Lydia Anaka Email & Phone Number

Buffalo, Ny, Us

The Loop provides curated traditional and digital marketing services to businesses looking to increase brand awareness, engagement, and/or sales. We're a small digital agency, created to keep you in the loop.•CONNECT - Marketing Strategy, Email Marketing, Tradeshows & Collaborative Events, Press Releases•COMMUNICATE - Social Media Management, Design Templates, Content Calendars, Advertising•CREATE - Graphic Design, Video Editing, Wedding / Event Invitations, Business Cards

Buffalo, New York, United States

Develop, implement, and oversee marketing campaigns aimed at promoting Eastman and its products/services. My role contributes to digital brand awareness, driving website traffic, and generating leads. Additionally, I coordinate and act as the primary liaison for 8-15 domestic and international tradeshows annually, whether virtual or in-person. • Responsible for designing all print and digital advertising insertions as well as large-scale tradeshow graphics• Create and maintain social media calendar and posts across several channels• Design email marketing templates, create campaigns, and distribute to curated lead lists• Lead in-house video content development, overseeing art direction, and editing• Proactively support the sales and marketing team in collateral preparation, including PowerPoint presentations, webinars, and printed materials• Interface with external agencies and internal customer departments• Draft and publish written sponsorship opportunitiesEastman Engagement Committee Founder

Buffalo/Niagara, New York Area

Akron, New York

I monitored and improved AAkron's online presence via the website and all social media platforms. After constructing a social media calendar, I created and published content to increase brand awareness on platforms including Facebook, Instagram, Twitter, etc. I was responsible for all social media analytic reporting to continuously improve our reach. I was the head of communication between our sales department and overseas graphics team for sell sheet requests. I was responsible for sending the requests, revising the drafts and forwarding completed work back to the appropriate sales rep by the established deadlines. I used my graphic design skills to create web banners, product flyers, and infographics. I continuously pushed myself to further my skills in Adobe Creative Suite.AAkron Line Blog is a top resource for the Promotional Products Industry. I developed different posts for the blog ranging from informative articles to hacks and how-tos. I regularly completed market and competitor research to stay on top of industry trends.

Buffalo/Niagara, New York Area

Through personal experience and research I created engaging and original content focused on moving, organizing and storage.

I exercised my thorough knowledge of on-campus events and programs while governing strong customer service to students, faculty and the general public. I handled cash and credit transactions precisely and accurately. I assisted with customer relations by fielding questions and answering phone calls.

Suny Oswego

The ambassador program was a semester long position to build support and advocacy for study abroad and CAPA programs.I connected with administrators, professors, faculty, and student leaders of other clubs and organizations by holding class visits to inform students about CAPA. I was able to engage thoughtfully and creatively on both my personal social media channels and CAPA's administrative channels. I developed stronger time management, organization, interpersonal, and communication skills as I did not have an on-site supervisor. The ambassador position provided me an opportunity to share my global experience and infect others with my enthusiasm.

Oswego, New York

The Oswego Opera Theatre created a PR internship position to build awareness for their performance of The Mikado, a comic opera. Responsible for publicity and exposure for The Mikado performance through social media, traditional media and networking. Specifically, I was able to gain access to SUNY Oswego's administrative Instagram the week leading up to the performance to directly reach the target audience. Additionally, I secured publicity in the school and local newspapers. Print and digital signage were posted throughout campus as well. Lastly, I reached out to SUNY Oswego faculty to encourage students to attend the performances by offering extra credit.

Sydney, Australia

While studying abroad in Sydney, Australia I secured an internship at DEC PR, a public relations agency. I executed ample qualitative research in order to help plan and develop public relations campaigns. I created social media content for clients ranging from consumer to luxury automotive. I drafted media releases, blog posts and pitches to the media. Subsequently, I clipped and tracked media coverage daily for clients. Lastly, I was able to assist in the organization and attendance of client events.

I was responsible for sales while delivering pristine customer service. I resolved customer complaints promptly and professionally while following all corporate guidelines set in place. In the beauty industry, I was confronted with many diverse problems; I had to adapt to many difficult situations.

Minor, Business Administration And Management, General

Activities and Societies: Member of National Communication Honor Society, Lambda Eta Phi Women's College Choir: Vice President WNYO.

Bachelor’S Degree, Mass Communication/Media Studies, 3.5

President's List: 2018 Dean's List 2014-2017