Lydia Mcwherter Email & Phone Number

Denver, Colorado, United States

Develops and oversees Oakwood Homes’, OakwoodLife’s and On2 Homes’ brand vision and voice, delivering rich narrative and storytelling with sharp product positioning for all of Oakwood’s home building brands. Drives brand vision and strategy for new product launches and ongoing initiatives. Work cross-functionally with Executive Leaders on brand growth.

Denver

Oversaw and managed the Oakwood Homes brand, 4 sister brands, and multiple product lines. Monitored assets and set company-wide brand expectations and ensured expectations were met. Worked cross-functionally with teams in 5 markets across 3 states. Led and guided a team of 2 graphic designers, provided support, direction, and career development..

Denver, Colorado

Lead design of marketing materials needed, including: digital ads, website assets, signage, experiential design, print materials, and branding and identity. Worked closely and provided guidance to marketing and design teams on campaign strategy, design strategy, and creative direction.

Denver, Colorado

Lead designer for the Reunion Coffee House environmental graphics. Identified and presented an opportunity for process improvement for project requests and implemented templates to streamline campaign strategy and design production times. Worked within the in-house design team with art direction from the VP of Marketing and Brand Manager to design assets.

Denver, CO

Denver, Colorado

Worked within established brand standards to design agent logos, signage, electronic flyers, posters, postcards, brochures, advertisements, promotional pieces for the company’s agents and clients. Assisted the Communications Director to create artwork for social media campaigns and posts on Facebook, Instagram, and Twitter. Filmed and edited videos.

Centennial, CO

I helped design the company logo and create fundraising certificate booklets for public schools in Denver and the surrounding areas. I was responsible for proofing, preparing, and sending the fundraising booklets to our printer. Also did some photo retouching and editing for advertisements on the books. I worked with a small mobile app design company to.

Denver, CO

I was the lead on a project to implement an improved CRM and an Experience database to determine processes for contact and client information intake across the firm. I updated and helped maintain internal and external website content for the firm, including attorney biographies and events. I assisted with the firm's internal blog posts, audio editing for.

Greater Denver Area

Designed monument signs, building signs, temporary banners, and other various types of environmental graphic design for Aimco’s properties. I also assisted in the creation of apartment floor plans, community maps for web and print collateral, and media advertisements for newspapers/magazines. I worked with the design team to redesign Aimco’s corporate.

Lakewood, CO

I assisted the marketing and design department with the design and production of brochures, post cards, posters, catalogs, booklets, presentations, vinyl application and environmental signage around the campus. I also photographed student artwork, visiting artist and designer lectures and events, and helped the marketing department setup and prepare for.

Bfa, Communication Design

Activities and Societies: AIGA, Annual Student Exhibition

Korean Language And Literature

High School Diploma

Activities and Societies: Marching Band, Symphonic Band, Yearbook