Freelance Social + Content Strategy Director
Current
Jul 2020 - Present
AeroLeads people directory · profile
Lydia Marçal Wise Email & Phone Number
Freelance Social + Digital Content Strategist ex Ogilvy, Channel 4, VaynerMedia, Grey
at
Creative Cure
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Freelance Social + Digital Content Strategist ex Ogilvy, Channel 4, VaynerMedia, Grey
Location
Ipswich, England, United Kingdom
Company size
Who is Lydia Marçal Wise? Overview
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Quick answer
Lydia Marçal Wise is listed as Freelance Social + Digital Content Strategist ex Ogilvy, Channel 4, VaynerMedia, Grey at Creative Cure, a with 8 employees, based in Ipswich, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Lydia Marçal Wise.
Lydia Marçal Wise previously worked as Freelance Social + Content Strategy Director at Creative Cure and Director of Planning at Wildfire. Lydia Marçal Wise holds Ba Hons, French And History Of Art (2:1) from The University Of Manchester.
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Creative Cure
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Profile bio
About Lydia Marçal Wise
My strategy portfolio is all about problem-solving. The results are social and digital brand experiences that improve conversion and advocacy. My specialisms are Social, eCRM, eCom, sCom and good old websites.A hybrid experience planner / creative content strategist, obsessed with understanding humans and the inspiring world we live in. I work with creative and UX teams to shape exciting tentopole moments and 'always-listening' contextual social organic content that's unique.I have extensive experience working with senior stakeholders, c-suiters for global FTSE 100 brands as well as micro start ups. Some recent clients:- Platforms - TikTok, Insta, YT, Channel 4, Netflix- Drinks - Naked Smoothies, London Essences, Jack Daniels, Dark Horse, Mathieu Tessiere, Madri- Venture Capital - Octopus Ventures- Health Tech - Unitron, Phonak- Travel - Great Western, British Airways, Expedia- FS (High Street, Challenger, FinTech) - RBS, Metro, Hey Jo- Energy - British Gas- Telcos - 3G, BT, Samsung- Cookware - Weber Grills- Auto - INEOS, Citroen- Baby - Nestlé SMA- Enterprise tech - Vodafone Global Enterprise- Retail - Homebase, Very, B&QI love pitching, brainstorming, directing and setting up teams, mentoring, public speaking and the rest. Typical outputs:- Identifying skillsets needed, evaluating and optimising process, realigning and planning strategic client objectives, agency transformation projects - Personas, need-state maps, trend spotting, messaging matrices, competitor reviews, audits, gap analyses, intelligence gathering and optimised workflows- Marketing calendars mapped to cohort and purchase stage- Creative strategy development - Role of Social planning, activation and management- Creator outreach and management- Launching content partnerships with third party platforms- KPI frameworks and Performance reporting - Social Listening briefing- UX, IA and content mapping exercises- Running transformation workshops and training docs
Listed skills include Content Strategy, New Media, Digital Media, Editorial, and 44 others.
Current workplace
Lydia Marçal Wise's current company
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Creative Cure
14 roles
Lydia Marçal Wise work experience
A career timeline built from the work history available for this profile.
Director Of Planning
Sep 2018 - Jul 2020
Associate Director: Multi-Channel Content Strategist And Integrated Consultant
As associate director of content / planning and strategy director, I am realigning and optimising process and workflows with clients and internally; developing and delivering business and communication strategies for multiple clients; producing creative and content executions; pitching and mentoring junior members of staff.
May 2018 - Aug 2018
Strategic Planner
Self Employed
Clients included Reed Global Recruitment, The Co-Op and the NHS.
