explain how IA and UX meets user needs• Demonstrate how IA meets with best practices• Articulate cost/ benefits of different options• Articulate how visual design or HTML/production issues might impact IA decisions• Able to defend decisions• Own use cases and flows• Create and maintain a system for developing wireframes • Accessibility: understand screen readers and accessibility• Oversee and review work of junior user experience designers

Boston, Ma, Us

Involved in every aspect of the information architecture and design process including the kick-off, strategy, design and development. Worked closely with a core team to implement best practices and latest trends in IA and design.• Worked with over 50 clients ensuring all their business goals were met • Managed and mentored a junior level designer • Audited competitor sites and conducted heuristic evaluations• Conducted focus groups and user interviews• Analyzed qualitative and quantitative research from user interviews and surveys• Developed and presented site maps, process flows, wireframes and prototypes to clients• Tracked requirements through the build cycle and confirmed implementation

Boston, Ma, Us

Created web and print materials for clients. Collaborated with team throughout the project life cycle. Worked to create marketing and promotion pieces OHO. Identified possible problems and developed innovative solutions. • Brainstorming and mocking up design ideas• Worked on print designs for brochures, postcards, transit ads, and billboards• Interfaced with print vendors to ensure design quality• Created wireframes for web design projects• Created design options to be presented to clients • Applied existing design created by design team to pages throughout the site

Boston, Ma, Us

Designed house ads as well as direct mail pieces. Created the design for the Boston Globe Media holiday card. Gained production experience by working closely with vendors. Participated in all aspects of the design process by attending creative meetings with writers, designers, and clients.• Created over 500 print ads over six months • Interfaced with print vendors to ensure design quality • Created concepts, executed designs, and presented to internal clients

Boston, Massachusetts, Us

Worked on key corporate identity designs, including postcards and pamphlets. Created a direct mail piece for the retirement group. Responsible for the MFS holiday party campaign. Presented designs to business partners and effectively responded to concerns/questions.• Created a cohesive holiday design campaign with over 30 pieces of collateral • Implemented brand standards across all designs

Bs, Graphic Design

Ux Management Specialty Certification, Ux Design

Ux Boot Camp Certificate, Human Factors & Information Design

Leadership And Management

Training Course, Content Strategy, Social Media