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Builder of products, organizations, opportunities and experiences that deepen connection, empathy and understanding between people.
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FounderThe Princess ProjectSan Francisco, Ca, Us -
CeoCoro Northern California Feb 2016 - PresentOur increasingly complex world requires leaders who can collaborate across sectors to address society’s greatest opportunities and challenges. Coro prepares individuals from diverse backgrounds to be these leaders—youth, recent college graduates, and professionals who will ignite positive change in their workplaces and communities.
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Interim CeoCoro Northern California Sep 2015 - Feb 2016
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FounderThe Princess Project Jan 2002 - PresentSearching for one prom dress for one high school girl, I co-founded a 100% volunteer-powered non-profit that helps girls celebrate their prom with self-confidence and style. We serve thousands of girls annually across California with free prom dresses and accessories, and engage thousands of diverse volunteers and dress donors. Created organization, successfully got 501c3 tax-exempt status, recruited Board of Directors, opened additional locations, grew donor base from zero to hundreds of donors each year.
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PrincipalKii Consulting Group Sep 2014 - Sep 2015Provide strategy consulting and executive coaching to a handful of start-up and non-profit clients including Hashed, the Bay Area Urban Debate League, Coro Center for Civic Leadership, Project Glimmer, and Broadway Angels.
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Executive Vice President, Employee ExperienceFederated Media Publishing, Inc. - Acquired 1/14 By Lin Media (Nyse: Lin)) Jul 2013 - Jan 2014San Francisco, Ca, UsFrequently redeployed at executive level by CEO and Board of Directors to transform business units/functions. At CEO’s request, created and led new team responsible for employee experience, including strategy and implementation of internal merger of company’s two business units- Responsibility for HR/talent, corporate communications, office IT, and corporate marketing - Created corporate talent management strategy including revised compensation philosophy, performance management process and employee experience benchmarking, resulting in $1M+ cost savings and increased employee satisfaction - Launched reboot of national internal communication efforts, including launch of corporate intranet, internal newsletter, and cross-company communication. -
Executive Vice President And General Manager, Content MarketingFederated Media Publishing, Inc. - Acquired 1/14 By Lin Media (Nyse: Lin)) Sep 2012 - Jun 2013San Francisco, Ca, UsLed new 70 person, $~50M business unit focused on content marketing strategy and operations. - Met and exceeded quarterly revenue goals while managing P&L to budget- Reorganized seven unique teams into single business unit driven by common objectives and key results, including product, engineering, content strategy, publishing, sales, marketing and ad operations teams- Architected internal systems to create, deliver, execute and scale content marketing programs and products (including native advertising product) for FM clients (majority of top 100 digital advertisers) -
Chief Community Officer And Head Of Publisher DevelopmentFederated Media Publishing, Inc. - Acquired 1/14 By Lin Media (Nyse: Lin)) Nov 2010 - Sep 2012San Francisco, Ca, UsInitially joined company through acquisition of BigTent 11/10. Focused on team, product, and audience into Federated Media's publisher and ad sales portfolio. Starting 1/12, led publisher development team, managing strategy and support of FM's extensive publisher portfolio. Verticals include food, parenting, style and beauty, men's lifestyle, business, tech and entertainment. -
Co-Founder And CooBig Tent Design, Inc. - Acquired 11/10 By Federated Media, Acquired 7/13 By Care.Com (Nyse: Crcm) Feb 2006 - Oct 2010San Francisco, Ca, UsCo-founded software company that helps real-world parenting communities connect online, with ~2M users and thousands of groups across the US. Funded by Menlo Ventures and Mohr Davidow Ventures. Built user base from the ground up, creating a brand new channel for marketers to reach established, local parenting groups in authentic ways. Some of our brand partners included Clorox, Wells Fargo, eBay, Shutterfly, Nintendo, Godiva, Safeway, Calphalon. I wore many hats during the company's growth, leading teams including customer experience (product management, design and customer support), marketing, and engineering teams. I also sold ad programs and facilitated strategic partnerships with companies like Red Beacon (acquired by Home Depot) and The Deal Map (acquired by Google). -
