Ly Phan Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

• Responsibilities:Fully lead campaign planning & execution - from mix marketing (6Ps) to market deployment with cross function & partners, including brand positioning, pricing strategy, product build up, communication.
• Advertising & Communications: Work closely with BM, Creative and Media Agency to manage digital advertising for the brand, including media planning, asset creation & adaptation, deployment & evaluation (including TVC.
• Activation: Corporate with Activation Agency to build Brand activation from Planning to Execution and Evaluation.
• Trade Promotion: In-charge of P/S Nature promotion in MT and DT channel. Work closely with BM & Trade team to develop winning promotion schemes fit for shoppers in MT/ DT.
• Ecommerce business transformation: Creating made-for-Ecom portfolio (including premium SKU, bundles), create demand (joining super brand days, with Unilever beauty brands & offering hot promotion on Ecom) &.
• Product innovation: Working closely with BM & cross-functions to monitor the launch breakthrough variants in Vietnam.

• Responsibilities:
• Sharpen brand's communication strategy, develop creative ideas and concepts based on consumer insight knowledge and market understanding. Manage execution includes shooting proposal, visual ideas, pillars, angles.
• Monitor impacts of content and evaluate the effectiveness of the campaign.Achievements:
• Win pitch from Unilever brand campaigns include Wall's Ice Cream, Pond's, Sunlight.

Ho Chi Minh City

• Responsibilities:
• Organize and implement the campaign from ideation to execution, ensure marketing plan is effectively carried out on time, on budget and reach the best quality. Advise brand team based on customers' insight and data to.
• Research and report to measure campaign’s success, take out the key learning after each campaign.Achievements:
• 7UP Foody Go and Eat: Cooperate with Foody to highlight 7UP as a must-have drink when eating Vietnamese Food. Key Asset: 7UP Foody Go and Eat Application; 7UP Eatable MV.
• The campaign helps 7UP to win Bronze Awards for Location Based Targeting at The Smarties MMA Vietnam.

Marketing

Bachelor'S Degree, External Economics

Literature