Lydia Lu Email and Phone Number
I am a Senior Marketing Leader with solid experience in scaling blue chip FMCG and Hospitality brands through award-winning marketing and branding initiatives as well as innovation-focused product development across the local, regional, and global markets.Brands I have worked with:- Siemens Dish Care (Bosch Siemens Home Appliances)- InterContinental Hotels Group (IHG)- Durex (Reckitt)- Sprite (Coca-Cola)- CLEAR (Unilever)- NestléOver the years, I have successfully delivered on:- Market share growth- Market entry- Impactful campaigns- Revenue growth- New brand propositions- Share-of-Voice (SoV) growth- Branding overhaul- Growth of brand healthNeedless to say, I am always up for a challenge. Please feel free to get in touch with me directly at jesuislydia@gmail.com. I look forward to connecting with you!
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Head Of Marketing - Siemens DishcareBosch Sep 2020 - PresentChinaServe as 1st marketing PIC for dish care BU, leading end-to-end marketing, product innovation, and retail experience for dishwasher category in CHN.Core responsibilities:- Marketing- Branding- Product Development- Project Management- Consumer Experience- Campaign Management- Pipeline Management- Cross-Functional Team Leadership- Stakeholder Management -
Marketing DirectorIntercontinental Hotels Group (Ihg®) Jan 2016 - Jun 2020Shanghai City, ChinaManaged overall marketing strategy as well as internal and external communications for Holiday Inn and Holiday Inn Express to grow brand health, overseeing extended team of >300 across >270 hotels.Core responsibilities:- Marketing- Branding- Communications- Consumer Insights & Behaviour- Cross-Functional Team Leadership- Stakeholder Management -
Durex - Regional Category LeadRb Jan 2014 - Jan 2016Beijing, ChinaLed end-to-end product innovation and communications for Durex in ASEAN and Latin America across 32 countries as innovation lead.Core responsibilities:- Product Development- Communications- Branding- Cross-Functional Team Leadership- Stakeholder Management -
Brand Marketing Manager -SpriteThe Coca-Cola Company Apr 2011 - Jan 2014Shanghai, ChinaSpearheaded end-to-end omnichannel marketing and product innovation for Sprite in CHN, overseeing team of 2.Core responsibilities:- Marketing- Branding- Product Development- Project Management- Campaign Management- Pipeline Management- Cross-Functional Team Leadership- Stakeholder Management -
Brand Development - Hair , North East AsiaUnilever Sep 2007 - Apr 2011Shanghai , ChinaDrove innovation and strategy-focused branding and product development for CLEAR in CHN, TWN, HKG, and JPN, overseeing 1 intern.Core responsibilities:- Marketing- Branding- Product Development- Project Management- Consumer Experience- Campaign Management- Pipeline Management- Cross-Functional Team Leadership- Stakeholder Management -
Assistant Brand ManagerNestlé Aug 2005 - Sep 2007Taipei, Taipei City, Taiwan
Lydia Lu Education Details
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Business Administration
Frequently Asked Questions about Lydia Lu
What company does Lydia Lu work for?
Lydia Lu works for Bosch
What is Lydia Lu's role at the current company?
Lydia Lu's current role is Head of Marketing | Branding, Product Development, FMCG, Retail.
What schools did Lydia Lu attend?
Lydia Lu attended National Taiwan University.
Who are Lydia Lu's colleagues?
Lydia Lu's colleagues are Mehdi El Mokhtar Lamgouni, Rujuta Wable, Athira R.s, Diego Barahona, Karthikeyan Duraisamy, Richard Schöttle, Valderi Garcia Nunes.
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