Director Of Community ProgramsCoro Northern California Nov 2000 - Jun 2003San Francisco, California, UsThe Coro Center for Civic Leadership is a 65-year-old organization that trains ethical, diverse civic leaders nationwide. I ran Coro's trio of community programs, working with hundreds of diverse community leaders from the private sector, public sector and non-profit sector across California (examples include rising faculty at UCSF, local elected officials in the Central Valley, employees at Schwab, McKesson, Cisco, etc., high school students). I designed and facilitated experiential learning curriculum focused on leadership development, including modules on inquiry, feedback, graphic facilitation, critical thinking, and decision making. -
Special Assistant To The City AttorneyCity And County Of San Francisco Dec 1998 - Nov 2000San Francisco, Ca, UsI worked with City Attorney Louise Renne, assisting with a variety of projects including leading a team of city employees in financial recovery projects, negotiating settlements with over 400 health care providers, organizing and executing conference activities for 800 city officials from around the U.S. and Canada, and represented the City Attorney in community and policy meetings, tracking legislation, conducting legal and media research. -
Coro Fellow In Public AffairsCoro Northern California Sep 1997 - Aug 1998San Francisco, California, UsThe Coro Center for Civic Leadership is a 65-year-old organization that trains ethical, diverse civic leaders nationwide. I was selected from 500+ applicants as one of 48 Fellows for graduate-level leadership training program in public affairs. Successfully completed projects in government agency, business, media, non-profit, political campaign and labor. Received extensive training in project management, strategic planning, group process, and consensus building. My Coro experience culminated in my independent project - a partner and I created a downtown block party to watch the final episode of Seinfeld, projected on the side of a ten story building. I created and coordinated media relations/public relations plan for the event, which had over 5,000 in attendance, brought people to Downtown St. Louis on a weeknight, and national (CNN, New York Times, USA Today, People) and local media coverage. -
Program CoordinatorPartners In Hope, Mexico City, Mexico Aug 1995 - Aug 1997Lived and worked in Mexico City for two years. While there, I facilitated over 150 bilingual and multi-generational dialogue groups with Latino, North American and Asian populations on topics such as education, entrepreneurship, parenting, and wealth and poverty. Also coordinated reflections, itineraries, speakers for Mexicans and Americans for more than 20 nine-day travel seminars and designed bilingual workshops on project planning and group development for grassroots leaders and managers.
Laney Whitcanack Skills
Laney Whitcanack Education Details
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Harvard Graduate School Of EducationAdult Leadership Development -
Simmons College - Simmons School Of ManagementEntrepreneurship/Entrepreneurial Studies -
University Of Granada, Granada SpainDepartment Of Letters And Sciences -
UclaEnglish/World Literature
Frequently Asked Questions about Laney Whitcanack
What company does Laney Whitcanack work for?
Laney Whitcanack works for The Princess Project
What is Laney Whitcanack's role at the current company?
Laney Whitcanack's current role is Founder.
What is Laney Whitcanack's email address?
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What is Laney Whitcanack's direct phone number?
Laney Whitcanack's direct phone number is +141529*****
What schools did Laney Whitcanack attend?
Laney Whitcanack attended Harvard Graduate School Of Education, Simmons College - Simmons School Of Management, University Of Granada, Granada Spain, Ucla.
What are some of Laney Whitcanack's interests?
Laney Whitcanack has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Human Rights.
What skills is Laney Whitcanack known for?
Laney Whitcanack has skills like Entrepreneurship, Social Media, Leadership, Online Advertising, Marketing, Content Strategy, Public Speaking, Program Management, Marketing Strategy, Social Media Marketing, Digital Strategy, Social Networking.
Who are Laney Whitcanack's colleagues?
Laney Whitcanack's colleagues are Ashley Nicole Crigger, Callie Raquel Rosendin.
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