Collaboratively develops communications to meet strategic goals and objectives, prioritizing accessibility, inclusion, and belonging at all stages. Leads CAPD Web Team to manage and enhance the office's online presence, overseeing its strategic direction.Manages office human resources and leads office-wide initiatives and projects, including the CAPD staff professional development process, with a focus on prioritizing the staff's professional and personal well-being.

Collaborates with CAPD & OGE leadership teams to develop and execute annual communications plans that meet strategic goals and objectives, prioritizing diversity, equity, accessibility, inclusion, and belonging at all stages. Maximizes digital communications across channels (social media, web, and email) to promote services and programs. Collaborated to promote a key wellbeing survey, resulting in 1400+ responses, exceeding expectations. Writes and edits content in brand voice. Maintains 2 WordPress websites, including regular audits, staff training, researching accessibility standards, communicating with vendors, and turning data analytics into actionable goals.Manages an online orientation course for 1900+ graduate students, including organizing annual review from 40+ stakeholders, drafting new sections, editing, and promotions to improve year-over-year adoption. Creates streamlined systems, including surveys, to gather data and feedback from flagship events.

COURSE CREATION: Created 9 eight-week creative writing courses & 6 eight-week literature courses for 3rd-12th.INSTRUCTION: Gives week-by-week line edits and instruction to build students' lifelong love for reading and writing.CUSTOMER SERVICE: Motivates consistent repeat enrollments by going above and beyond to meet individual families' needs, tailoring class schedules and answering questions promptly and in detail.

Note: The company changed names from So Verbose Online Writing to The Lantern English Co. in summer 2018.

COPYEDITING: Provided in-depth copyediting for creative and academic manuscripts, blog posts, website copy, and social media posts.COPYWRITING: Brought 7+ years of educational copywriting and 2+ years of journalism and marketing copywriting experience to written content for print and digital.

GRAPHIC DESIGN: Designed products for clients such as Duke University School of Nursing, Rochester Institute of Technology, and The University of Rochester School of Nursing, as well as small businesses and churches. Developed innovative new ideas for logos, brochures, photobooks, signs, and more.SOCIAL MEDIA CONSULTING: Advised clients on best social media and marketing practices.

CONTENT CREATION, COPYWRITING & EDITING: Crafted and edited copy in brand voice for projects such as video scripts, training materials, social media posts, and email marketing campaigns. Filmed and edited social media videos. Designed graphics for social media and email.DIGITAL COMMUNICATIONS: Led digital communications management, including SMS (Remind), email (Mailchimp), Instagram, Instagram Stories, and Twitter. VIRTUAL EVENTS: Provided hands-on assistance in the planning and execution of virtual events using Zoom and StreamYard.CONSULTING: Served as contact for a professional photoshoot, assisted with strategy decisions, organized and clarified communications resources for the organization.

CONTENT CREATION & EDITING: Created and edited original visual and written content in our consistent brand voice for press releases, social media, blog posts, emails, videos, and print media. SOCIAL MEDIA: Planned social media calendars, tracked analytics, and maintained branded Facebook, Instagram, Instagram Stories, and Twitter accounts with an audience of 62,000+. Revitalized Instagram account to surpass our goal of 8,000 followers. VIRTUAL EVENTS/CINEMA: Collaborated with Marketing and Film teams within tight deadlines to launch our Virtual Cinema fundraiser — leading to the highest opening weekend ticket sales of any U.S. theater for the 2020 Sundance Shorts Tour.WORDPRESS: Managed and maintained the Wordpress website.  EMAIL: Planned, designed, and built segments for email campaigns.EVENTS & CUSTOMER SERVICE: Represented the nonprofit at events; engaged swiftly, kindly, and respectfully with patrons on social media. DEVELOPING LOCAL CONNECTION: Developed relationships with local stakeholders through supporting fellow arts organizations, welcoming new businesses, and sharing community stories.

• Assisted Duke Ob/Gyn Communications with a variety of projects, including journalistic writing, flyer design, editorial design, photography, web editing in Drupal, and copyediting• Filmed and edited a video celebrating a former team member• Contributed to the production of the spring 2019 Duke Ob/Gyn magazine through editorial design, writing, copyediting, and photography

• Co-planned and co-facilitated the first spring Orientation Leader training to foster teambuilding and customer service skills• Assisted in planning for the 2020 summer Orientation programs, including deciding a schedule for Orientation Leader training, considering team dynamics, and remotely assisting the office with candidate interviews• Served as a mentor for the 2019-2020 Orientation Team Leaders• Provided support for FYE and Admissions at Accepted Students' Day programming

• Mentored incoming students through weekly classes and individually-planned events• Co-taught two semesters of Campbell's first-year seminar• Developed a semester-long syllabus with a staff co-instructor• Promoted the First-Year Experience department at Visitation Day events• Developed teaching, conflict resolution, and engagement skills through intensive group training sessions

• Assisted in logistics, planning, and actualization of summer orientation and pre-orientation events• Led and trained a team of new and returning Orientation Leaders• Created training materials (e.g. a facts sheet explaining inclusive language and appropriate Orientation Leader behavior)• Participated in the interview and hiring process for Orientation Leaders and Peer Mentors• Worked with other Team Leaders to craft two-day Orientation Leader schedules, ensuring that all needs were met at all times in a wide variety of locations

