-Participated in Dune London's "Lets Talk: Area 5" magazine, in which i wrote two style columns monthly: how staff style their Dune shoes for uniform and style tips for customers on how to wear one of the Dune London products. -Engaging with customers in a sincere and friendly manner, using product knowledge to recommend pieces to them based on their needs and preferences.-Contributed to the team's success on many occasions during my shifts on both the women's and men's floor, by exceeding the daily sale targets.

-Created concepts for two collections - RSR's Indian wear collection 'Firdaus' and their western wear collection 'Cosmos'.-Assisted creative director with daily tasks such as fabric purchasing, production visits and meetings with clients and potential stockists.-Visual merchandised collections in the studio showroom and organised and styled pieces into 'looks' for upcoming PR and shoot opportunities.-Participated in RSR's first editorial shoot in Mumbai, assisting with styling and shoot coordination. Attended RSR's first fashion exhibition also in Goa, coordinating stall merchandising and interacting with potential buyers.

- Handled all requests from press and celebrities to boost the popularity of the brand amongst consumers and press. One occasion led to Emma Watson wearing an off the runway look to the White House Correspondents Dinner which boosted our following considerably.- Helped organise the AW16 London Fashion Week show through organising sponsorship’s, model casting, and fitters for backstage. I also had the role of managing the backstage area ensuring the show ran to schedule. - On applying for the role, I produced a social media plan for their Instagram, Osman himself was impressed and it became a weekly addition to my role. - Assisted creative director Osman from a day to day basis by maintaining his busy schedule, creating presentations and organising important meetings and appearances with press and events. - General maintenance of the studio, keeping equipment and fabrics in their designated area, resulting in greater ease of access and minimised stress levels during busy schedules.