Lydia Daly

Lydia Daly Email and Phone Number

EVP Audience and Marketplace Intelligence: Head of Advertising Research and Insights @ Paramount
New York, NY, US
Lydia Daly's Location
New York, New York, United States, United States
Lydia Daly's Contact Details
About Lydia Daly

I am an award winning creative marketing executive with a passion for mixing art and science and a history of delivering culturally driven insights, strategic storytelling and innovative campaigns for brands and publishers globally. As the EVP of the Audience Impact & Intelligence team (Head of Ad Sales Research and Insights) at Paramount I lead a specialized group of strategists and researchers powering advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding, strategic insights and data clout for their clients. We are charged with making the consumer connection with Paramount’s many varied audiences across all platforms by providing expertise in generational and life stage segments. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.Previously, I led Creative Strategy and Cultural Intelligence at Viacom and prior to that was a Strategy Director for JWT in New York & Singapore, where I worked on a combination of brand, digital & channel planning with a focus on creating multi-channel solutions in the world of beauty and travel. I've also developed online content strategies and digital insights as a Senior Strategist for adidas at the award-winning creative shop 180 Amsterdam. I started my agency strategy career in London at DraftFCB & MRM Meteorite.I speak & write enthusiastically about brand strategy, cultural shifts, media innovation & content and am a regular speaker at global tech/social media conferences including Cannes, Social Media Week, AdWeek, SXSW, 4A’s & Vidcon. I have appeared as a guest on Bloomberg TV and my work has been published in Forbes, Variety, Adweek, AdAge, Fast Company, MediaPost, CNBC, Digiday, TechCrunch & others.I have received numerous industry recognitions including a Cynopsis Top Women in Media Award, Top Women in Digital Award, Multichannel News ‘40 Under 40’ & a profile by Broadcasting & Cable as a ‘Next Wave Young Leader’ redefining the industry. My work has also won a variety of awards including an Effie, Clio, and Shorty & Markie.Originally from Ireland, I have had the good fortune to live and work around the world, including Paris, London, Amsterdam, Sydney, Singapore & NYC.

