Lin Lyu 吕琳 Email & Phone Number

Beijing, China

Beijing City, China

Led content marketing, social and user engagement initiatives to drive brand awareness and customer acquisition & retention, including branded contents, social media channels and co-branding campaigns. Monitored core performance metrics and engaged in content planning & operation.

Beijing City, China

- Developed Global LeMall’s overall social, PR, branding and influencer engagement strategy. Managed cross-region communication campaigns in the U.S., India and China.- Acted as the focal point for collaborating with HQ and the overseas Marcom teams, coordinating and approving Marcom related initiatives. Managed and oversaw editorial calendar for content.

Beijing City, China

- Built up the marketing team from the scratch, developed marketing communication strategies and promoted our Online-to-offline beauty lifestyle among young female communities. Helped the company to achieve the No.2 market share in O2O beauty industry and successfully close its round B financing.- Responsible for online marketing, social media, APP.

Beijing City, China

- Led social marketing team, in charge of overall marketing communication strategy, content planning, social media, event marketing and community management.- Curated and manage a list of 300+ KOL/influencers of Tech Media, analysts, Entrepreneurs and Start-ups for collaboration, coverage and event.

Greater New York City Area

Developed Asian Tourists Development Project and in charge of overall execution. Built and grew NYCL’s Chinese social program from the ground up and managed social channels including company blogs, Facebook, Youtube and Sina Weibo.

Master Of Science, Marketing

Mini Mba, Marketing

Bachelor Of Science, International Trade And Economics