Lee-Ann Woon Email & Phone Number

Melbourne, Australia

• Developing, implementing and managing marketing strategies for theatrical (cinema) releases. This encompasses creative, media, publicity, promotions, social media and event management.• Executive input to distribution strategies, including box office targets, screens, release dates and film acquisitions.• Main point of contact for producers and directors on all matters pertaining to distribution and marketing. • Collaborating with local producers and directors from pre-production through to release on the creation of unit photography, trailers, posters and social content. • Staff, agency and freelancer management. Managing up to 10 people on large campaigns.• P&A (budget).• Media - agency contract negotiations, direct partnerships.• Talent negotiations and tour management. • Managing exhibitor marketing partnerships.• Test screenings and exit polls (market research).• Conducting post analysis for key findings and best practices.• Script and film feedback for acquisitions.• Providing input on casting decisions and feedback on rough cuts of films.• Public speaking - presenting at trade conferences, introducing screenings, moderating Q&As, participating in industry panels. KEY ACHIEVEMENTS• HUNT FOR THE WILDERPEOPLE – Madman’s highest grossing film of all time and the highest grossing NZ film ever in Australia and NZ, beating LORD OF THE RINGS in NZ.• MOUNTAIN – highest grossing Australian documentary of all time.• THE BREAKER UPPERERS - Orchestrated a meet up with Celine Dion and the stars of the hit NZ comedy. Covered by Russell Crowe's Twitter, The Project, News.com.au, Stuff.co.nz, NZ Herald. Exceeded NZ's box office. • FREE SOLO - Highest grossing documentary of 2019 to date.• Established a global industry first content and media partnership with The Guardian Australia.

London, United Kingdom

• Developed and executed the marketing and online PR plans for new release and catalogue DVD/BRs including BEASTS OF THE SOUTHERN WILD, RUST AND BONE, SEARCHING FOR SUGAR MAN, TINKER TAILOR SOLDIER SPY and TYRANNOSAUR.• Oversaw the creation of DVD/BR packaging and marketing material.• Consistent track record of over indexing compared to theatrical for new releases, including commercially challenging titles (low box office, bad reviews) BEL AMI and W.E. • Interviewed talent for extras, including Mark Wahlberg, Christina Ricci, Richard Ayoade, Benh Zeitlin, Quvenzhané Wallis, James Fox, Sarah Miles and Steven Berkoff. • Presented new releases to retailers on a quarterly basis.

Toronto, Canada Area

• Successfully executed national advertising plans for 54 theatrical releases and 200+ home entertainment releases (average 3 theatrical and 12 DVD/BR releases a month). • Oversaw the creation and production of all film and corporate marketing material.• Toronto International Film Festival 2010: Sourced or created key art for all 16 films at the festival over a two month preparation period, on top of the daily management of new release campaigns. Ensured material was present at all screenings and premiere parties. • Setup and developed the eOne Films Facebook, Twitter and YouTube pages. • Line managed the marketing assistant and social media coordinator. • Provided strategic feedback on scripts and screeners for acquisitions.• Worked on a broad range of films from blockbuster hits (THE TWILIGHT SAGA: NEW MOON & ECLIPSE, GNOMEO & JULIET) to critically acclaimed indie darlings (ANIMAL KINGDOM, WASTE LAND).

Toronto, Canada Area

• Established the marketing department with the Director of Marketing. Developed systems for managing workflow. • Responsible for executing international trade marketing plans within tight deadlines and limited resources. Worked on high profile series including Rookie Blue and Peppa Pig.• Managed the creation, print and delivery of print and electronic marketing material.• New website and Content Management System (CMS) development: conceptualised website layouts and CMS structure and liaised with designers and programmers for implementation; oversaw transfer of material from old website to new website. • Coordinated suites/booths at international trade shows including Miptv, Mipcom, NATPE, ATF, AFM and Discop East.

Toronto, Canada Area

• Liaised with filmmakers, producers and distributors to gather images and information for over 100 films listed in the Toronto International Film Festival 2008 programme book.• Film research, fact-checking and proofreading.• Assisted in the project coordination, circulation and tracking of marketing collateral.• Developed a programme book content tracking system in Excel that improved efficiency and accountability during the process of creating the book.

Melbourne, Australia