Lydia Estep Email & Phone Number

Sarasota, Fl, Us

Leesburg, Va, Us

Reston, Virginia, United States

- Plan, create, and execute multiple international event campaigns- Responsible for event campaign messaging being distributed to members around the world- Reform event messaging practice, striking a balance between concise, creative, and compelling copy- Demonstrate ability to work with multiple overlapping event campaigns, each with its own calendar of communications- Established as a go-to resource for individuals across the company- Execute understanding of nuanced audience outreach- Build strong relationships with individuals across marketing, sales, event, member, and product teams- Quickly pick up and master new platforms- Collaborate on member and sponsor registration management while on site at national and international events

Sarasota, Florida, United States

- Consulted with agents daily to identify marketing needs, providing tailored solutions for successful and efficient execution- Conceptualized and directed advertising and branding opportunities promoting Compass and agents’ brand, collaborating with internal design, marketing, and advertising teams- Collaborated with team members on managing @CompassFL social media accounts, curating content for a wide range of personas- Liaised between the company’s design team and agents to communicate and coordinate the delivery of projects and all associated materials (design, photography, copywriting, and overall content development)- Managed branding and advertising (print, digital, outdoor, social, photography, video, direct mail, etc.) opportunities for agents- Collaborated with project teams on curating, selling, and executing advertising opportunities for agents at a local, regional, and national level- Connected with agents on a human level, demonstrating the knowledge and ability to de-escalate situations, strengthen advisor-agent relationships, and encourage collaboration- Oversaw agent brands and counseled agents daily, earning agent trust while communicating and coordinating marketing insights, best practices, tactics, and initiatives- Demonstrated record of serving agents with unparalleled customer service- Directed agent marketing onboarding, facilitating education and conversation surrounding technology, advertising, and branding- Managed vendor relationships, maintaining exceptional quality of agent and brand assets, collateral, and media- Analyzed budgets, determining efficient solutions to achieve goals and attain positive ROIs with financial means available

Leesburg, Virginia, United States

- Navigated and used the back-end web system, publishing thought leader content- Promoted the firm as a thought leader in the legal industry, orchestrating and publicizing digital and print media- Produced internal and client “value-added services” such as events, newsletters, DBL University, and other training- Managed Personal Development for attorneys within the firm and created a CLE Plan for submission to the VA Bar- Identified and used marketing metrics to measure integrated marketing communication success- Identified challenges and opportunities associated with communicating to various cultural and social target audiences- Drafted and edited communication materials including news releases, online content, and program announcements