Lydia Hammerschmidt Email & Phone Number

Île-De-France, France

Ville De Paris, Île-De-France, France

Direct report : Sales Director- Recruitment, Management and Career Development of a team of 12 people- 4 direct reports : Head of Category Management, Head of POS Excellence Execution, RGM Pricing, RGM Promotion - Recommendation of a more efficient S&CM Team organisation - Elaborate Category Management, Revenue Growth Management and Trade Marketing Strategy for France- Head of OPEX program (with Bain consulting support) to optimize 4P (Placement, Promotion, Product, Pricing)- Member of the commercial committee : strong collaboration with the Key account manager Directors and the Salesforce Director- Member of the S&CM European Leadership Team- Responsible for Trax as Perfect store execution tool

Ville De Paris, Île-De-France, France

- Recruitment, Management and Career Development of a team of 8 people, including 4 direct reports- Responsible for NIVEA Skincare strategy and local brand management- Drive the annual business plan (P&L) and supervise the deployment of the operational marketing plan, drive sales strategy and coordinate media plan and marketing communications. - Launch of a new brand (natural certified) : FLORENA Fermented Skincare - Lead cross-functional teams and actively participate to the European strategy to achieve brand growth- Responsible for the 5-year category strategic review presented to the executive committee.Portfolio: Facecare & Cleansing (Q10 & Cellular Anti-Age, Luminous Anti-Spot, Essential creams, Micellar waters), Bodycare (Body lotions, All-purpose Creams & Hand care)

Ville De Paris, Île-De-France, France

- Direct report : Marketing Director - Strategic launch in a new category/industry: electric device since Oct 2017 (Pilot country) - Brand development and local implementation: Product name and shape, Price, Placement, Promotion Work closely with agencies: Creation, PR, Media and digital to realize a perfect launch- Responsible for the entire P&L of the launch – directly approved by the board - SOI on a long term perspective (2017 – 2022) Achievement : NIVEA PURE SKIN N°1 of all electronic devices (Value Market Share)

Ville De Paris, Île-De-France, France

- In charge of NIVEA MEN Masterbrand : Shower, Deodorant and Face - Elaborate digital strategy for NIVEA MEN Masterbrand (brief, challenge agencies, implementation)- Responsible for Paris Saint-Germain partnership : sponsoring – local TV & digital copy developments with players - Development and activation of PSG - NIVEA MEN Limited Editions - Local activations : Escort Kids- Management of 3 people : 2 Junior Brand managers and 1 internAchievement : NIVEA MEN from N°3 to N°2 position on a total Men H&B environment (Value Market Share)

Ville De Paris, Île-De-France, France

- Brand Management (ATL/BTL/Digital)- Strong collaboration with Sales for local activities – 80% of business done in 4 months - Strong collaboration with Innovation Team in Hamburg Headquarter for Brand development- Management of return sales at the end of the season – P&L responsible - Management of an intern

Ville De Paris, Île-De-France, France

- Local Brand Management - Analysis and recommendations - Budget Management

Ville De Paris, Île-De-France, France

- Development of promotional activities : analysis, recommendation and implementation- Regular analysis to optimise the promotional portfolio

Boulogne-Billancourt, Île-De-France, France

Le Chat Adoucissant & Minidou – Turnover 15 M€- Local Brand Management - Analysis and recommendations - Budget Management

Rueil-Malmaison, Île-De-France, France

Brands : Alsa, Moench, Planta Fin, Fruit d’or, Astra, Topaze, Phase, Maïzena (BtoB)- Development of innovations with cooking chefs - Launch of new products in Benelux with development of sales and promotion - Budget

Ville De Paris, Île-De-France, France

- Rédaction de communiqué de presse - Préparation des portages presse - Préparation d'événements presse

Master 2 (M2), Marketing, Major De Promotion

Bachelor Honours, Business And Management, With High Honours (2.1)

Classes Préparatoires Aux Grandes Écoles, Hypokhâgne - Khâgne B/L