Lydia White Email and Phone Number
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With over 15 years of experience in game developer marketing within the leading service and technology providers around the world, I've built up a passion for delivering strategic marketing campaigns, working through ambiguity, and forming deep relationships with customers and partners.At Unity, I currently focus on the shared success between Unity and its strategic platform partners, with a focus on Core Technology. I lead the way for the massive Unity developer community to access the tools and solutions they need to be successful throughout the scope of Unity's partnership ecosystem, whether that includes sourcing consumer marketing from a leader in super conductors, or optimizing graphic fidelity of their projects with the help of leading GPU teams.
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Group Product Marketing Manager, DevelopersDiscordCalifornia, United States
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Manager, Sr. Product Marketing Manager, Desktop And Console Game DevelopmentUnity Apr 2020 - PresentSan Francisco, UsIn my current role, I am responsible for the marketing of our desktop and console game development solutions, as well as the co-marketing with key desktop and console strategic partnerships, including people management of a lean team that covers the co-marketing for Intel, AMD, NVIDIA, Apple, Meta, Nintendo, and Sony. Responsible for developing and negotiating the co-marketing partnership between Unity and Microsoft. -
Sr. Product Marketing Manager, Desktop And Console Game DevelopmentUnity Apr 2019 - Apr 2020San Francisco, UsResponsible for the marketing of Unity's desktop and console game development solutions, as well as the co-marketing with key desktop and console strategic partnerships. Integrated co-marketing strategies for NVIDIA, Intel, AMD, Apple, Sony, and Nintendo.
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Product Marketing Manager, Outcomes And PartnersUnity Apr 2018 - Apr 2019San Francisco, UsBuilt strategic plans for Unity platforms and partners outcomes, such as developer retention and acquisition, education, and support. Created and executed strategic co-marketing campaigns for Facebook, NVIDIA, AMD, Intel, and Apple.
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Partner Marketing ManagerUnity Apr 2017 - Apr 2018San Francisco, UsLed strategic co-marketing between Unity and key commercial partners, including NVIDIA, Intel, Apple, Facebook, and AMD, driving mutual growth for developer ecosystems for desktop and console systems.
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Marketing DirectorVirtuos 维塔士 Jun 2016 - Mar 2017Singapore, SgBuild the company’s brand strategy and execution:+ Build brand strategy roadmap and ensure brand awareness within the global games industry.+ Define and communicate Virtuos’ B2B positioning and differentiation points.+ Lead marketing strategy and execution with distinctive content and monitor KPIs.Manage marketing budget and operations:+ Develop and lead cross-channels B2B marketing and communication campaigns.+ Plan and lead public relations for global and domestic markets.+ Promote new game launches in collaboration with key clients.Collaborate with the HR team to build brand awareness across candidates to drive recruitment:+ Ensure employer brand awareness in all candidates touch points.+ Validate recruiters external communication towards potential candidates. -
Marketing & Pr SpecialistMicrosoft Nov 2015 - May 2016Redmond, Washington, UsSolely responsible for maintaining Havok brand across all marketing channels, including advertising, online and print public relations, and social media.Manage CRM marketing functionality for the Havok group, including email campaigns, database curating, and communication tracking.Partner with key customers and internal tech teams to build co-marketing campaigns for the fullest impact possible.Develop brand strategy for Havok products within the Microsoft Developer Network, ensuring messaging consistency across all channels of internal and external communications.Support international sales teams with strategic messaging, marketing data analysis and collateral. -
Marketing & Pr SpecialistHavok Jun 2009 - Nov 2015Dublin, IeExecute marketing campaigns with top customers to generate compelling marketing communications such as paid editorial content, case studies, and advertising.Managed annual advertising plan, generating all elements of campaigns and ensuring IO’s are executed on time and within budget.Partnered with both client and internal technical teams to generate content media (i.e. screenshots or character renders.) Planned and executed global public relations efforts and supervised external PR teams across regions. Planned, designed, and generated all marketing collateral including advertising layout and copy, catalogs, videos, product sheets, web pages, event signage and corporate giveaways.Worked closely with customers to ensure all brand compliance for packaging, legal language, and use of trademarked assets.Developed internal and external branding guidelines for all product brands.Independently managed complete event logistics, including booth build out and design, travel and accommodations across the organization, event-specific collateral, giveaways, and event sponsorships. -
Marketing InternSega Of America May 2008 - Jan 2009Irvine, California, UsManaged the title status tracker for upcoming titles by updating metric averages from various videogame database sites as well as the internal web tracking software. Assisted in the management of the title PictoImage by providing and developing assets with in-house creative services, media lab, sales, and PR teams. Assisted in management of the title Samba de Amigo by providing asset support and communications between Sega of Europe and Japan. Worked closely with brand managers to provide screen captures, video captures, and other marketing assets for multiple titles. Worked closely with production to provide research for titles in early stages of development. Handled ongoing and as-needed special projects for various brand managers. Provided general support for brand managers with shipping, travel, purchase, and expense forms and processing.
Lydia White Skills
Lydia White Education Details
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San Francisco State UniversityMajor In English - Minor In Marketing
Frequently Asked Questions about Lydia White
What company does Lydia White work for?
Lydia White works for Discord
What is Lydia White's role at the current company?
Lydia White's current role is Group Product Marketing Manager, Developers.
What is Lydia White's email address?
Lydia White's email address is ly****@****vok.com
What is Lydia White's direct phone number?
Lydia White's direct phone number is +151021*****
What schools did Lydia White attend?
Lydia White attended San Francisco State University.
What are some of Lydia White's interests?
Lydia White has interest in Civil Rights And Social Action, Human Rights.
What skills is Lydia White known for?
Lydia White has skills like Marketing, Advertising, Video Games, Brand Management, Game Development, Project Management, Xbox 360, Management, C++, Marketing Communications, Public Relations, Event Management.
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