Lydia Harouna work email
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Lydia Harouna personal email
Accomplished digital marketing professional with a strong background in brand development, social media strategy, and public relations. Experienced in collaborating with leading PR agencies and global brands to drive successful marketing campaigns, sponsorships, and talent partnerships. Proficient in managing cross-channel digital marketing initiatives and executing creative strategies that elevate brand presence. Passionate about sustainability and bilingual marketing (English/French), with expertise in working with hospitality giants and elite sports organizations.
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Co-FounderGræy AreaUnited States -
Co-FounderGræy Area Oct 2023 - PresentUnited StatesGraey Area is a dynamic digital marketing agency dedicated to empowering personal brands and creating unique opportunities with exceptional companies across north america, europe, and asia. We specialize in talent representation, collaborating with prestigious athletes, performers, and artists, connecting them with top-tier opportunities in hospitality, lifestyle, and fashion. We produce innovative, modern, and unique design initiatives, strategies, and content. Our goal is help you… Show more Graey Area is a dynamic digital marketing agency dedicated to empowering personal brands and creating unique opportunities with exceptional companies across north america, europe, and asia. We specialize in talent representation, collaborating with prestigious athletes, performers, and artists, connecting them with top-tier opportunities in hospitality, lifestyle, and fashion. We produce innovative, modern, and unique design initiatives, strategies, and content. Our goal is help you understand what your brand need to stand out. We embrace the creativity that lies within the undefined “Graey Area”, Discovering ideas that are waiting to be found. We adopt a worldwide perspective to elevate your brand’s image and navigate the global market effectively, ensuring your brand and products receive the attention they deserve. Show less -
MemberSoho House & Co May 2024 - PresentParis, Île-De-France, France -
Marketing And CopywritingCore Home May 2023 - PresentNew York, United States- Develop and execute multi-channel marketing campaigns to boost brand awareness and sales- Write clear, engaging copy for product descriptions, packaging, emails, and social media- Manage brand voice consistency across all written content- Create content in collaboration with designers for product launches and promotions Conduct market research to align messaging with trends and consumer behavior- Write and optimize SEO content for improved online visibility- Handle English… Show more - Develop and execute multi-channel marketing campaigns to boost brand awareness and sales- Write clear, engaging copy for product descriptions, packaging, emails, and social media- Manage brand voice consistency across all written content- Create content in collaboration with designers for product launches and promotions Conduct market research to align messaging with trends and consumer behavior- Write and optimize SEO content for improved online visibility- Handle English to French translation for select products- Coordinate email marketing campaigns via platforms like Mailchimp or HubSpot Oversee projects from concept to delivery Show less -
Social Media Manager And CoordinatorLydia Harouna Jan 2022 - Oct 2023Paris, Île-De-France, FranceFREELANCE CONTENT CREATION CLIENTS: FRENCH ABROAD | NOIR CAFE | POLLY | ANYTIME TACK | 48 COLLAGEN CAFE | HOTEL PILGRIM | CATHLEEN NAUNDORF | JAYDENA X PUMA X COACH X IHG(KIMPTON) |- Grew Instagram following to 30k+ followers, and an average 30% engagement rate.- Curated content across 4 social channels ensuring a cohesive online brand identity.- Tracked, analyzed and reported weekly analytics to management using Google Analytics and Zapier.- Pitched, developed, and produced… Show more FREELANCE CONTENT CREATION CLIENTS: FRENCH ABROAD | NOIR CAFE | POLLY | ANYTIME TACK | 48 COLLAGEN CAFE | HOTEL PILGRIM | CATHLEEN NAUNDORF | JAYDENA X PUMA X COACH X IHG(KIMPTON) |- Grew Instagram following to 30k+ followers, and an average 30% engagement rate.- Curated content across 4 social channels ensuring a cohesive online brand identity.- Tracked, analyzed and reported weekly analytics to management using Google Analytics and Zapier.- Pitched, developed, and produced short video content on TikTok, and Instagram, resulting in a 45% increase in follower growth in 6 months.- Wrote copy for social posts with 100% gramatical accuracy. - Coordinated with PR and marketing teams to identify and hire content creators for paid collaborations.- Collaborated with marketing teams to design organic and paid media campaigns resulting in a 16% increase in sales.- Created Viral TikTok’s with 30k views resulting in increased brand awareness among target demographics. Show less
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Digital Marketer & Social Media ManagerCnlp Nov 2022 - May 2023Paris, Île-De-France, France- Developed and implemented social media strategies to promote photography and prints - Created and scheduled engaging visual content, including images, reels, and videos - Managed social media calendars and ensured consistent posting- Responded to comments and customer inquiries to foster community engagement - Tracked and analyzed social media performance to optimize content- Ran paid ad campaigns to boost visibility and drive traffic- Monitored trends and competitors’… Show more - Developed and implemented social media strategies to promote photography and prints - Created and scheduled engaging visual content, including images, reels, and videos - Managed social media calendars and ensured consistent posting- Responded to comments and customer inquiries to foster community engagement - Tracked and analyzed social media performance to optimize content- Ran paid ad campaigns to boost visibility and drive traffic- Monitored trends and competitors’ activity to keep content fresh - Coordinated influencer partnerships and user-generated content campaigns Show less
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Digital Marketing, Merchandiser, And StylistVogue 2022 - 2023Paris, Île-De-France, France- Developed cohesive visual displays that aligned with the company’s aesthetics- Designed and implemented creative visual merchandising strategies- Assisted the designer with styling decisions to enhance the overall presentation- Curated, arranged, and displayed items for the Vogue exhibition at the Palais Tokyo Museum Created visually engaging displays that guided the public through the exhibition- Contributed to Vogue’s Fashion Week exhibit, showcasing emerging fashion… Show more - Developed cohesive visual displays that aligned with the company’s aesthetics- Designed and implemented creative visual merchandising strategies- Assisted the designer with styling decisions to enhance the overall presentation- Curated, arranged, and displayed items for the Vogue exhibition at the Palais Tokyo Museum Created visually engaging displays that guided the public through the exhibition- Contributed to Vogue’s Fashion Week exhibit, showcasing emerging fashion designers' work Show less -
Sewing InstructorCreative Youth Sep 2018 - Mar 2021Bethesda, Maryland, United States- Teaching a class of students skills used in the fashion industry such as sewing and fashion design through reading comprehension.
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Fashion AssistantAlfadi Sep 2019 - Nov 2019Bethesda, Maryland, United States
Lydia Harouna Skills
Lydia Harouna Education Details
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Marketing -
Marketing -
Business
Frequently Asked Questions about Lydia Harouna
What company does Lydia Harouna work for?
Lydia Harouna works for Græy Area
What is Lydia Harouna's role at the current company?
Lydia Harouna's current role is Co-Founder.
What is Lydia Harouna's email address?
Lydia Harouna's email address is ly****@****.org.uk
What schools did Lydia Harouna attend?
Lydia Harouna attended University Of Maryland, University Of Maryland Global Campus, Montgomery College.
What skills is Lydia Harouna known for?
Lydia Harouna has skills like Art Direction, Adobe Indesign, Fashion Design, Adobe Illustrator, Organization Skills, Styling, Creative Arts, Sewing, Adobe Lightroom, Equestrian, Visual Standards, Adobe Photoshop.
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