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@maxi.com
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Lori Wester is listed as Marketing Executive | Strategist | Brand Builder | Innovation Expert | Growth Generator at Absolute Value Consulting, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at maxi.com, phone signal with area code 312, and a matched LinkedIn profile for Lori Wester.
Lori Wester previously worked as President & Founder at Absolute Value Consulting and Vice President Marketing at Tall Tree Foods. Lori Wester holds Ba/Bs, Business Administration/Psychology from Regis University.
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AeroLeads found 1 current-domain work email signal for Lori Wester. Compare company email patterns before reaching out.
A dynamic and results-driven CPG marketing executive who brings consumer-driven brand experience and a passion for leveraging insights and customer-centric strategies to build brands and generate profitable growth from start-ups to top tier global companies to PE owned organizations.
Listed skills include Consumer Products, Customer Insight, Shopper Marketing, Brand Management, and 24 others.
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Chicago, Illinois, United States
Strategic marketing consultancy helping clients build brands, generate growth and create business value. Expertise in marketing strategy, branding, innovation, and insights. Experience working with a range of clients from start-ups to large top-tier companies.
Milwaukee, Wisconsin, United States
Led marketing and innovation across Tall Tree Food's portfolio of companies (Klement's Sausage Company, Richard's Cajun Foods and January Company). Accountable for developing brand strategies and sharing the brand voice through relevant and engaging content, social media, sponsorships, partnerships across various consumer touch points.
Greater Chicago Area
Created and led Maxi Canada's first ever marketing function and capabilities with a focus on brand building, innovation and consumer pull activation. Played a pivotal role in generating value creation by increasing brand equity, driving topline growth and EBITDA. Marketing strategies and execution helped to fuel Maxi's strong sales growth in a flat category for three consecutive years (+7%, +11% and +19%).
Greater Chicago Area
Founder of Absolute Value Consulting, Inc. Strategic marketing consultancy helping clients build brands and generate growth and create business value. Expertise in marketing strategy, branding, innovation, facilitation and moderation to a range of clients from start-ups to large top-tier companies.
Greater Chicago Area
Led the integration of three functions (shopper marketing, merchandising and graphic design) into one broader In-Store Experience Team to drive greater shopper conversion.Accountable for providing subject matter expertise and strategic thought leadership to key executive stakeholders including retailers, brand marketing, consumer insights, sales, customer marketing and category management. Oversaw the strategic learning plan to develop a deeper understanding of how consumers behave as shoppers across channels and leverage insights to create programs designed to benefit the brand, consumer, retailer and shopper.Initiated the need to measure the effectiveness and impact of programs via the creation of scorecards for key programs at major retailers measuring ROI and other KPIs and apply learnings to future programs.
Accountable for leading and setting the packaging strategy and pipeline across the Wrigley Portfolio in the US.Created a packaging segmentation model based on usage occasions and locations to identify innovation platforms (close-in and game changing ideas).Coached and mentored direct reports to identify, develop and launch packaging innovation.
Newly created team formed to develop global packaging innovation to optimize sales, profitability, competitive position and category growth across US, Europe, Russia and ChinaStrategic packaging segmentation, innovation framework and packaging pipelineQualification, development and launch of innovative new gum packaging solution
Greater Chicago Area
Led the Quaker Foods Channels marketing team and the Aunt Jemima/Quaker Grits and Grains marketing team to develop brand strategies and annual marketing plans to build brand equity and deliver and exceed annual revenue targets.Sr. Marketing Manager, Frito Lay, Convenience Foods BU (1/03-2/05)
Sr Marketing Manager, The Willy Wonka Candy Factory 11/99-6/02Marketing Manager, Nestle Ice Cream Division 11/95-10/99Business Development Manager (Channel Marketing) 5/93-10/95Associate Customer Marketing Manager, Culinary Division 4/92-4/93Assistant Customer Marketing Manager, Culinary Division 1/91/1-92 Promotions, Friskies PetCare 9/89-12/90Sales, Denver 6/88-9/89
Activities and Societies: Leadership Program Intra-Mural Sports
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Lori Wester works for Absolute Value Consulting.
Lori Wester is listed as Marketing Executive | Strategist | Brand Builder | Innovation Expert | Growth Generator at Absolute Value Consulting.
AeroLeads has found 1 work email signal at @maxi.com for Lori Wester at Absolute Value Consulting.
AeroLeads has found 1 phone signal(s) with area code 312 for Lori Wester at Absolute Value Consulting.
Lori Wester is based in Greater Chicago Area, United States while working with Absolute Value Consulting.
Lori Wester has worked for Absolute Value Consulting, Tall Tree Foods, Maxi Canada Inc., Wm. Wrigley Jr. Company, and Wrigley.
You can use AeroLeads to view verified contact signals for Lori Wester at Absolute Value Consulting, including work email, phone, and LinkedIn data when available.
Lori Wester holds Ba/Bs, Business Administration/Psychology from Regis University.
Lori Wester is listed with skills including Consumer Products, Customer Insight, Shopper Marketing, Brand Management, Marketing, Marketing Strategy, Strategy, and Fmcg.
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