• Worked closely with supervisors to create materials for incoming students• Completely designed two 12-month calendars including informative text blocks, important event dates, and FAQ pages• Prepared designs to fit printer specifications• Was self-motivated to fulfill deadlines despite working remotely

• Fostered an encouraging, welcoming environment by greeting visitors, answering questions, and interacting with University staff• Maintained an organized system by assisting walk-ins or helping them set up appointments so that scheduled business could continue• Followed a consistent, dedicated schedule; arrived on time and communicated with other staff members

• Worked one-on-one with students to improve their academic skills• Individualized provided coaching material and crafted new material to fit student needs• Maintained confidentiality and trust with students• Organized meetings and interacted with coworkers to reserve meeting spaces• Maintained professionalism and friendly attitude at all times!

• Crafted the office's social media marketing plan, including goals and guidelines• Created a detailed marketing calendar on Google Sheets• Managed a social media team and worked directly under the Global Engagement Coordinator• Personally marketed the office in-person to prospective study abroad students at Visitation Day and through walk-in interest

• Rebranded and maintained the organization's Instagram and Twitter accounts, lending to the highest recruitment attendance since the sorority's first-ever recruitment• Launched all-new IGTV account for promotional purposes• Edited unique IGTV videos to meet specific marketing goals• Crafted graphics for Twitter, Instagram, and Instagram Stories, as well as flyers and promotional materials• Managed a committee and interacted well with other committee chairs to meet goals effectively

• Maintained detailed and organized records for the sorority• Kept accurate notes of all business meeting proceedings• Wrote and designed weekly newsletter email to all members in MailChimp• Participated actively as a member of the executive board in sorority leadership

• Planned and executed weekly meetings for the fall semester candidate process• Kept detailed notes for the next mentor, oversaw candidate committees, and served as intermediate between the candidates and the initiated members• Mentored the candidates and served as a role model• Gave speeches and exercised public speaking both in meetings and at formal sorority events

• Led and organized a committee to create innovative, artistic products• Maintained financial and workflow records• Worked well with a team, both on my committee and with other committees

• Designed an 8-12 page (broadsheet) or 12-16 page (tabloid) newspaper biweekly in InDesign• Ensured readability, proper formatting, and correct style• Crafted eye-catching front covers• Worked well with a team of designers & editors to create the paper• Took engaging photos to fit content & edited photos for print

• Maintained social media accounts for the newspaper• Created brand standards and guidelines for future staffers• Launched a Snapchat account and Instagram Stories presence for the newspaper

• Assisted a team of graphic designers to create a 12+ page broadsheet newspaper in Adobe InDesign• Worked well with the overall staff to ensure proper formatting, copyediting, and AP style

• Developed a targeted marketing strategy for the N.C. State Farmers' Market• Captured events with Facebook Live feed• Wrote press releases and media advisories• Created and scheduled Facebook posts to promote the State Farmers Market• Shot and edited three 30-second videos highlighting seasonal produce at the market

• Captured photographs at a variety of events including the Distinguished Alumni Dinner, graduation, and the 50 Year Alumni Reunion• Provided reliable, friendly service over both evening and full weekend photoshoots• Interacted positively with staff members and attendees to contribute to a welcoming environmentCLIENTS SAID: "Your passion for people and their experiences shines through your images."

• Pursued self-motivated research and interview opportunities• Actively maintained remote work schedule• Exercised innovation to brainstorm new articles and social media marketing ideas

• Completed self-motivated research projects such as an intensive Snapchat marketing plan• Created clear, maintainable resources so that employees could take over projects at the end of internship• Wrote press releases for acts, scheduled social media posts, and assisted in donor recognition• Organized and structured a new historical database projectMY SUPERVISOR SAID: "I am certain you'll bring the same impressive skills, boundless energy and warm demeanor to the role as you did here at the Carolina last summer. It was our pleasure to have you on staff."

• Promoted philanthropic and fundraising events with flyers• Advised ways of encouraging participation in events

• Strove to show the individuality and character of town events in photos for social media• Interacted positively with both staff members and event attendees• Formed relationships with locals to build rapport

As a student blogger for CollegeXpress, I've learned how to write catchy, informative articles to keep students up-to-date on important topics from college success to surviving senior year of high school.

• Promoted club to potential new members• Helped maintain social media accounts• In charge of creating graphic identity for club (logo, brochures)• Gave presentation on design and branding to club officers

• Created poster designs and brochure proofs for the Fine Arts Department and Theatre Department• Wrote copy to fit multiple brand styles• Worked well with co-designers, delegated tasks, and met deadlines

• Provided tech support for the entire team• Edited on-the-go on an iPad, uploaded photos to a gallery as they were taken• Demonstrated work to clients and subjects• Helped the photographers maintain strict schedules and find locations• Anticipated photographers' needs and assisted in preparing studio set-ups (building light stands, organizing equipment, assisting in test shots)

• Created two 8-week courses on design, including weekly assignments and critiques• Gave weekly 45 minute lectures and provided handouts with examples• Planned in-class activities and discussions• Performed "crowd control" and built relationships with students