Lydia Daly's Current Company Details
Paramount

Paramount

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EVP Audience and Marketplace Intelligence: Head of Advertising Research and Insights
New York, NY, US
Lydia Daly Work Experience Details
  • Paramount
    Evp Audience And Marketplace Intelligence: Head Of Advertising Research And Insights
    Paramount
    New York, Ny, Us
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  • Paramount
    Evp Audience And Marketplace Intelligence: Head Of Advertising Research And Insights
    Paramount Oct 2024 - Present
    New York, Us
    As Executive Vice President, Audience and Marketplace Intelligence at Paramount, I oversee strategic research and analytics that inform business decisions across our portfolio, focusing on operational excellence and innovation. My team combines data analysis with cultural insights to support our Sales organization and partners. We work to identify emerging trends and opportunities that connect brand partners with Paramount's audience across our content platforms.As part of the Paramount Advertising Senior Leadership Team, I help shape our organization's future direction and drive cultural transformation. I also spearhead our go-to-market positioning, leveraging client and marketplace intelligence and competitive analysis to help define our value proposition and drive revenue growth.
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  • Paramount
    Svp Audience Impact & Intelligence
    Paramount Aug 2021 - Oct 2024
    New York, Us
    I lead the Audience Impact & Intelligence team at Paramount. We are a specialized group of strategists and researchers powering advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding, strategic insights and data clout for their clients. We are charged with making the consumer connection with Paramount’s many varied audiences across all platforms by providing expertise in generational and life stage segments. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.
    View
  • Viacom
    Svp Creative Strategy & Cultural Intelligence
    Viacom Apr 2016 - Feb 2022
    New York, Ny, Us
    As SVP of Viacom’s Creative Strategy and Cultural Intelligence division, I led incisive and wide-ranging investigations into the lives and minds of youth audiences—their relationships, their feelings and their attitudes to brands. Passionate about the power of data and insights to fuel authentic, innovative, and culturally-relevant marketing, I, together with my team of strategists, anthropologists, and makers tracked the signs and symbols of Gen Z and Millennials, and applied their learnings to a cascade of pitches and RFPs for Fortune 500 global brands. Standout Achievements:-Helmed a series of studies on youth culture, the latest being, Power in Progress—a prescient project to understand Gen Z’s relationship to democracy in the digital age, with radiating consequences for brands.-Produced and operationalized the Insights Playbook—a proprietary self-serve digital trend ecosystem for our creative and ad sales teams.-Spearheaded The Corona Effect (within a week of lock down in March), a new series of weekly mini-studies dedicated to examining the vast cultural shifts propelled by the pandemic and its radiating consequences, with advice for brands wishing to join the contemporary conversation.-Championed thought leadership studies and marketing toolkits on the impact of technology and social media to inspire content creation including the Science of Social, the Future of Fame, Visual Overload and The Culture of Proximity a first-of-its-kind award winning documentary presenting a new framework on the intersection of brands, celebrities, fans, and content creators.-Developed best practice for integrating insights into the creative development process, elevating narratives and creative ideas to deepen relationships with audiences and increase the number of client pitches won.
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  • Viacom
    Vice President Social Media And Branded Content Strategy
    Viacom Mar 2014 - Apr 2016
    New York, Ny, Us
    As Viacom’s chief branded content strategist, I created and operationalized our social media capabilities, creative insights initiatives and roster of strategic partnerships. My agile team of strategists, analysts, talent experts and makers collectively solve business challenges by leveraging cultural, audience and industry insights and data to drive creative ideas that connect our clients’ brands to culture. We specialize in identifying, evaluating and prioritizing growth opportunities, providing consultative services and leading cross- functional strategic initiatives covering all Viacom channel brands and social handles including MTV, Comedy Central, Nickelodeon, Paramount and Awesomeness TV.
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  • Jwt
    Strategic Planning Director
    Jwt Jan 2013 - Mar 2014
    New York, Ny, Us
    In January 2013, I was relocated from the JWT Singapore office to New York as a dedicated strategist on Nestle Ice Cream and J&J accounts. This included a mixture of brand, digital and channel planning with a focus on creating integrated multi channel solutions.
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  • Jwt
    Strategic Planning Director
    Jwt Aug 2010 - Dec 2012
    New York, Ny, Us
    Specialized in developing brand and communication strategy for a diverse set of clients including LUX Global (Unilever), Kit Kat, Friso Global, Silk Air and HSBC. This role covered a diverse number of global markets including; China, India, South East Asia, Latin America, North America and the Middle East.
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  • 180 Amsterdam
    Senior Digital Strategist
    180 Amsterdam Feb 2009 - Aug 2010
    Amsterdam, Nl
    Responsible for developing digital strategy for adidas with a focus on the Training and Basketball Sports Performance categories.
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  • Mrm Meteorite
    Communication Strategist
    Mrm Meteorite Jul 2007 - Jan 2009
    Worked across a broad range of agency accounts including retail, leisure, charity and B2B with a primary focus on direct response, digital and social media.
  • Fcb Global
    Intergrated Account Manager
    Fcb Global Aug 2005 - Jul 2007
    New York, New York, Us
    Recruited onto the exclusive Draft Graduate Trainee Program. Highlights include planning and maintaining a major Nestle Purina Breeder CRM program for Pro Plan and BETA premium pet food.
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  • Coty Beauty Paris
    Marketing Intern For Rimmel/Astor
    Coty Beauty Paris Jan 2002 - Sep 2002
    Amsterdam, North Holland, Nl
    Responsible for researching and monitoring trends and new ideas across varying international cosmetic brands including extensive in-market analysis.
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Lydia Daly Skills

Digital Strategy Social Media Marketing Brand Architecture E Commerce Digital Media Strategic Planning Integrated Marketing Strategic Communications Digital Marketing Crm Marketing Marketing Strategy

Lydia Daly Education Details

  • Harvard Business School
    Harvard Business School
    Media And Sport
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Artificial Intelligence: Implications For Business Strategy
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Applied Neuroscience: Unleashing Brain Power
  • Yale School Of Management
    Yale School Of Management
    Women’S Leadership Program
  • Hyper Island
    Hyper Island
    Intensive Digital Master Class
  • King'S College London
    King'S College London
    Diploma In Interactive And Direct Marketing
  • Dublin City University
    Dublin City University
    International Marketing With French And German
  • Neoma Business School
    Neoma Business School
    Commerce

Frequently Asked Questions about Lydia Daly

What company does Lydia Daly work for?

Lydia Daly works for Paramount

What is Lydia Daly's role at the current company?

Lydia Daly's current role is EVP Audience and Marketplace Intelligence: Head of Advertising Research and Insights.

What is Lydia Daly's email address?

Lydia Daly's email address is ly****@****com.com

What is Lydia Daly's direct phone number?

Lydia Daly's direct phone number is +121284*****

What schools did Lydia Daly attend?

Lydia Daly attended Harvard Business School, Mit Sloan School Of Management, Mit Sloan School Of Management, Yale School Of Management, Hyper Island, King's College London, Dublin City University, Neoma Business School.

What skills is Lydia Daly known for?

Lydia Daly has skills like Digital Strategy, Social Media Marketing, Brand Architecture, E Commerce, Digital Media, Strategic Planning, Integrated Marketing, Strategic Communications, Digital Marketing, Crm, Marketing, Marketing Strategy.

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