- Work closely with the media and communications team to appropriately leverage and amplify content from the university’s network of owned channels as well as lead the development of bespoke social media content - Provide high-level strategic advice on the best-practice use of social media including as a crisis communications tool as well as support all areas of the university seeking to leverage social media as a communications channel - Lead a team that monitors social media channels as an always-on approach with planned and reactive capabilities- Analyse and assess social media insights, providing regular reports on key metrics to measure growth, ROI and progress toward set strategic objectives- Manage the Weibo and WeChat account and ongoing content strategy to support the University’s international marketing program in China

• Project management• Research, design and implementation of content communication strategies • Content creation • Evaluation, measurement and reporting on content communications activities • Media liaison, monitoring and PR • Conducting social media training • Publishing: blogs, newsletters and social media posts

• Media and Speechwriting Officer• Drafting, editing and proof-reading Ministerial communication products (media releases, speeches, talking points and defensive question and answers)• Responding to media enquiries• Media monitoring • In-depth media analysis, and subsequent reporting • Uploading of content for publishing on the Ministers’ Media Centre

• Accreditation preparation - Supporting organisation's efforts to professionalize and meet internationally recognized standards of operation.• Policy and Procedure development - Reviewed and rewrote organization's documentation in line with prescribed standards.• Project documentation - monitoring and evaluation report writing, liasing with overseas office to ensure accurate reporting, project lifecycle management and logical framework completion • Proposal writing – Submitting funding applications to institutions, trust funds and the corporate social responsibility sector • Writing - Completing a wide range of writing tasks including promotional material, appeals and media engagement pieces