Lydia Ding Email and Phone Number

- Business analysis to understand business landscape and identify issues to be addressed, give proposal to business team regarding channels, customer portfolio and product portfolio, organization & etc.- Develop high level 3 years growth plan, strategy developed and relatively deep dive in key segments for business penetration - Market study and develop segment strategy for construction and ED business in GIU business unit, develop detailed action plans for sales team’s implementation- Market intelligence collection and monitoring on market trends, & timely updating- Develop overall IC M&A strategy for long term growth plan, evaluate candidates from different aspects by cooperating with cross functional team and cooperate M&A team in the processes- Support sales team on key account management and key accounts’ business development- Relaunched CRM database, tailor made the system to help closely manage the sales team to be clear on the target, find gaps in the process and push for more pinelines.to meet budget, - Responsible for CRM mobility system roll out and training to sales team. - Be responsible for internal and external market communication on brands, brochure development, associate conference, online shop and website developmentIndustries Covered: Liquid Coatings, CED, General Industries, Engineering Machine, Construction, Heavy Machinery, Coil Coatings，Appliance，Motorcycle， Electric Motor，Agriculture Machinery & etc

Play APAC regional marketing manager role in PKG APAC team, lead APAC marketing team and coordinate all marketing related topics in the region Develop FCG segment strategy for APAC as well as for other regionsProduct portfolio management by identifying all APAC existing products’ applications, group types and mapping, then do product rationalization work;Cooperate with technical team and product managers in 3 regions. trying to build up complete product portfolio for responsible segment, create product selector guide book for GL and CC segmentsVoice of customers identification and global leader of new product development projectsBuild up NPD process within APAC by defining clear business priorities based on business requirement, ensure project move forward smoothly by leading and coordinating cross functional team’s efforts Complete Food strategy together with APAC food product manager APAC PKG Coating Management Team Member Industries Covered: Coatings, Food Cans, Caps&Closures, Tinbox, Chemical Cans, Milk Powders Cans, Aerosol Cans&etc.

Take full responsibility of the marketing role including strategy development, product portfolio management, marketing intelligence and market communication for coil& extrusion business unitTake leadership of the global new product development project for Mid Tier market, identify best practice and build up sharing platform globally to support the global strategic growth in this marketCooperate and support the global marketing team to help accomplish the global targetMarket study and give strategy proposal for domestic appliance market, aluminum coil market and extrusion market for business developmentWork stream leader in the global Commercial Excellence project, work on the market segmentation and sales force management moduleMonthly market intelligence report about market activities, competitor activities, customer activities and market forecast brief from different resources to help top management team evaluate business performance and make business decisionsMarket communication activities to promote key brands and core product portfolio eg. brochures/leaflets for different segments, trade shows, seminars, website and other promotion activities;Industries Covered: Coatings, Steel Coil, Aluminum Coil, Aluminum Extrusion, Construction & Buildings, Home Appliance

Analyzing business landscape, developing short term and long term business development strategies in construction market, general industries and DIY B2C markets. Identify new growth opportunities through communication with industry experts, customers and related upstream and downstream industry stakeholders； Take leadership in driving business growth, working closely with commercial team, technical team, product management team and other business functions to make sure business move to the right direction;Project leader of stage gate programs, utilize project management skills to ensure programs achieve each milestone within timeline and make sure to achieve budgeted sales;Provide timely and accurate market information at related downstream industries and competitor activitiesDesign and implementing Marcom programs to promote key brands and new products, eg. trade shows, seminars, advertisement, e-business and other promotion activities; Setup knowledge sharing platform within the region to support different countries exploring new business and further market penetration. Knowledge sharing for different regions regularly to ensure alignment of business strategy in different regions/countries;Filter and analyze M&A candidates, nominate and coordinate with the global team to speed up the acquisition processIndustries Covered: Adhesives, Construction, Retail DIY, Laptop&Mobile Phone, Railway, Filter, Eletronic components, LNG ship and etc.

Leadership on marketing/product management activities in metal and aerospace industries in APACIdentify new business opportunities in Asia-Pacific which are firmly rooted in the current metal and aerospace strategiesIdentify Best Practices in the region and develop roll out programs to duplicate the success to other countriesCooperate with R&D team on new product development, owner of the Stage Gate management database;New product launch package /roll out strategy and monitor on the implementation Monthly analysis on sales results, develop sales and action plans to achieve revenue and profit targets, monitor on countries implementation resultsMarket research activities for different segment including market size survey, market growth, competitive analysis, technology trends and etc.Merging and acquisition activities related to the department, integrated part of the NSC businessMonthly checking on raw material cost changes, pricing strategies and price increase/decrease defensive tools development MarComm activities, web-site contents, exhibition identification and attendance, PR activitiesIndustries Covered: Adhesives, Surface Pre-treatment, Moulding release lubricants, Steel Coil, Metal Packaging, Aerospace, automotive components;

Responsible for adhesive/surface treatment business development in different market segments, find out the market trends and suggests to focus core marketsConduct market survey for identified segments through various channels; intelligence collection, compiling, analysis; Develop strategic market plans for target segments & implementation within the team; Price management: new price set up; gross margin control based on product forecast and stocks, give suggestions on price adjustment; Product Management: to support AP marketing department for data collection, compile and figure out for various reports from top management team; Monthly data analysis of sales results New product or new technical launch for existing and new market; Organize and coordinate localization projects, take part in works in different phases, including auditing, contract negotiation with third party； Work closely with sales team and marketing department; set up relationship with government, designer, industry association and related department to push products’ launch to the whole market quickly;Knowledge Management Database management: Write and Debreif articles on key cases; Share helpful information from KM with China colleagues;Industries Covered: Adhesives, Construction, Surface pretreatment, Railway, Refrigerator Container, Home Appliance, Wood, Filter, Electronics & etc.

Sold America polyurea coating in China; direct sales, set up and manage distributors; Gave clients train and full-support, followed up projects with them, help to achieve sales target; Weekly report to American manager; product training to new staffOutstand achievements: Personal sales value exceeds half of the company’s output; set up sole distributors in Yunnan, Jiangsu, Sichuan, Guangdong and Henan provinces; Introduce the product to petroleum industry, marine use, pipe anti-corrosion fieldIndustries Covered: Coatings, Construction, Buildings, Infrastructure

Direct sales of imported door hardware in East China Area.Full support and train distributors, follow up projects with themMade hardware schedule, quotation, tendering documents and negotiation .Communication with plant in Europe and USA directly for daily operationsAfter sale service and provide technical solutionsOutstanding achievements: Follow up and close the Four Season Hotel Project, Qingdao Lucent Project, Tianjin Ecolean Project and Volve Project, total sales volumn exceeds USD4MIndustries Covered: Construction & Buildings, Door Hardware

Checked characteristics of productsProvided technical support for marketing and business developmentWrote standard about procedure of production line for the service of ISO9002 Quality CertificationEnglish translation to Chinese.