Lydia W. Email & Phone Number

Bury St Edmunds, Gb

Wymondham, Norfolk

• Manage a team of 8 working with various internal KPIs• Support internal training and development• Manage client marketing budgets to achieve outlined objectives and business requirements• Search Engine Optimisation (SEO)• Off-site SEO management• Management of various PPC campaigns• Social Media Marketing• Conversion Rate Optimisation (CRO)• Creating client proposals and marketing strategies• Enhancing websites UX to promote lead generation/sales• Email marketing creation & management• Daily use of a range of CMS systems

Wymondham, Norfolk

Bury St Edmunds

Manage company marketing and communications across all departments. Provide strategic and tactical guidance to internal departments with accountability for all social media channels, along with various company blogs, email marketing campaigns, PR and SEO/SEM strategies. Helping develop the sales process and expand and cleanse our current marketing database.• Collaborated with company executives to ensure strategies aligned with company objectives• Orchestrate the successful launch of social media marketing campaign for healthcare brand Klear-vol - www.facebook.com/Klearvol• Sourced, fulfilled and trained staff on new a CRM platform which has been implemented company wide and is now used by departments on a daily basis• Developed and executed engaging content to build social media audience on Facebook, Twitter and LinkedIn and web campaigns within budget and scope of online objectives• Conducted regular A/B tests on email and social campaigns to optimise campaigns• Assisted in creating the website copy and mapping out functionality of Precision Connects Property - property.precisionconnects.co.uk a leading web-to-print marketing tool exclusive for the property industry.• Tracked and analysed social and web data to optimise campaigns• Worked closely with various internal teams (developers, designers, account managers)• Copywriting regular PR and advertising pieces including Access Pharmacy• Organise event logistics to ensure maximum exposure and work towards ROI

Cambridge, United Kingdom

Responsible for raising the profile and awareness of CEDIA and its activities across EMEA. Ensuring maintenance is maintained for all CEDIA web content, across all sites. Managing content and support growth of social media (Facebook, Twitter, Pinterest, LinkedIn). Assisting in the creative process of marketing campaigns. Assisting to organise events and training. Attending events and exhibitions where necessary. Providing general marketing support to members (supply logos, literature, etc). Support the events team in exhibition stand design and collateral. Support in creating marketing material for all communications. Support in publishing the “CEDIA Communicates” magazine. Using CRM systems (iMIS, Aptify).

Bicester

As a start up, I was responsible for enhancing brand awareness through SEM and SMM. Creating original, engaging and informative blog posts that were published on the website with the objective to further enhance the brands authority within the industry, and boost the websites positioning for relevant searches in the search result pages.High level of coordination with various internal departments to support content creation, ensuring consistency and cultivating a social media referral network. Designing and creating marketing activities across social media platforms.

Bachelor Of Arts (B.A.), Communication And Media Studies, First Class Honours

Activities and Societies: Media and Communication Officer 14/15, SourceTV

Btec, Media Studies

Media Studies - B

High School, A Levels

Media Studies - B English Literature - B Psychology - C