Feb 2018 - May 2018
Associate Director, Experience Planning And Content
Feb 2015 - Feb 2018
Content Lead
May 2014 - Feb 2015
Content Strategist
Nov 2013 - May 2014
Digital Marketing Consultant
Ottolenghi Ltd
Jun 2013 - Nov 2013
Production Editor - Scrapbook
• Launched top level content aggregation service that lets users collect and keep tips from lifestyle experts and programmes into their own online Scrapbook• Engaging talent, agents and production companies for favourable supply of content• Defining and communicating content strategy to team of writers• Developing award-winning marketing trail• Shaping social media strategy and using feedback to enhance product• Exploiting marketing channels (press releases, public announcements, trails, affiliate marketing, reciprocal links, newsletters, competitions)• Intelligent use of analytics to inform editorial priorities• Delivering advertising opportunities to commercial teams• Defining editorial priorities for agile development process• Creating programme formats for commissioning teams• Seeking out lifestyle trends and competitor activity
Dec 2011 - Mar 2013
Social Media And Content Manager
• Launch of trade marketing website presenting advertising opportunities to clients• Devising efficient promotions (emails, display, merchandise, articles, video case studies)• Conducting user group research• Bringing projects in on time and on budget• Managing ongoing eCRM with external agency• Defining and deploying social media strategy • Analysing and presenting analytics to stakeholders• Briefing and working with award-winning creative agencies
Apr 2008 - Jan 2012
Editor - 4Beauty
• Launching a top tier fashion and beauty hub offering tips on trends, hair and make-up• Ensuring timely delivery of inspiring, search-friendly and legally compliant content• Managing 3 senior writers• Defining social media strategy (Twitter, Facebook)• Managing marketing plan, trails, public announcements and web throws from shows• Liaising with journalists and government figures promoting the product • Developing commercial opportunities and pitching to ad agencies • Launching an app, including signing off design, content and user testing
Jun 2010 - Jul 2010
Online News Journalist
Writing front page headlines and articles, subbing and uploading
Jan 2008 - Oct 2008
New Media Researcher
Main POC for all commercial New Media research requests particularly user behaviour analytics and campaign performance. Developed budget and project management skills plus deep understanding on optimum content display. Writing monthly reports for Sales Director and aiding pitch processes.
Oct 2003 - Mar 2008
Freelance Content Editor
Writing, sourcing and editing content for channel4.com/film using Teamsite and Photoshop.
Jun 2007 - Jul 2007
Team & coworkers
Colleagues at Creative Cure
Other employees you can reach at creativecureco.com. View company contacts for 8 employees →
3 education records
Lydia Marçal Wise education
Ba Hons, French And History Of Art (2:1)
Education record
St Edward'S School, Oxford
Ba 2:1, History Of Art And French
FAQ
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Quick answers generated from the profile data available on this page.
What company does Lydia Marçal Wise work for?
Lydia Marçal Wise works for Creative Cure.
What is Lydia Marçal Wise's role at Creative Cure?
Lydia Marçal Wise is listed as Freelance Social + Digital Content Strategist ex Ogilvy, Channel 4, VaynerMedia, Grey at Creative Cure.
Where is Lydia Marçal Wise based?
Lydia Marçal Wise is based in Ipswich, England, United Kingdom while working with Creative Cure.
What companies has Lydia Marçal Wise worked for?
Lydia Marçal Wise has worked for Creative Cure, Wildfire, Lansons, Self Employed, and Ogilvyone Worldwide.
Who are Lydia Marçal Wise's colleagues at Creative Cure?
Lydia Marçal Wise's colleagues at Creative Cure include Dustin Morrison, Lindsey Kraniewski, and Carla Lund.
How can I contact Lydia Marçal Wise?
You can use AeroLeads to view verified contact signals for Lydia Marçal Wise at Creative Cure, including work email, phone, and LinkedIn data when available.
What schools did Lydia Marçal Wise attend?
Lydia Marçal Wise holds Ba Hons, French And History Of Art (2:1) from The University Of Manchester.
What skills is Lydia Marçal Wise known for?
Lydia Marçal Wise is listed with skills including Content Strategy, New Media, Digital Media, Editorial, Digital Marketing, Television, Public Relations, and Press Releases.
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