Lance Wolak Email & Phone Number

Orange, VA, US

• Strategic advisor to top-level domain registries and registrars as a fractional (part time) Chief Marketing Officer and Chief Operating Officer.
• Improving go-to market strategy, driving brand recognition and sales in new/growth markets.
• Uncovering new customer value of existing digital products and services, identifying and launching new products and services.
• Identifying critical KPIs and implementing improved reporting methods to measure business performance and growth.
• Organizing and leading the development of new top-level domain applications with ICANN, go-to-market strategy and launch of new top-level domains.
• Advising on the use of AI to augment reviews of creative marketing efforts.Domain industry experience:

• dotStrategy is the global registry for.BUZZ domain names. The.BUZZ top-level domain is a domain name space with a mission to promote community engagement in the entertainment and tourism/hospitality sectors, along with.
• Developed the brand strategy and revenue growth programs, driving customer growth to over 10,000 internet domain registrations during its startup period, in a highly competitive and over-served market, outpacing other.
• Developed the Create.Buzz community engagement website for independent entrepreneurs sharing their recreation and entertainment passions.

Oxford, Oxfordshire, GB

• DotCooperation is the global registry for.COOP and.CREDITUNION domain names. DotCooperation is jointly owned by the National Cooperative Business Association (Washington DC, USA) and the International Cooperative.
• Chief negotiator in the 2020 acquisition of an additional top-level domain business -.creditunion - a strategic fit within the DotCooperation portfolio of services for the global cooperative business network.
• Aligned all go-to-market efforts through strategic planning, developing strategic business goals, identifying key performance indicators (KPIs), developing business analytics to monitor and measure business performance.
• Developed marketing programs across key customer interaction channels including website, social media, affiliate marketing, online retail, co-marketing partnerships, and conferences to drive revenue growth and partner.

Reston, Virginia, US

• Public Interest Registry is the home of the global domain name registries.ORG (an iconic, trusted brand on the internet) and.NGO. A non-profit tech company offering digital services to increase the use of the internet.
• Delivered the company's largest increase of.ORG domain registrations, from 6 million to 10 million, accomplished by mobilizing and motivating a sales channel of independent retailers. Through qualitative and.
• Led the development program to become the first open top-level domain to support increased domain security with DNSSEC (Domain Name System Security Extension), ahead of.com and.net. Instituted a new product management.
• Created and launched new product line to increase the company’s value to international NGOs and non-profit organizations. Led the global research, outreach, and development team to define and launch a new top-level.
• Expanded the reach and value of the company’s products to new global language communities, leading the global outreach team to define and launch international language script versions of.ORG in new domain name.
• Transitioned the company from offering a single, legacy product to become a multiple product business, by redeveloping the business strategy and leading the internal change management activities to implement the new.

Irvine, CA, US

Rochester, New York, US

Norwalk, Connecticut, US