🤖 Lydia Einenkel Email & Phone Number

Munich, Bavaria, Germany

• Performing Strategic and Technical in-house SEO and Data Analytics for a Multilingual Site.• Set up GDPR-compliant marketing analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event tracking, lead funnels, and custom variables for parameter extraction and testing/debugging with Tag Assistant. Creating reports & dashboards in Looker Studio. • Conducted several internal training sessions and workshops on content creation and SEO.

Germany

• Was the Channel Owner of SEO at a fully remote company with an international team• Managed and mentored a working student who reported directly to me• Developed a new taxonomy based on semantic clusters. Included a redirect list and requirement analysis with a resource plan and time estimate as a Gantt chart to get stakeholder buy-in.• Researched, compared, and set up a SEO tool stack• Focused on technical SEO (JavaScript site) with regular audits• Managed crawling and indexing on a site with 1 million pages• Created a content strategy for the blog and implemented it• Performed regular keyword research and keyword mapping• Optimized taxonomy and content hubs (taught myself SQL in order to• work with BigQuery for creating semantically related clusters to execute• entity SEO rather than a strict keyword focus)• Was in charge of blog Content Management (planning, briefing creation, editing)• Onsite SEO (internal link building, meta optimization)• Conducted basic SEO analysis like speed, CWV, copy-ranking, technical errors, potential competitors• Taught myself SQL in order to work with BigQuery• Worked in interdisciplinary teams with devs, product, marketing, and various stakeholders

Cleves, North Rhine-Westphalia, Germany

• Conducted vocational preparation lessons for refugees• Taught as a Lecturer in IT and German as Foreign Language (DaF)• Worked as a Social Worker in a Refugee Camp

North Rhine-Westphalia, Germany

Conducted SEO workshops for media agencies and assisted in digitalization strategies • Did SEO consulting in the field of Legal Tech (abfindung4u.de)• On-site SEO in cooperation with digital agencies • Studied Social Work at Universität Duisburg-Essen and Psychology at Heinrich Heine Universität Düsseldorf where I focused on statistics, cognitive bias, and organizational management

Augsburg Area, Germany

• Optimized three B2B and B2C web shops focusing on SEO, CRO, and UX.• Taught and mentored trainees in SEO and Content Marketing.• Developed strategic SEO roadmaps and collaborated with the product team.• Implemented technical SEO improvements, including internal link structure, index management, and semantic tags.• Developed and executed editorial SEO strategies, including content strategy, keyword and topic research, and briefings for copywriters.• Conducted analytics and testing using Tableau, Econda, and Google Universal Analytics.• Collaborated closely with developers using Jira.• Evaluated various software tools, including recommendation engines and pricing tools.• Worked with the procurement team to recommend new products based on trend analysis.• Optimized website menus for better user navigation and semantic clustering

Europe

• Wrote blog posts, articles, and other forms of content.• Developed a comprehensive content strategy that aligns with business goals.• Created high-quality, engaging content that appeals to the target audience.• Distributed content across multiple channels to reach a wider audience.

Augsburg Area, Germany

• Led the development of tablet and desktop sites in an agile environment using SCRUM.• Performed competitor analyses and user research.• Created concepts and mockups of UX elements and new features.• Maintained the product backlog, prioritized tasks, and worked closely with the IT department.• Conducted analyses, created performance reports, and presented them to stakeholders.

Wuppertal Area, Germany

• Implemented SEO and Content Marketing in an agency with developers and designers• Assisted in cross-selling SEO • Consulted clients regarding SEO and Content Marketing• Hands on optimization of onpage elements and content• Guest blogging and local SEO inclusive Google MyBusiness Optimization • Did keyword research, analysis, mapping and monitoring

Wuppertal Area, Germany

• Performed operational on-page SEO tasks, including title and meta description optimization.• Used regex to create redirects.• Conducted link building by creating microsites and publishing press releases.• Presented in workshops and consulted with clients, often leading to cross-selling opportunities.• Contributed to SEA (adwords), influencer marketing, and brand building initiatives.

Erfurt Area, Germany

Developed a microsite as part of an eCommerce trainee program.• Initiated and conducted a nationwide award for PR and link building, including writing press releases and contacting media.• achieved media coverage, including a feature on the radio.• Proofread an eBook and contributing to its publication

Erlangen, Germany

- Proof-read the articles, other publications and lectures of the professor- developed an e-learning course including its presentations to the partners of this project and to the clients to whom we sold it- various research tasks, including an autonomous archive-journey

Bayreuth, Germany

Voluntary work with refugees. I taught and looked after children wholived in a refugee camp.

Bayreuth, Germany

• Assisted in setting up an e-learning course and served as a digital tutor.• Proofread publications for a professor and conducted extensive library research.• Undertook independent research, including travel to the Staatsarchiv Weimar.

Dresden, Germany

- Organisation which observes and investigates currentreligious communities- Prepared an online database for which I collected, classificatedand presented religious communities in Saxony- Speaker at a paneldiscussion- re-ordered the library

Chemnitz, Germany

- Supervised the “laboratory for school pupils”- prepared and conducted various physical experiments

Master Of Philosophy (Mphil), Religious Studies, 73%

Activities and Societies: Scholar of Hirst-Player-Scholarship

Graduate Diploma, Religious Studies, 72%

Bachelor Of Arts (B.A.), Cultural Studies/ Religious Studies, Distinction

Activities and Societies: Scholar of Max Weber Programm (bavarian part of Deutsche Studienstiftung) Scholar of e-fellows Grant of Alfried.

Education record