Lydia Cox Email & Phone Number

Bellingham, Wa, Us

Manage social media channels, develop marketing materials as needed and provide guidance on marketing opportunities.

Crafted copy for email marketing, SEM, in-store messaging, promotional campaigns, product packaging and other marketing materials.

Led and mentored a team of copywriters who developed content for deliverables across digital and print platforms, including website, social, email and advertising, as well as private-label packaging, in-store signage and impact reports. Provided constructive feedback and edits.Collaborated closely with other senior leads to bring marketing initiatives to life while creating a cohesive brand experience across all mediums. Co-led the creative team in the ideation, development and execution of promotional campaigns.Managed editorial content calendar for digital marketing channels, including social media, paid media and email newsletters. Successfully grew the email marketing program by nearly 300% — the program included five separate newsletters, the largest of which had a subscriber count of 70,000+.Served as guardian of the brand voice, ensuring consistency across all marketing materials and in alignment with brand guidelines.Oversaw management of the co-op website, including content strategy, updates and optimization.

Served as editor of PCC Taste, a 16-page food and lifestyle magazine (275k monthly circulation) that provided info and tips for eating with the seasons. Collaborated with creative on design, copy and recipe development.Played an integral role in the rebranding of PCC Community Markets from PCC Natural Markets. This included establishment of the brand voice — defining it and developing a copy library — and defining and shaping the co-op's mission and its brand pillars.

Area of focus was music journalism and arts and entertainment. Clients included Relix Magazine, Jambands.com and Waukesha Freeman.