Selected Customers and Projects:🔹 Bioinformatics Consultancy (Scaleup, Exit)My service: Marketing Communications Strategy and Execution ○ Web Content Development ○ Lead Generation Campaigns ○ LinkedIn Content Management ○ Google Ads Management🔹 Life Science Advertising Platform Provider (SME)My service: Marketing Communications Strategy and Execution ○ Web Content Development ○ LinkedIn Content Management ○ Email Marketing🔹 Microscopy Solutions Manufacturer (Scaleup)My service: Monthly Blog Posts🔹 Deep Tech in Advanced Materials (Startup)My service: Marketing Communications Support ○ LinkedIn Content Management ○ Web Content Development

Member within the Up network, supporting projects with content writing.

Internal Communications• Developed and launched a European intranet platform for 200+ usersResult: Faster and more efficient knowledge sharing across internal stakeholdersEvent Marketing• Managed the company’s exhibition at 7 international events• Introduced environmentally sustainable practicesResult: Exhibitions were ready on time, within a planned budget and concluded with positive feedback from customers and all involved teamsContent Creation & Advertising• Conceptualized and developed content for online and offline marketing channels• Coordinated 10 digital campaigns, incl. sponsored ads, eBlasts, webinars• Supported data-driven decisions on digital campaignsResult: Marketing and communication materials were among the top 5 globally downloaded files on a corporate file-sharing platform. The CTR for the display ad campaigns increased, on average, by more than 3x.Brand Image & Global Strategy Support• Helped European teams in local marketing activities• Mediated between the head offices in Japan, US and EuropeResult: Coherent brand image and aligned global marketing strategy and its execution

• Research and product development (flow cytometry)• Set up a research project with a customer during a five-weeks business trip in China• Maintained company’s website (Typo3), social media channels and print marketing materials• Coordinated internal and external meetings• Expanded business opportunities

• Established collaboration with bbe Moldaenke GmbH and improved the company's water quality test• Concluded the project with a master's thesis and a publication in the peer-reviewed journal Hydrobiologia