I lead our strategic expansion domestically and across Asia, with a dedicated focus on enhancing business operations, productivity, cloud infrastructure, cybersecurity, and data & AI solutions. My role involves driving operational excellence, streamlining processes, and spearheading innovative strategies to fulfil the company's ambitious objectives. I am committed to optimising business practices and leveraging cutting-edge technology to ensure robust security and efficiency for our clients, paving the way for sustainable growth and success in the digital landscape.#Leadership #BusinessOperations #Innovation #Growth #Cybersecurity #DataAI

As a strategic lead at CHASSasia, I have driven the development of product and service strategies across domains like Microsoft Modern Workplace, IAM, Security, and Azure Cloud. I’ve forged key partnerships with industry giants including Microsoft, Adobe, and Fortinet, enhancing our market presence.My focus on complex sales processes for large enterprise accounts, particularly in Microsoft LSP/CSP, has led to significant revenue growth and expanded service offerings. This strategic approach has been vital in driving digital transformation and enhancing cloud and security integration.Achievements:- Achieved over 40% year-over-year revenue growth for Microsoft and 150% for Adobe, demonstrating strong strategic sales capabilities.- Led the transformation into an MSP and MSSP model, driving innovation and competitive advantage in a dynamic digital landscape.- Launched 365@CISOaaS, concentrating on advanced endpoint and cloud cybersecurity, enhancing customer satisfaction and trust.- Managed sales and marketing operations using business intelligence tools, fostering a data-driven culture that translated into impactful campaigns and strategies.- Spearheaded the integration of Viva Goals with our analysis server using the OKR framework, significantly improving operational efficiency and customer satisfaction.My tenure at CHASSasia has been marked by my commitment to driving business goals, fostering technical expertise, and strategically collaborating with partners, thereby creating substantial value for our customers and establishing us as leaders in service excellence.

In this position, I drive organisational innovation by utilizing key insights to recommend business improvements to APAC’s traditional hoster. This is further supported by my focus on aligning product portfolios and services with overachieving business objectives. Additionally, I provide in-depth consultation on crypto mining, rig setup, and management functions for third parties.Some of my achievements include:• Increasing Cloud Service Providers (CSP) revenue by an average of 13.5% across all projects I have been involved in.• Remaining abreast of emerging technologies by developing a comprehensive understanding of the trending Blockchain/crypto industry.

In this role, I deliver specialised consulting services to the management team to support the creation of effective go-to-market strategies, products and services structuring, and management team review. I assist the organisation in maintaining a competitive advantage by facilitating the evolution of business strategy while developing and implementing a targeted sales operation process geared towards enhancing tactical sales execution.A selection of my accomplishments include:• Achieving a compound annual growth rate (CAGR) which secured revenue growth of more than 20%.• Streamlining products and services to increase stickiness while decreasing the churn rate by 5%.

In 2019 I founded BigBrand Satay & Grill, an F&B venture, to break into customer service industry. I created a high-quality dining experience centered around healthy food. My success here is owed to the incorporation of my personal flair into traditional and digital marketing strategies and effective price control.Some examples of this success were:• Leveraging my IT expertise to set up the SOP and maximize the efficiency of daily operations to deliver consistently superior service to customers.• Being featured in multiple publications and social media influencer platforms, including 8 Days, TODAY, and Sethlui, which recognized my exceptional service and product quality.

While at Acronis Asia Pte Ltd. I served in multiple positions, having been promoted through increasing levels of scope and responsibility; in 2015 I served as the Cloud & Hosting Business Lead for Asia, in 2016 as the Senior Director of Cloud Business for APAC & MEA, and from 2017 to 2019 I was the Senior Director for Cloud Business in APJ. Throughout these roles I built the Acronis Cyber Security Cloud, Software-defined-Storage, and Disaster Recovery Cloud business in Asia from the ground up; I progressed from acting as an individual contributor to managing a cross-functional team of presales, sales, and sales operations professionals to sell into the public sector, SMB, and enterprise. This involved engaging both directly and indirectly with sales channel partners to foster a collaborative approach to achieving objectives.A few of my notable accomplishments were:• Growing revenue from nothing to $6M in ARR.• Overhauling the APAC Cloud Business portfolio, model, and partner program, which included the end-to-end business cycle, to replicate successes achieved within Asia in other countries across the APAC and MEA regions.• Opening up the South Korea, Malaysia, and Greater China region Cloud market; allowed for the launch and expansion of the Acronis data centre footprint with partners in Malaysia and South Korea.• Selling into over 70% of regional large/top Cloud Service Providers (CSP) and Managed Service Providers (MSP) to adopt Acronis Cyber Security/Cloud (Public, Private and Hybrid) solutions and converting more than 30% of traditional ISV, SI, and IT resellers into transformed subscription (CAPEX to OPEX) businesses.

In this role, I set up Parallels Beijing and Xiamen, transforming the entity into a fully functioning subsidiary in Greater China with effective sales, presales, customer service, technical support, marketing and back-office functions. By identifying and activating new markets within consumer, public sector, and enterprise businesses through engagement with channel partners, I was able to onboard major accounts of cloud services providers.Three major achievements here were:• Leading a cross-platform business to capture over 80% of market share within three years and overturning a pirated software market for Parallels Desktop in China while increasing revenue from zero to $3M annually.• Enabling major Cloud Service Providers (CSP) and Managed Service Providers (MSP) within the region, leading to the adoption of Parallels solutions.• Securing the accreditation of multiple Parallels software products in China to eliminate challenges to sales faced by a foreign company.

• Founded/started HooYoo Group (HooYoo – R&D arm, AceDog – direct sales brand, ResellerOrder – channel sales) in Xiamen, then sold to Longtop Financial Technologies Limited (NYSE: LFT) in 2008 and name changed to Longtop Online• Led a team of over 20 Sales and Customer Support staff and steered global business sales in Europe, Asia and North America• Managed Greater China sales, established a team of over 100 telesales personnel to support the PRC market, and set up a team of 15 Channel Sales Managers to support PRC channel partners• Involved in international/local product strategies planning and product research & developmentSignificant Highlights• Grew HooYoo Group revenue to US $1 million in less than a year before overseeing acquisition by Longtop Online. Following acquisiton, played a pivotal role in increasing Longtop Online revenue from US $6 million to US $10 million• Played in a pivotal role in Dual ICANN Accreditation for HooYoo US and HooYoo China and Microsoft Gold Certified Partner• Launched the world’s first email system based on Organization Structure SSO Management• In 2009, collaborated with China Telecom in a joint venture to launch a 500-seat Avaya Call Center in Xiamen for Longtop Online

• Founded/started HooYoo Group (HooYoo – R&D arm, AceDog – direct sales brand, ResellerOrder – channel sales) in Xiamen, then acquired by Longtop Financial Technologies Limited (NYSE: LFT) in 2008 and name change to Longtop Online• Built and led a team of over 20 Sales and Customer Support staff and steered global business sales in Europe, Asia and North America• Managed Greater China sales, built a team of over 100 telesales personnel to support the PRC market, and set up a team of 15 Channel Sales Managers to support PRC channel partnersSignificant Achievements• Grew HooYoo Group revenue to USD$1 million in less than a year before overseeing acquisition by Longtop Online. Following acquisiton, played a pivotal role in growing the revenue to USD$10 million• Launched the world’s first email system based on Organization Structure SSO Management• In 2009, collaborated with China Telecom in a joint venture to launch a 500-seat Avaya Call Center in Xiamen for Longtop Online