I started Expresso Design in 2007 to provide businesses with an alternative to cookie-cutter marketing, naming my company for the mix of creative expression and bold flavors that distinguish the most effective brand designs and strategies. Specializing in web design, digital and print marketing, and packaging for small to midsize companies, I take a business-minded approach to projects, carefully refining the strategy to meet your specific goals within your budget and timelines. Knowing how to focus our efforts allows me to be efficient with your time and money while still delivering powerful marketing pieces that stand out and get you noticed by your target audience.Though I enjoy working with clients from a range of fields, a significant portion of my clientele come from the Healthcare and Pharmaceutical sectors, and I leverage my extensive background in marketing those industries to create packaging, patient education brochures, leave behinds, and other marketing tools that help them connect with their consumers in a meaningful way. Whatever their industry, there is one important thing all my clients have in common: they want to make an impact.Maybe they’re just starting out and want to hit the ground running. Maybe they’ve been around for a while and are ready to kick things up a notch. Or three. I call what I do “Caffeine for Your Branding” because your marketing should have the same effect on your clients as a perfectly brewed cup of espresso: it should open up their eyes, create a buzz, and keep them coming back for more.Key Achievements:• Client Relationships: I create long-term relationships by listening to my clients, communicating with them throughout the design process, finding solutions to their unique needs, and delivering a revved-up marketing campaign that keeps their message strong and consistent across all digital and print formats. The quality of my client relationships has led to my business being 99% referral based from its start.

A specialty dermatology pharmaceutical company, Cipher began as a start-up called JSJ Pharmaceuticals in 2005, merged with Innocutis Medical, LLC in 2011, and was acquired by Cipher Pharmaceuticals, Inc. in 2015.I came on board as Creative Director in the first year. As the only designer in a fledgling company, I loved the opportunity this presented to help shape the organization’s brand identity. Working closely with executive leadership, I did everything from helping name products, designing logos and packaging, and fashioning our trade show booth to creating corporate and product websites and developing sales and patient education pieces. As the company grew, so too did the scope of my work. I performed cross-functional creative, management, and marketing operations including problem-solving for print and digital collateral, project management for incoming and outgoing projects, creative agencies and third-party resources, as well as internal information exchange for creative projects. I developed and ran webinar and other medical education programs, designed and maintained digital assets and SEO initiatives, and managed our Promotional Review Committee process for marketing collateral.In my time at Cipher I gained a wealth of regulatory, project management, and marketing strategy experience, and strong familiarity with high profile products and pharmaceutical brands that continue to serve me today.Key Achievements:• Professional Distinction: I designed an award-winning packaging and branding system for a pharmaceutical grade cosmetic product line, earning HOW Design Magazine’s In-Howse Design Merit Award (published in Feb. 2009 issue).• Collaborative Creativity: As part of a small team it was essential to maintain positive and open communication to deliver quality work on time and on budget, even in challenging situations. I worked to establish meaningful and productive relationships with my colleagues—many of which are still strong today.

In business over a century, S. Walter Packaging employs 100+ employees to serve the needs of over 23,000 customers worldwide.As Art Director of our in-house art department, I managed a staff of three, as well as third-party hired services like photographers and stylists for catalog production. Our role — designing logos and packaging designs for mostly small to midsize retail shops nationwide — entailed a great deal of interdepartmental collaboration. I served as a liaison between the art department, sales department, and in-house print shop, as well as the purchasing department for outsourced printing. Initially, this presented quite a challenge. Turnover was high in our department, with few employees lasting more than six months. Our relationship with sales and other departments was weak to non-existent, and the disconnect affected the quality and efficiency of our work.I brought stability to the department and my staff, building a team that gained the respect and confidence of our sales department and delivered a higher level of design to customer projects. This lead to more sales and higher profile accounts, increasing our credibility with upper management who ultimately entrusted us with the design of all corporate collateral and catalogs.Key Achievements:• Team Building & Leadership: I transformed our in-house art department from a high turnover, low efficiency team to a productive and stable one, capable of collaborating with other departments to drive revenue by securing key accounts including Talbots, Mrs. Fields, A Pea in the Pod, Motherhood Maternity, White House Black Market, Charlotte Russe, Hershey Park, the Philadelphia Flower Show, Morris Arboretum, and Albright Nox Museum.• External & Internal Accolades: I received the American Corporate Identity 20 Award of Excellence for my design of the corporate brochure, as well as the company’s Creative Arts Award, presented to the Art Department during our 100th Anniversary Celebration.

Designed features and product showcase for the publication. Assisted the Art Director and senior designer in selecting and editing photos, photoshopping photos and creating effects and general layout design.