Lydia Hornick Email & Phone Number

• Achieved 109% to overall quota and 194% to training (upsell) product quota in 2023; top performer for training (upsell) products.• Developed, managed, and maintained a consultative relationship with 350+ customer accounts.• Held 10+ Account Review/Strategic Planning/Product Demo meetings with customers per week.• Created, presented, and executed quarterly Territory Plan to achieve quotas.• Forecasted sales opportunities and maintained pipeline accuracy in CRM tool.

Baltimore, Maryland

• Initiated, coordinated, and executed sales, customer service, and account management for Commercial clients. • Responsible for the retention and growth of current customer accounts, as well as prospecting and landing new accounts to grow market share in designated geographical territory.• Sold Autodesk software products and educates customers on subscription-based licensing model. Additionally sells Training (in-person, virtual, and on-demand), Utilities, and Consulting, to serve as a full-circle solution provider. • Expert in Autodesk software programs and policies to provide value, education, efficiency, and cost savings to customers.• Maintained accurate and organized data in our CRM - a recognized top strength and have been requested to coach others on the team.• Collaborated effectively with internal departments including Customer Success, Technical Support, Training, and Project Management.• Hand-selected from the Commercial Sales Team to be the Customer Success Champion – creating and driving new Customer Success initiatives in collaboration with the Customer Success Program Manager.

Pure Barre Bethesda | SoulCycle | Pure Barre Baltimore | Pure Barre St. Petersburg• Acted as the on-site business owner, managing all operational aspects of the studio, including the online booking system along with class schedules, while managing the sales process and conducting daily tracking towards monthly, quarterly, and annual KPI and revenue goals.• Created and developed Client Acquisition, Engagement, and Retention initiatives, including creating marketing calendars.• Advertised and promoted the business through customized, strategic PR and Marketing efforts in the community, as well as planned, coordinated, and executed studio events to drive studio sales.• Connected with potential clients through networking, events, local business partnerships, and word-of-mouth, as well as built strong relationships, providing clients, business partners, and suppliers with the highest levels of customer service and professionalism.• Managed the retail boutique, including implementing merchandising strategies to drive sales, resulting in consistently exceeding monthly sales goals.• Maintained a strong studio community through top-level hospitality and high-quality classes, while strategically planning which products were needed in order to support client needs.• Hired, trained, and evaluated all Front Desk Staff and Instructors, leading by example and developing a welcoming, motivating culture, as well as conducted regular store meetings to provide ongoing coaching.• Participated in all aspects of Corporate training and networked with other Studio Managers to determine best practices and to assist in the achievement of the overall strategic goals of the organization.

Bethesda, Md

• Fostered the culture within the business and built relationships with the team along with the local community, as well as proactively identified and addressed any conflicts and acknowledged the team's wins.• Provided in the moment support to the team to ensure that all customer requests were addressed, acting as a hospitality champion to ensure the team provided exceptional service and upheld the company's core values, ensuring high client retention levels.• Developed meaningful relationships and connections with the clients, and managed the studio Facebook page and grew the fan base by 150% in the first month.• Developed and maintained schedules to ensure that all operating processes were completed, setting priorities to ensure all deadlines were met, as well as developed checklists to ensure all aspects of the facility were maintained.• Collaborated with the Corporate Marketing team to design and lead execution of all class promotions, community partnerships, and in-studio events, as well as managed local studio marketing efforts, increasing first-time visits by 78%.

Washington, Dc

• Owned all aspects of the customer relationship from account creation through training and retention, establishing a "trusted advisor" relationship so customers could seek out counsel on both the company's product and the customers' digital marketing challenges.• Consulted with customers to address issues and help them receive the full benefit of the company platform, while developing valuable insights, consultative offerings, and customized strategic recommendations tailored to customers' stated objectives.• Handled the back-end processes behind customer relationships including managing and maintaining accurate, timely data about the customers in Salesforce, while monitoring account health.

Washington, Dc

• Played an integral role in helping to strengthen relationships with member institutions, including carrying out the outreach strategy, while organizing in person and phone interactions with member executives to increase product utilization and maximize partnership value.• Maintained a general understanding of the research agenda and all recent publications to inform member interaction and to participate in program-specific servicing plans.

Washington, Dc

• Developed and managed relationships with 100+ business partners.• Provided excellent customer service to customers to maximize the partnership value and ensure renewals, resulting in consistently achieving monthly targets.• Worked with each partner to maximize their marketing efforts and business revenue.

Washington D.C.

• Made an average of 70 outbound sales calls daily, acting as the first point of contact for a variety of local merchants, and educating prospective clients on the power of online advertising with the company.• Built a strong foundation for closing the sale, managed leads, and scheduled quality appointments for Sales Managers, helping to build partnerships in cities across North America.• Learned the ins and outs of selling social commerce, negotiation, prospecting, and qualifying merchants through the company's training program.