Laura Harp Email & Phone Number

Atlanta, GA, US

Lawrenceville, Georgia, US

• Created revenue operations function to connect and align marketing, sales and customer service. Improved operational efficiency, lead volume and sales results by implementing process controls, standard communications.
• B2B, DTC and Distributor Sales Channel Operations
• Financial Reporting – Orders, Revenue, Trend, Whitespace
• Sales Process, Pipeline Management and Forecasting
• Compensation Plan Design and Commission Processing
• CPQ Process and Price Book Management

Richardson, Texas, US

• Recruited for new role supporting aggressive team and sales growth targets in 2 solution verticals.
• Increased bookings and revenue with scalable enablement structure.
• Developed comprehensive and repeatable new hire onboarding program, creating content, delivering training, and managing sales certification process.
• Planned and executed QBR’s, sales meetings, pipeline reviews and forecast calls, improving accuracy and visibility at all organization levels.
• As Salesforce steward, implemented new and re-engineered processes, established data flow and governance model, selected productivity tools and implemented continuous improvement feedback.Managed integration of.
• Led cross-functional collaboration with finance, legal, customer success and enterprise information systems partners, supporting 90 sales reps and 400+ customers.

Alpharetta, GA, US

• Created effective and scalable operations for lead generation, channel sales, field sales and account management. Optimized sales automation tools, developed sales process, operationalized partner programs and drove.
• Owned pipeline development, sales forecast & QBR reports plus win-loss analysis and key metrics.
• Designed channel process and implemented operational controls, cross-functional training, and collaborative pipeline management. Recognized for leadership in groundbreaking partner summits.
• Drove CRM optimization by directing design, integration, lead flow and data governance.
• Created training content. Managed new hire onboarding and team development.
• Introduced concept of customer lifecycle view, expanding CRM adoption and breaking organizational silos between marketing, sales, customer success and support.Acquired by Philips in 2016, Wellcentive innovated.

Irving, Texas, US

• Recruited to rejoin the company at RelayHealth to build optimal RFP infrastructure and promoted to lead field marketing, sales education and market intelligence teams. Selected to simultaneously serve as aide to the.
• Supported executive team and participated in senior leadership strategy, budget and organization planning meetings.
• Directed execution of 50+ marketing campaigns and developed rolling integrated campaign calendar to manage target marketing for 15 solutions.
• Guided successful launch of first Net Promoter Score survey, results summary and ongoing NPS execution timeline.
• Created proposal knowledgebase, developed operational framework and implemented standards and best practices from scratch.
• Contributed $37M+ contract value through winning proposals across 8 business lines, executing entire process including content creation, curation, digital delivery, hard copy production and follow-up.A McKesson.

Irving, Texas, US

• Tapped from sales leadership into newly created role advising SVP Sales. Built multifaceted sales operations team of analysts, project managers and sales trainers to support 650-person matrixed sales organization..
• Refined sales process and funnel standards, formalized forecasting, designed compensation plans and developed analytics.
• Led on-time, on-budget sales team, process and data integration activities for 5 company acquisitions.
• Managed customer executive and sales team events, leadership presentations, reporting and QBR’s.
• Responsible for sales communications, training, support, and technology road map plus personnel development, budget and vendor relationship management.Sales Ops Leadership role followed career of progressive.

Bba

Education record