Working with design teams in Paris and Milan, overseen by Chairperson, Lydia Bravo recently completed the first fully customized uniform, apparel and bedding collection for a private hospital, Sidra Medicine, a new state-of-the-art, specialty healthcare facility for women & children in Qatar. “The unique and distinct professional look of each garment respects cultural modesty, while also attaining the highest standards in design, fit, comfort, durability, and performance. In Sidra’s collection we have combined color, sophistication, and performance technology fabrics with superior detailing and craftsmanship to create a new industry standard in clinical uniforms and patient apparel that reflects the innovation and quality of care Sidra Medicine brings to the patients of Qatar.”Lydia Bravo, Creative Design | Production Director, Sidra consultantHospitals have requirements for clinical uniforms beyond comfort, specifically infection control, laundry and safety regulation requirements. Ms. Bravo conducted industry research, gathered insights of staff experts. This process included benchmarking with multiple hospitals internationally. She sourced trending fabrics of fashion & sportswear industries, attributes that include moisture wicking, stretch for rapid movement & comfort. To achieve innovative quality, cutting-edge, functional & durable under extreme circumstances. Fabrics selected were highest performers for repelling liquids, odors, stain release, movement and retaining shape throughout frequent high-temperature washings. The bedding and linen for patient accommodations provide luxury hotel quality, designed in collaboration with Frette, Milan. Ms. Bravo consulted patients, physicians, nurses and technicians for required needs. From lab coats to operating room scrubs, nurses, technicians, reception, housekeeping and cafeteria staff, patient apparel, bedding and linens, the elegant look and utility of each garment speak volumes about Sidra Medicine and its world-class standards.With 20 years of expertise in the fashion industry, Lydia Bravo develops and produces tailor-made designs for clients worldwide. Her diverse international projects have included uniforms and patient wear, women’s contemporary, and children’s wear. This diversity offers an edge of knowledge and fashion insight that has allowed her to work and develop industry relations in the USA, Europe, Asia, and The Middle East.