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As a dynamic, visionary Customer, Community and Marketing Leader with 15+ years of experience, I am adept at developing and executing innovative global customer, community, marketing, and product strategies to provide companies with a long-term competitive advantage and continued success well into the future. With a notable track record of dramatically increasing brand visibility, leading high-performance teams, orchestrating global initiatives, building best-in-class community and customer-first programs, and streamlining processes to achieve quarter-over-quarter success, I have been instrumental in positioning companies like Citrix, Nutanix, Alludo, and Workspot as Global Market Leaders.My passion and talent for driving global programs and communications to extend brand awareness and advocacy, and identifying new opportunities to bring organizations to the next level are second to none!
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Senior Marketing And Community DirectorGeek Speak Jun 2015 - PresentSenior marketing leader servicing clients worldwide to provide advisory and execution on marketing and community strategies. Also works with individual clients to provide career coaching. Specializes in: - Business, marketing, and community strategies- Website development and content creation- Event planning, promotion & execution- Cross-team alignment and process streamlining- Training programs and resources -
Geek GirlGeek Girl Community Feb 2012 - PresentChief Community Officer of the 60,000-strong Geek Girl Community. We speak all flavors of geek. Join us - pop in at fb.com/shegeek!
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Director, Global Customer And Community MarketingAlludo Sep 2022 - Aug 2023Ottawa, On, CaDeveloped and led the strategic Customer and Community Advocacy team, programs, and initiatives within and across four major technology brands, including Parallels, Corel, WinZip, and MindManager. Directed the VIPP Program and achieved best-in-class industry status. Spearheaded the consolidation and centralization of all community forum web properties to modernize functionality and look & feel, eliminate risk, streamline resources, and reduce costs. -
Head Of CommunityWorkspot, Inc Apr 2021 - Aug 2022Campbell, California, UsDirected global customer and community programs, processes, communication, and events that increased brand awareness and advocacy. Increased customer success, satisfaction, and sales by streamlining customer-facing processes and making the quality of customer interactions first priority. -
CaregivingCareer Break Aug 2019 - Apr 2021Extended career break to function as a caregiver for father who had an accident and became bedridden.
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Health And Well-BeingCareer Break Aug 2017 - Jul 2019Broke dominant arm and spent time in recovery to heal, focus on physical therapy, and regain normal use.
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Director, Community And Social Media MarketingNutanix May 2014 - May 2015San Jose, California, UsManaged global communities at Nutanix. Drove community programs and channels, including Nutanix Next, that focused on virtualization technologies, and encouraged thought leadership, partnership, knowledge sharing, and open dialog for the benefit and evolution of the B2B and B2C virtualization industry. -
Director Of Worldwide MarketingLucidworks Jul 2013 - Feb 2014Responsible for all field marketing activities including community and social media, online marketing, customer marketing, and events. Managed all aspects of marketing programs from inception through to execution. Drove program requirements and ensured that the overall marketing programs strategy corresponded to and was fully integrated into the worldwide marketing plan.
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Director, Community And Social Media MarketingCitrix Sep 2010 - Sep 2012Fort Lauderdale, Fl, UsEstablished and led Global Community and Social Media Marketing at Citrix. Drove best-in-class community programs and events, including the Citrix Technology Professionals (CTP) Program, the Geek Speak Program, and the Citrix User Group Program, that focused on technology products, solutions, and ideas, and encouraged knowledge sharing and open dialog for the benefit of the IT industry and technical community. Also drove the development and launch of the worldwide Corporate Social Media Strategy and Citrix Community site and Blogs platform. -
Sr. Manager, Solutions & Community MarketingCitrix Sep 2007 - Sep 2010Fort Lauderdale, Fl, UsEstablished marketing messaging and positioning, and produced collateral to extend the company's value proposition and to help build market awareness and demand, both worldwide and regionally. Delivered content in various media describing the business value of the company's solutions, to support global and regional marketing and sales initiatives.Drove and managed worldwide programs and events, including the Citrix Technology Professionals (CTP) Program, the Geek Speak Program, and the User Groups Program, that focused on technology products, solutions, and ideas, and encouraged knowledge sharing and open dialog for the benefit of the IT industry and community. -
Lead Technical WriterCitrix Jun 2004 - Sep 2007Fort Lauderdale, Fl, UsDrove cross-team collaboration to develop, maintain, release, and distribute technical product documentation in a variety of formats. Project managed several multi-team projects from the beginning to the end of release cycles in a strict production environment with frequent deadlines. Implemented process improvement programs that heightened efficiency of tasks during software release cycles. Conducted interviews and mentored other technical writers. -
Senior Technical WriterDatacore Software Oct 1999 - Jun 2004Fort Lauderdale, Florida, UsCreated and maintained award-winning technical user manuals and help systems for a Storage Area Networking software company. Responsibilities included the creation and development of user documentation, peripheral product documentation, on-site custom user documentation, and internal communications material. Additionally, produced technical diagrams, engineering test plans, and created documentation style sheets, templates, and layout. Conducted interviews and supervised less experienced writers. -
Business OwnerGallery110 Mar 2000 - Jul 2001Directed the Marketing and Sales departments of a three-story art gallery. Responsibilities included creation of marketing materials, execution of sales strategy, pricing of merchandise, and management of events. Additionally, managed employees, conducted artist interviews, and coordinated the receipt of merchandise from 50+ artists.
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Marketing And Publications ManagerJeffries Auctioneers Feb 1998 - Sep 1999Managed the Marketing and Publications departments of a fine art and antique auction house. Responsibilities included the creation of marketing/promotional material, the development of internal documentation, the production of the weekly auction item menu, and the organization of special events.
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Chief EditorDr. Otto Bettmann Mar 1997 - Mar 1998Chief editor to Dr. Otto Bettmann, developer of the Bettmann Archive, for the development and organization of his archives entitled, Women in Art: From Prehistory to Picasso. Responsibilities included writing and editing communications material and proposals. Additionally, assisted in Bettmann’s extensive research efforts and responsible for the organization of the various media.
Laura Whalen Skills
Laura Whalen Education Details
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Florida Atlantic UniversityArt History -
Florida Atlantic UniversityFine Arts -
Florida Atlantic UniversityEnglish
Frequently Asked Questions about Laura Whalen
What company does Laura Whalen work for?
Laura Whalen works for Geek Speak
What is Laura Whalen's role at the current company?
Laura Whalen's current role is Customer and Community Marketing Leader.
What is Laura Whalen's email address?
Laura Whalen's email address is la****@****pot.com
What is Laura Whalen's direct phone number?
Laura Whalen's direct phone number is +195463*****
What schools did Laura Whalen attend?
Laura Whalen attended Florida Atlantic University, Florida Atlantic University, Florida Atlantic University.
What are some of Laura Whalen's interests?
Laura Whalen has interest in Photograph, Kids, Electronics, Traveling, Home Improvement, Reading, Music, Automobiles, Dogs, Travel.
What skills is Laura Whalen known for?
Laura Whalen has skills like Cloud Computing, Virtualization, Lead Generation, Product Management, Social Media Marketing, Marketing, Social Media, Program Management, Saas, Enterprise Software, Project Management, Demand Generation.
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