Siting (Lychee) Dai Email & Phone Number

Shanghai, China

Shanghai, China

-Specialized in cross-sector collaboration marketing for clients in Sports, F&B and Lifestyle industries;-Consulted on brand strategy and annual marketing tactics;-Initiated marketing campaigns, related to campaign creative, design, event organization, media relations, KOL marketing etc.

Shanghai, China

-Build and lead Plus Alpha’s China team-Manage Chinese social media RED (Xiaohongshu), WeChat and Weibo for global luxury hotel brands, including JW Marriott, W, Park Hyatt in Japan, Maldives and Southeast Asia.-Invite Chinese travel and lifestyle influencers to visit the hotels for high quality content and social media collaboration.

Shanghai, China

WELLTHY is an urban wellness brand inspired by natural therapy and mindful living. WELLTHY provides a holistic wellness solution to the urbanites to help them heal from within, including meditation, sound therapy, mindful eating classes and plant-based consumer products.• Co-founded WELLTHY and oversaw offline studio operation and online e-shop marketing.

Beijing City, China

The World's most comprehensive DNA test. To give everyone the power to be in control of their own health.• Led consumer DNA test product marketing activations for China market.• Consulted on mainland consumer insights and brand strategy.

Beijing City, China

• Built the brand marketing team from scratch, managed a team of 8 people for 5Lmeet brand strategy and led it to become the top co-living, co-working brand over 3 years since the founding of the company.• Collaborated with over 180 brands of different industries for co-branding or crossover events.• Planned and executed over 100 brand and community events in 8 co-living locations.• Responsible for product branding, corporate PR, investor relations and VI design management.•… Show more • Built the brand marketing team from scratch, managed a team of 8 people for 5Lmeet brand strategy and led it to become the top co-living, co-working brand over 3 years since the founding of the company.• Collaborated with over 180 brands of different industries for co-branding or crossover events.• Planned and executed over 100 brand and community events in 8 co-living locations.• Responsible for product branding, corporate PR, investor relations and VI design management.• Created the company website, app and WeChat mini app as the product manager.• Oversaw social media content and account management via brand story telling. Show less

Beijing City, China

Responsible for PR initiatives of JD's fast growing O2O business JD DaoJia/京东到家Think Amazon Prime Now, but it's even better and faster! • Developed PR initiatives for 9 cities to launch the app and gain new local customers.• Helped conduct the PR campaigns like “Farm to Table” and “10.20 House Purchase Holiday”, with a result of over 200% increase in sales. • Promoted the crowd-sourcing JD logistics (Think Uber version of FedEx) for a series of TV interviews and photo shootings;… Show more Responsible for PR initiatives of JD's fast growing O2O business JD DaoJia/京东到家Think Amazon Prime Now, but it's even better and faster! • Developed PR initiatives for 9 cities to launch the app and gain new local customers.• Helped conduct the PR campaigns like “Farm to Table” and “10.20 House Purchase Holiday”, with a result of over 200% increase in sales. • Promoted the crowd-sourcing JD logistics (Think Uber version of FedEx) for a series of TV interviews and photo shootings; daily sign up increased by 300% after the media exposure• Planed monthly and annually PR budget, able to achieve the same PR result by cutting 20% cost. Show less

Orange County, California Area

• Responsible for customer acquisition and relationship building both online and offline, directly generated more than 250+ leads and $130,000 sales margin within 6 months.• Awarded as the monthly top energy consultant among four offices in California.• Assisted HR team to recruit and conduct 20 interviews, developed monthly employee incentive programs and improved internal communication by creating monthly email newsletters.• Cultivated philanthropic spirits within the company by… Show more • Responsible for customer acquisition and relationship building both online and offline, directly generated more than 250+ leads and $130,000 sales margin within 6 months.• Awarded as the monthly top energy consultant among four offices in California.• Assisted HR team to recruit and conduct 20 interviews, developed monthly employee incentive programs and improved internal communication by creating monthly email newsletters.• Cultivated philanthropic spirits within the company by organizing events with non-profit institutions, such as Operation Smile and Boys and Girls Club of Venice.• Created media materials, marketing collateral and activity reports, managed social media accounts and blog for solar energy client. Show less

Greater Los Angeles Area

• Created business proposals and pitched to Universal Studios Hollywood and Four Seasons Hotel.• Media buying and planning with Air China, worth more than $2 million.• Bilingual social media management and content development on Weibo, Wechat and WordPress

Hong Kong

• Assisted the VP with industry research and new business pitches and won 2 new clients in 2 months• Arranged 3 press conferences and reached out more than 20 local media • Worked on accounts of P&G (VS Sassoon & Pantene), Garuda Indonesia Airline, Fonterra Anlene and Vitasoy

Greater Los Angeles Area

• Worked with the start-up division Mingyian to promote Hollywood celebrities on Chinese social media • Identify feasible entry strategies for new clients, including movie "Rush Hour" director Brett Ratner, "American Idol" judge Paula Abdul and Shark Tank investor Barbara Corcoran.• Coordinated on-line campaigns such as Gilbert Arenas’ “888-ticket Giveaway” on Weibo; increased his followers from +110,000 to +390,000 in one month; completed the follow-up evaluation reports.

Greater Los Angeles Area

• Managed DELISH account on Facebook, Twitter and Instagram• Shot off-air video clips for restaurants, chefs and events like LA County Fair • Assisted on-air production, operate camera, take photographs and help stage set and logistics

Guangzhou, China

• Conducted industry researches, such as tea soft drink in China • Proposed pitch ideas for China Mobile 4G new national advertising campaign in 2012.

Ufa, Russia

• Carried out the “Young & Prospective” program in No.103 Middle School in Russia.• Served as an English teacher and provided students with help and advice on the topic of “Plan your future”.• Organized “Globe Village”, arranged the Chinese exhibition booth and displayed Chinese culture.

Guangzhou, China

# Accompanied the OCA guests as interpreter, arranged daily schedules and escorted guests to sports venues ;# Worked at headquarter Information Desk; offered the latest game results and traveling guidance to VIP guests;

Master Of Arts (M.A.), Strategic Public Relations, 3.8/4

Activities and Societies: Annenberg School for Communication & Journalism • Took core courses including Crisis Management, Corporate PR.

Bachelor Of Arts (B.A.), English(Translation), 3.8/4.0

Activities and Societies: Awarded Excellent Undergraduate Thesis of Year 2012

Exchange Study, Communication And Management, A

Pre-Admitted To The University Without China'S National College Entrance Examination, Science