Lydia Mossahebi Email & Phone Number

London, England, Gb

I'm the senior digital strategic leader for BBC Children's, covering a portfolio of websites, apps, games, social and YouTube. I lead a large multi-skilled team to deliver relevant and engaging content for under 16s across brands including iPlayer, CBeebies, CBBC and Bitesize. My focus is to ensure the BBC reaches and engages young audiences through digital experiences on both owned and operated platforms.

Developing the digital and social media strategy for The Secret Story Draw - a new initiative to help young illustrators and animators from unrepresented ethnicities start a career in the kids media industry.

London, Gb

KidsKnowBest is a full-service creative agency driven by insights; powered by youth. They specialise in insights, strategy, content creation and marketing for kids and family brands including Disney, SONY, Warner Bros and more. I began as a consultant, which turned into a full-time role. My key responsibilities are: - Leading the content strategy and delivery across a range of digital products for kids aged 6-12. - Leading the business brand positioning, communications, social media and PR activity.- Supporting the research team on insights and trend-forecasting. I translate findings into digestible content and creative ideas for the business and clients. - Spokesperson for the company including industry events (Children’s Media Conference Spring Webinars 2020 and Kidscreen Summit 2021) and writing opinion pieces on kids and digital industry trends.

London, Gb

I was a key part of the launch team for Beano Digital Network, a new digital content proposition for 6-12 year olds across beano.com, YouTube and social media. I started as a senior digital content editor and rose to lead the overall proposition within 2 years. Under my editorial direction, beano.com became the UK’s fastest growing kids website. In 2017-18, it had a 185% increase in UK uniques on the previous year. It now reaches 1 million monthly uniques each month in the UK and US.I built and led a high performing creative production team of 10, including presenters, camera ops, writers, editors and illustrators in the UK and US. The team delivered video, social and interactive content daily. My key accountabilities included ideation, planning work streams, providing editorial feedback, developing ideas creatively and managing budgets to tight deadlines for successful delivery.I have spoken on behalf of the business about the brand’s digital transformation and kids trends on podcasts and at industry events including The Children’s Media Conference 2019.

London, Gb

London, Gb

London, London, Gb

I commissioned and produced interactive digital content and short-form video to support key Channel 4 and E4 brands for young audiences, including Fresh Meat, My Mad Fat Diary and Raised by Wolves.I devised and implemented highly effective social media strategies for priority shows to engage and grow an active fanbase. This included Sunday Brunch, Chatty Man and My Mad Fat Diary.I worked alongside All 4 Commissioning Editors and Brand Partnerships to develop, deliver and support ad-funded short form series, including Phil Spencer: Home Hero.As an editorial stakeholder, I worked with the Product team to feedback and help shape the ongoing development of the All 4 platform.

London, London, Gb

I maintained the production schedule and online project slate for the online team, helping the department to run as efficiently and smoothly as possible. I worked with compliance to manage all online competitions, ensuring that correct legal process was followed at all times.I provided additional ad hoc editorial support where required. I managed work experience placements within the team.

London, London, Gb

I joined Channel 4 on the Generation Next internship scheme, where I worked as editorial assistant on the former fashion and beauty website 4Beauty. Alongside the 4Beauty Editor, I worked on the development of the 4Beauty iOS app.

Brighton, East Sussex, Gb

I spent a month at Qube Media as part of the Wired Sussex Internship programme.I worked on the Wall’s Bring it on Britain campaign for Saatchi & Saatchi. I updated and monitored the Twitter and Facebook accounts, engaged with online communities and wrote blog posts for http://bringitonbrits.wordpress.com/.I learnt community mapping and gained insight into effective social media strategies.

Brighton, East Sussex, Gb

I worked on marketing activity for the University Centre Hastings campus and international students. I was project manager for the 2011 University Centre Hastings prospectus, which included writing, proof-reading and managing the print and sign-off process.I worked on the product development of the new University Centre Hastings website, including defining information architecture, sourcing and writing content.

Marketing Executive responsible for; writing, commissioning and editing copy across three websites; producing and distributing email marketing campaigns, maintaining website content through a CMS, manipulating images for the website using Adobe Photoshop and account management of external PR company.

Postgraduate Diploma With Merit, Magazine Journalism

Ba(Hons) 2:1, English Literature And Philosophy

Education record