Lydia Emerson Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

A web development course and community for freelancers.➡️ Directed the day-to-day operations for a cross-functional team of 10+, fostering a collaborative and innovative culture where I held everyone accountable for their individual and team ROCKs (KPIs * OKRs).➡️ Built and optimized a new sales process, achieving a 13% increase in call-to-close conversion rates, while successfully hiring, onboarding and training a high-performing sales team for our flagship service .➡️ Implemented a fully automated time-to-value customer success strategy resulting in more than 200+ 5-star reviews, 80 reel video testimonials, and 20 YouTube video testimonials.➡️ Created and streamlined operations and automated workflows using Zapier, Airtable, Claud.AI, and a CRM resulting in a lean, efficient bloat-free team.

Agents For Hope equips independent insurance agents with the tools, knowledge, and support system they need to grow their agency's profit. ➡️ Collaborated with the sales team, automated tedious and repetitive tasks, removed obstacles and bottlenecks, improved team motivation, and increased monthly closing KPI by 11%.➡️ Researched, designed, and implemented CRM-based sales processes and SOPs for seven products, migrated 11,000 leads, and streamlined the sales process, resulting in increased sales within the first week.➡️ Led a coordinated effort with the marketing team to develop CRM-integrated website landing pages and email marketing campaigns resulting in 240 new high-volume clients.➡️ Launched a new service line (an agent coaching program) and was the project manager responsible for leading and managing success coaches, contractors, and company leadership for creation and implementation. Managed and held individuals accountable to timelines and coordinated all internal and external communications for the new offering.

➡️ Improved the product deliverability of a specialized golf greens mower by streamlining processes, SOPs, and operational coordination, thereby reducing the lead time from 7 weeks to just 2 weeks.➡️ Managed ad marketing contractors resulting in successful lead generation strategies.

Through my enrollment in Apprentice University, I gained real hands-on experience and skills through 6-month apprenticeships within the Indianapolis startup community.

➡️ Created price analyses for Sales and Sales Ops to accurately quote customers and provide pricing guidance on opportunities Updated customer account information in Microsoft Dynamics CRM and Fourth Shift to ensure accuracy and compliance with corporate contracts➡️ Handled incoming and outgoing calls resulting in customer satisfaction➡️ Created a unified Customer Service reference guide in order that processes were followed resulting in fewer mistakes as well as effective training➡️ Managed the variables of team projects resulting in deadlines being met

➡️ Created marketing materials for a fashion podcast increasing downloads➡️ Created a pillar content video for a consultant company communicating the impact of their new service ➡️ Created a client onboarding guide for a software development company increasing the collaboration and results of their services for their clients ➡️ Filmed, edited, and facilitated an on-screen interview for a small business resulting in increased brand awareness Created social media content for a tax service business resulting in increased bookings

➡️ Developed and deployed quarterly marketing plans and strategies to increase brand awareness➡️ Crafted website and social media content designed to position the business as an industry thought-leader➡️ Created targeted email campaigns designed to funnel prospective clients into qualified leads Increased website traffic by writing and managing the creative direction of weekly blogcontent➡️ Created 20+ case studies showcasing the results of the company to prospective buyers Created onboarding guides resulting in efficient employee onboarding➡️ Contributed to the success of annual company event by creating invitations, email campaigns, and checklists while managing the registrations This role provided me with the opportunity to learn and employ a variety of marketing methods and strategies relevant to brand strategy, web / social media content creation, and business development.

➡️ Managed social media accounts to increase brand awareness ➡️ Created visual content such as graphics, videos, images used for marketing purposes ➡️ Increased engagement by 30% as a result of marketing strategiesAs a marketing manager, I experienced opportunities to formulate and convey an organization's story to a defined audience.

➡️ Managed 30 nationwide remote site events for live viewing of a leadership conference➡️ Managed complete communication with event facilitators ensuring they had everything witheverything details and materials➡️ Created and managed ticketing administrator accountsThrough this apprenticeship, I obtained experience in project and event management, marketing communications, and problem-solving.