Lydia Ho Email and Phone Number

• Independently built and cultivated relationships with external partners to enhance the value of Changi Airport's loyalty programme, Changi Rewards. Managed all partnerships for the 3 different membership tiers to bring greater value to each member tier and jointly form mutually beneficial marketing strategies to meet both partners’ and the programme’s objectives. Also, managed all required system integration process with the partners and our loyalty vendor. External partners include MasterCard, Singapore Airlines, AMEX, SingTel, NTUC e.t.c.• Took charge of increasing the benefits of the programme by leveraging on in-airport assets. Successfully launched Changi Airport parking privileges for Changi Rewards members by seeking buy-in with Airport Operations and CAG Management. Worked and managed our loyalty vendor and car park systems vendor to ensure that all parties are kept abreast of all developments and progress to launch this benefit timely. Subsequently, developed the communications material to announce this new benefit to all Changi Rewards members. Other in-airport benefits also include negotiating with airport partners to offer exclusive benefits to Changi Rewards members such as airport lounge operators, retail and dining tenants e.t.c.• Part of a cross-company project team to revamp Changi Airport’s app, iChangi app. Conceptualized user interaction for both the public and Changi Rewards members through in-depth customer interviews and UI/UX reiterations. • Started to generate revenue for the programme by launching the sale of Changi Rewards points across all the digital platforms and monetizing digital assets to interested parties.

• Develop long-term retail revenue forecasting model for Changi Airport, ensuring sufficient funding for Terminal 5 from the government and all relevant airport stakeholders.• Formulate aeronautical pricing strategies required from airlines and passengers for ChangiAirport to operate sustainably while undergoing constant redevelopment in the long run.• Develop presentation materials through intensive research and stakeholder analysis to seek governmental and regulatory buy-in and alignment of Changi’s long-term retail revenueforecast as well as required airlines and passengers aeronautical charges long-term growth trajectory.• In-charge of using econometrics modeling to understand how various macro and microdrivers affect retail sales performance of marketing campaigns and derive the optimalpromotion mechanics to maximize sales.• Conduct benchmarking studies of airport charges and retail revenue to ensurecompetitiveness and safeguard Changi’s interest as the regional airhub.

• Part of a selected team to manage the implementation of an organizational wide SGD$9million ticketing system project at the business level together with systems solution vendorand business users. This system is responsible for supporting the bulk of Sentosa’s overallticket sales revenue through all B2B and B2C platforms.• Established close relationships with business units through consultation of project issues,mapping of end-to-end business processes and assisting in the documentation of businessrequirements to ensure that the project scope sufficiently covers all business needs.• Assisted in the planning of project schedules and milestones, alignment of key businessunits and assessing the change impact. Formulated and implemented change managementplans and activities to ensure a smooth and guided transition upon implementation.• Monitored project progress, identified and reduced project risks and issues and providedtimely updates to both Project Steering Committee and all stakeholders.

- Oversaw the development and launch of Sentosa e-commerce portal (store.sentosa.com.sg).- Presented monthly e-commerce analytics and performance to the Management.- Engaged both internal and external stakeholders to place products on the portal.- Formed partnerships with various e-commerce global resellers to build up the brand andawareness of Sentosa products.- Assisted in on-ground sales and ticketing support to understand both visitor patterns andoperations. Thereby, ensuring seamless product implementations.

- Assisted in doing up 2010 year-end report of OCBC and its competitors regarding the number of loan deals and total income made during the year - Contacting local and foreign banks for potential future collaborations - Researched on Project Financing deals in both local and international markets

- Assisted in audit procedures such as vouching, walk-through and final analytical procedures- Assisted in the consolidation of Financial Statements of parent and subsidiary companies