Tasked with revitalising the brand identity and enhancing external communication strategies to significantly increase visibility and public awareness for a mental health Community Interest Company (CIC) art studio. This role involves developing and implementing comprehensive marketing initiatives, creating engaging content across various platforms, and fostering stronger connections with stakeholders to effectively promote the organisation's mission and services in the mental health sector.Key Achievements:- Developed a comprehensive Brand Identity Kit, enhancing visual consistency across platforms and improving external communications- Spearheaded digital asset protection scheme using ACID (Anti-Copying in Design) database to safeguard the studio’s intellectual property

Led the comprehensive development and ongoing maintenance of a diverse portfolio of student and faculty websites using WordPress, PHP, HTML5, and CSS3. Ensured the creation and upkeep of secure, responsive, and fully accessible web applications. Implemented custom WordPress themes and plugins, utilised Advanced Custom Fields (ACF) for flexible content management, and integrated custom plugins for enhanced, bespoke functionalities.Oversaw the creation of bespoke web projects, from initial wire-framing and prototyping using Figma, through to implementation using modern front-end frameworks. Prioritised the unique needs of the academic community while adhering to stringent security protocols, implementing best practices in web security including SSL, input validation, and cross-site scripting (XSS) prevention.Key Achievements: - Implemented a robust client feedback system using custom-built surveys and integrated Google Analytics, providing monthly SEO and performance optimization trainings to over 5,000 student and faculty website owners. Utilised data visualisation tools to create interactive dashboards for tracking website metrics;- Delivered bespoke web solutions for affiliated clients, generating $50,000 in additional department revenue. Projects included e-commerce integrations using WooCommerce, custom API development for data synchronisation, and the creation of interactive educational tools using JavaScript;Enhanced team collaboration and productivity for a remote team of five programmers and designers by implementing an agile workflow. Utilised version control with Git and GitHub for code management, Atlassian Jira for project tracking, and implemented continuous integration/continuous deployment (CI/CD) pipelines for streamlined development and deployment processes.

Tasked with developing and implementing comprehensive communication strategies aimed at enhancing donor engagement and promoting educational programs to students. This role involved creating targeted messaging, utilising various communication channels, and employing data-driven approaches to effectively reach and resonate with diverse stakeholder groups.Key Achievements:- Planned and executed funding campaigns for educational programs that netted more than $500,000 in funding;- Executed brand strategy including development of website hosted on WordPress, new logos, content and style guidelines, and updating mission and vision;- Organised and emceed events ranging from small board meetings to large community trade shows, successfully brought our RSVP to attendee ratio to nearly 1:1 from 4:1;- Initiated monthly coordination meetings with entrepreneurship organisations and incubators across the university enhancing collaboration and minimising competition;- Hired, managed, and mentored a team of eight graduate MBA business students.

Provided administrative support for the business school, managing budgets, coordinating events, and assisting with academic research and course material preparation.- Managed the program’s budget exceeding $500,000.- Coordinated and organised student-facing events.- Conducted research for the program director for paper and conference materials.- Liaised with professors to develop and generate course materials and plans.

- Worked POS- Organized inventory and backroom - Promoted Rewards and Credit Card Programs- Performed makeup applications - Engaged with customers - Tracked stock through damages, DIFs, and RTVs - Constructed and updated planograms - Updated weekly and monthly Ad Sets

- Collected, organized, and analyzed archival materials- Presented new research to group and public- Managed interactive games at public events- Supported professor on projects