Lydia Mansel Email & Phone Number

Charlottesville, VA, US

- Work with clients — ranging from fintech startups to cloud computing enterprises — to produce a variety of content materials: UX copy, blogs, white papers, e-books, etc. - Lead brand strategy and product definition engagements to generate comprehensive brand guides — including personality, positioning, and messaging copy- Manage all internal content and.

justpacked.com is a stylish traveler's resource for packing lists, best travel product recommendations, expert tips, and trip ideas.

Charleston, South Carolina, United States

- Created B2B (account-based marketing, lead generation, and demand generation) content in all forms including UX copy, e-books, white papers, case studies, landing pages, blogs, thought leadership articles, ad copy, email marketing automation assets, etc.- Strategized and edited all brand and client editorial content; clients included those in FinTech.

Charleston, South Carolina Area

- Strategized and executed brand's social media presence on all platforms- Devised cross-channel marketing moments (e-commerce and retail)- Wrote and edited all brand and marketing copy, including video scripts, product, UX, and email copy- Ensured the organization’s brand, style, and tone are used across multiple channels and in various formats

Charleston, South Carolina Area

– Defined and executed strategies to grow G&G’s presence, engagement, and referrals across social media platforms– Created, executed, and managed all paid social­ media campaigns for editorial and sales teams– Created and executed social-­only stories for various platforms– Helped to develop opportunities for sponsors on G&G social platforms– Composed and.

Greater New York City Area

- Worked closely with eCommerce, PR, and Merchandising teams to develop social media campaigns that helped achieve company’s marketing goals- Wrote all copy that lived across marketing emails, social platforms, and website- Oversaw editorial strategy on the Love, Reese blog; wrote, edited, and produced all blog posts- Monitored the brand’s social media.

Greater New York City Area

- Copy-edited long-form and short-form articles ranging across verticals (fashion, culture, beauty, culture, living, video) on Vogue.com- Adhered to and maintained AP Style and the voice of Vogue

Greater New York City Area

- Managed the main Facebook and Instagram scheduling, tone, voice and engagement- Created completely original content for Instagram (including Instagram Story) use- Tracked trends and identified emerging stories on social for editorial use- Provided weekly analysis on headlines, taglines and metadata that succeeded in distribution for editorial teams to.

Greater New York City Area

- Edited, revised, proofread and published 40+ articles per day- Generated creative story angles and headlines based around the news cycle- Ensured sweeping process was optimized and stories were prioritized throughout day - Provided writers with feedback and revisions across a range of verticals- Built and managed team of 10 (2 content managers, 3 copy.

Greater New York City Area

- Edited, revised and proofread 35+ articles per day- Provided writers with feedback and revisions across a range of verticals

Greater New York City Area

- Researched, fact-checked and reported daily news- Collaborated with a team to develop new story and content ideas- Published an article that reached well over one million hits/picked up by Huffington Post and USA Today

Bachelor Of Arts (B.A.), American/United States Studies/Civilization

Activities and Societies: Pi Beta Phi, Her Campus

English Literature (British And Commonwealth)

Education record

Activities and Societies: Central Virginia Governor's School Ambassador

Education record

Activities and Societies: varsity volleyball, varsity soccer, recreational soccer and volleyball coach