Senior Trade Marketing Manager
CurrentLead Sales Operations across newly formed Operating Unit consisting of Cereal and Yogurt. Directly own Yogurt +$200MM trade budget and ensuring competitive national trade strategies that deliver P&L commitment.
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@generalmills.com
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Lydia Andersen is listed as Trade Marketing Leader | General Manager | Business Strategy | Sales Capabilities | Culture Builder at General Mills, a with 10 employees, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at generalmills.com and a matched LinkedIn profile for Lydia Andersen.
Lydia Andersen previously worked as Senior Trade Marketing Manager at General Mills and Senior Development Manager at General Mills. Lydia Andersen holds Ba, International Studies, Chinese, East Asian Studies from University Of Wisconsin-Madison.
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I am a proven & dynamic sales leader delivering sustainable top line and bottom line results through vision, strategy and employee empowerment. Experience building brand and corporate business strategy, owning multi-million dollar trade budgets, and developing capabilities ranging from US to global markets. With progressive thought leadership, I excel at cross functional partnership and influence to challenge status quo to enable differential growth in challenging business environments. I strive to bring a people first approach by building culture and community through engaging, authentic and inclusive leadership. I'm an active leader and mentor within Women and Asian employee networks, and pride myself in being a champion of culture that effectively balances people with business priorities.
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A career timeline built from the work history available for this profile.
Minneapolis, Minnesota, Us
Lead Sales Operations across newly formed Operating Unit consisting of Cereal and Yogurt. Directly own Yogurt +$200MM trade budget and ensuring competitive national trade strategies that deliver P&L commitment.
Minneapolis, Minnesota, Us
Managed current and future trade policies for +$3B trade budget. Created and implemented the development of industry leading trade and go-to-market strategies while overseeing all spending and pricing executional processes.
Minneapolis, Minnesota, Us
Developed plans and managed +$150MM trade budget across all go-to-market strategies for Potatoes & Dry Baking businesses. Responsible for development of multi-channel brand strategies, long range plans, new item launches, and distribution while partnering with marketing, finance, supply chain, operations, R&D, sales and logistics.
Minneapolis, Minnesota, Us
National Category Development Manager working across all customers to drive overall strategy for the Meals categories. Direct oversight to insight and strategy development for Soup, Dry Dinners and Frozen Breakfast categories.
Minneapolis, Minnesota, Us
Led center of excellence to facilitate sales strategy for growth through development of sales planning processes and category management capabilities for all General Mills global sales teams.
Minneapolis, Minnesota, Us
National Account Manager working directly with Kroger HQ located in Cincinnati, OH, responsible for Mexican, Dry Baking and Shelf Stable vegetables brands. Managed trade funding & spending, and accountable for hitting quarterly and annual volume targets.
Minneapolis, Minnesota, Us
Managed volume, funding and spending with a goal to streamline processes and efficiency across 57 Geographic accounts throughout the US.
Other employees you can reach at generalmills.com. View company contacts for 10 employees →
Ricardo Davo
Colleague at General MillsAcapulco De Juárez, Guerrero, Mexico
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Maha Bhave
Colleague at General MillsArunachal Pradesh, India
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Kevin Asper
Colleague at General MillsCincinnati, Ohio, United States
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Gregory Dmello
Colleague at General MillsMumbai, Maharashtra, India
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Ygor Talisson
Colleague at General MillsPouso Alegre, Minas Gerais, Brazil
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Robbie Ayala
Colleague at General MillsOakdale, California, United States
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Blake Hartman
Colleague at General MillsMinneapolis, Minnesota, United States
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Michael Traves
Colleague at General MillsGreater Chicago Area, United States
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Heather Kline
Colleague at General MillsWarminster, Pennsylvania, United States
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KM
Kelly Magnus
Colleague at General MillsGreater Minneapolis-St. Paul Area, United States
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Lydia Andersen works for General Mills.
Lydia Andersen is listed as Trade Marketing Leader | General Manager | Business Strategy | Sales Capabilities | Culture Builder at General Mills.
AeroLeads has found 1 work email signal at @generalmills.com for Lydia Andersen at General Mills.
Lydia Andersen is based in Minneapolis, Minnesota, United States while working with General Mills.
Lydia Andersen has worked for General Mills.
Lydia Andersen's colleagues at General Mills include Ricardo Davo, Maha Bhave, Kevin Asper, Gregory Dmello, and Ygor Talisson.
You can use AeroLeads to view verified contact signals for Lydia Andersen at General Mills, including work email, phone, and LinkedIn data when available.
Lydia Andersen holds Ba, International Studies, Chinese, East Asian Studies from University Of Wisconsin-Madison.
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