A highly adaptable, digitally native marketing consultant with broad expertise in the beauty and lifestyle industries, working with a number of leading brands at Estée Lauder Companies, L'Oreal and beauty start ups. My career began in D2C Ecommerce over 15 years ago, and as the digital landscape has evolved I have extended my scope to cover holistic digital strategy - building, driving and joining the dots between Ecom, Digital Media, Brand Partnerships, Owned and Paid Social, Influencer, PR and Advocacy. My experience has given me a unique blend of creative, commercial and technical expertise - combining big brand excellence with challenger brand agility. My time spent building marketing strategies for PR driven brands and Advocacy Strategies for Marketing led brands enables me to craft truly integrated media and communications plans, taking the best of earned advocacy and media and amplifying it with efficient and effective paid promotion. As a consultant, I now partner with brands at various stages of their journey - from precious prioritisation in the early stages of a start up, to bold moves that reinvigorate legacy brands. I have a strong instinct for hiring and building teams, and a passion for engaging multiple parties and stakeholders in a shared vision.I’d love to speak to brands, agencies and individuals looking for marketing and communications support, and offer my expertise on:💡digital brand positioning 💡content strategy 💡social media + influencer marketing 💡advocacy + community 💡brand partnerships 💡trend insights + analysis 💡ecommerce + retailer.com 💡contemporary communications + CSR 💡team hiring, development + coachingI am also an experienced public speaker open to speaking opportunities and workshops, as well as coaching and mentoring.