The possibilities in how to convert and engage in brands own channels has never been more doable. My passion in this content era is to make this happen. Using tech, creative content and hopefully a solid higher purpose as tools.Love to mix and maximize channels like YouTube, Newsletters, Instagram, Snapchat, Facebook and innovative stuff in the non index-world.CLIENTS: ICA, Tallink/Silja, Hyundai, Destination Gotland, Telia/Cygate, Berghs School of communications

www.spoonagency.comPart of Bonnier Growth MediaSpoon Academy, role:Supporting and creating education marketing programs for both clients and internally.Spoon R&D, function:Create a strong planner function and a digital organisation for the content marketing agency Spoon. Spoon Operation Airfoil, project: Created a client and internal education program with the purpose of teaching in Content distribution, Evaluation and Innovation. See link below.CLIENTS: Vasaloppet, Cisco, Electrolux, Bonnier Growth Media, SEB, Volvo Trucks, Volvo Cars, Sandvik, Hemköp, Skanska Nya Hem, SATS Elixia, SF-Bio, Fritidsresor TUISPEAKER:Hyper Island and Berghs School of Communication

The task:• Created and implemented a new target group segmentation, brand strategy, brand-portfolio strategy and KPI-tools. In collaboration with brand consultant Lynx Eye.• Defining new communication partner through internal and external process.

Mainly projects related to the strategic brand Sportbladet. Web site traffic growth, web site UI and advertising revenue.• TV-format, Laul Calling.• Online statistic tool for live football, Sportbladet Zoom.• Online games, Drömelvan and DreamTeam.

CLIENTS: ELON, Fjällräven, SOS-Sportswear, Awesome Rags!, Lernia, SF Anytime, Miljöpartiet, Hufvudstaden.

CLIENTS: SF, Absolut Vodka, Silja Line, Urban Magazine, Mc Donalds.

CLIENTS: Bilia, My Alert, EDP

CLIENTS: Sony, Wallpaper, Swatch, Wella.