Lydia Jackson Email & Phone Number

Ontario, Canada

Ontario, Canada

Full-service marketing director for an industry-leading fire hose brand. Evolving the brand messaging and creative across all platforms, from events to social. Tapping into the fire service culture to build brand cred and engage customers. Creating eye-catching ads. Planning and directing product videos. Ensuring brand stays at the forefront as industry.

Canada

Port Hope, Ontario, Canada

I’m a multifaceted queer mama creating unapologetic art that feels all the feels + has all the colors. I’m all over the place – but that’s ok. I’m human and I’m learning to embrace that messy me because there are a lot more of us than not. I make designs that relate to my life and express my thoughts. Some are fun or silly and others are heavy, but they’re.

Toronto, Canada Area

• Creating wonder with events & immersive experiences that combine digital + physical technology for brands and agencies by:
• Strategizing event and experience concepts to meet client objectives and engage audiences, driven by insights and innovation
• Ensuring the creative vision of those concepts follows through to execution along all teams involved
• Building budgets and timelines for concepts with inputs from internal teams and external vendors
• Developing pitch decks and presentations for new business and existing clients
• Managing & directing freelance creatives developing visuals to complete concepts

Mississauga, Ontario

• Solving creative challenges to build brand loyalty for brands like Ford, MLSE, Reebok, Harley-Davidson, SCENE, Sephora and more by:
• Developing loyalty strategies anchored in research & insights – enhancing existing programs and ideating from scratch to achieve brand objectives
• Strategizing and executing insight-driven experiential marketing campaigns – including single events, extended campaigns and multi-year sponsorships
• Creating CRM & campaign communication plans – involving digital and print; mass and targeted; triggered and pushed
• Directing award-winning creatives developing outstanding visuals across digital and print
• Planning and assisting in facilitating qualitative and quantitative research to gain clear insights – through surveys, focus groups, and brainstorms

Toronto, Canada Area

Make creativity and success happen! Manage the design and development team, including creative direction and project progress. Quote, organize, plan, and manage client projects from consultation to completion. Design brand identities, websites, UX/UI, print pieces, illustrations, animations, etc. Develop websites using HTML, CSS, jQuery, PHP, etc.

Designed and developed for a variety of clients as a freelancer. Created brand identities. Designed and developed websites, including custom e-commerce and social network UX/UI. Designed print items, such as posters, brochures, invitations, etc. Dealt with clients, from intial consultation to finalization.

Experienced working with a team in an advertising agency setting. Developed a concept and design for an ad campaign. Researched target audience and competition. Set up and performed focus group testing.

Introduced to working in a creative boutique environment on a variety of clients.

Bfa, Graphic Design, Fine Arts

Graduated Summa Cum Laude. Studied a wide variety of art forms, as well as general subjects such as psychology, sociology, and philosophy.

Philosophy