Laura Harp Email & Phone Number

Atlanta, Ga, Us

Lawrenceville, Georgia, Us

Created revenue operations function to connect and align marketing, sales and customer service. Improved operational efficiency, lead volume and sales results by implementing process controls, standard communications and best practices across systems and teams. Focused primarily on US sales to healthcare providers while also supporting consumer operations and international sales. Key accomplishments:• B2B, DTC and Distributor Sales Channel Operations• Financial Reporting – Orders, Revenue, Trend, Whitespace• Sales Process, Pipeline Management and Forecasting• Compensation Plan Design and Commission Processing• CPQ Process and Price Book Management• GPO Contract Management | Premier, Inc.• Go To Market Design and Lead Generation• Data Quality Management and System Integration• Sales Onboarding Curriculum Development and Delivery• Customer Service Director (interim) leading team of 6Tech Stack: SAP; Salesforce; HubSpot; External Data Sources including Definitive Healthcare, IQVIA, ZoomInfo, Premier Inc; Excel | Microsoft OfficeMarena designs and manufactures medical-grade compression, including garments approved as FDA Class 1 Medical Devices, for US healthcare, consumer and international distributor markets.

Richardson, Texas, Us

Recruited for new role supporting aggressive team and sales growth targets in 2 solution verticals. • Increased bookings and revenue with scalable enablement structure. • Developed comprehensive and repeatable new hire onboarding program, creating content, delivering training, and managing sales certification process. • Planned and executed QBR’s, sales meetings, pipeline reviews and forecast calls, improving accuracy and visibility at all organization levels.• As Salesforce steward, implemented new and re-engineered processes, established data flow and governance model, selected productivity tools and implemented continuous improvement feedback.Managed integration of quote-to-cash process supporting post-acquisition transition. Implemented processes enabling sales to effectively engage, acquire, retain and upsell customers, attaining individual sales goals and achieving company booking targets and other key operating metrics.• Led cross-functional collaboration with finance, legal, customer success and enterprise information systems partners, supporting 90 sales reps and 400+ customers.• Completed successful Salesforce and NetSuite migrations, including identifying and resolving issues with estimated $1M-$1.25M annual billing impact.• Built add-on contract process, exceeding $13.3+M in over 600 contracts, capturing incremental revenue, enabling pipeline and forecast visibility and achieving ASC 606 revenue recognition compliance.• Reduced expansion quote turnaround by average 60%. Created and launched rep self-service model.Tech Stack: Salesforce, NetSuite, SharePoint, Excel | Microsoft OfficeRealPage is a global provider of SaaS and data analytics solutions to real estate rental owners and managers. In December 2017, RealPage acquired the multifamily revenue optimization business of The Rainmaker Group, which pioneered solutions for the multi-family housing and hospitality/gaming industries.

Alpharetta, Ga, Us

Created effective and scalable operations for lead generation, channel sales, field sales and account management. Optimized sales automation tools, developed sales process, operationalized partner programs and drove sales reporting standardization and cadence.• Owned pipeline development, sales forecast & QBR reports plus win-loss analysis and key metrics. • Designed channel process and implemented operational controls, cross-functional training, and collaborative pipeline management. Recognized for leadership in groundbreaking partner summits. • Drove CRM optimization by directing design, integration, lead flow and data governance. • Created training content. Managed new hire onboarding and team development.• Introduced concept of customer lifecycle view, expanding CRM adoption and breaking organizational silos between marketing, sales, customer success and support.Acquired by Philips in 2016, Wellcentive innovated population health solutions with data analytics that enable quality improvement throughout the continuum of care.

Irving, Texas, Us

Recruited to rejoin the company at RelayHealth to build optimal RFP infrastructure and promoted to lead field marketing, sales education and market intelligence teams. Selected to simultaneously serve as aide to the president.• Supported executive team and participated in senior leadership strategy, budget and organization planning meetings.• Directed execution of 50+ marketing campaigns and developed rolling integrated campaign calendar to manage target marketing for 15 solutions.• Guided successful launch of first Net Promoter Score survey, results summary and ongoing NPS execution timeline.• Created proposal knowledgebase, developed operational framework and implemented standards and best practices from scratch. • Contributed $37M+ contract value through winning proposals across 8 business lines, executing entire process including content creation, curation, digital delivery, hard copy production and follow-up.A McKesson business unit, RelayHealth delivered SaaS connectivity solutions to streamline clinical, financial and administrative communications.

Irving, Texas, Us

Tapped from sales leadership into newly created role advising SVP Sales. Built multifaceted sales operations team of analysts, project managers and sales trainers to support 650-person matrixed sales organization. Improved sales results with process and technology innovations, best practices and actionable data insights.• Refined sales process and funnel standards, formalized forecasting, designed compensation plans and developed analytics.• Led on-time, on-budget sales team, process and data integration activities for 5 company acquisitions.• Managed customer executive and sales team events, leadership presentations, reporting and QBR’s.• Responsible for sales communications, training, support, and technology road map plus personnel development, budget and vendor relationship management.Sales Ops Leadership role followed career of progressive responsibilities in sales and sales management, customer success, support and service delivery. Formerly HBO & Company, the McKesson IT division provided solutions across the full continuum of patient care and provider operations.

Bba

Education record