Lydia Pavach Email and Phone Number
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Account leader, brand advocate, and storyteller with 12+ years of experience leading teams at global marketing agencies and helping creative startups scale. My multifaceted background in video, digital, and experiential enables me to develop compelling 360 marketing campaigns that deliver tangible results. Self-proclaimed food critic, avid early riser, and film nerd. Currently Account Director at Hogwash Studios, where we believe the best ideas tap into human truths, creativity flourishes when everyone has a seat at the table, and beautiful storytelling always delivers. Want to create something beautiful together? Drop me a line.Brands:Technology: Google, Samsung, Airbnb, Shipt, PaycomEducation: University of Michigan, Columbia University, NYUCPG: Jose Cuervo, Quaker Oats, NomadicaHealthcare: Michigan MedicineAutomotive: General Motors (Chevrolet, Cadillac, Buick, GMC, and Global divisions)Non-Profit: Association of American Universities, Doris Duke Charitable Foundation, Special Olympics
Hogwash Studios
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Account DirectorHogwash Studios Feb 2024 - PresentMiami, Us
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Senior Account DirectorWrong Creative May 2022 - Feb 2024Los Angeles, California, Us -
Senior Account SupervisorSpinutech Aug 2021 - May 2022Cedar Falls, Ia, Us -
Account SupervisorSpinutech Jul 2020 - Aug 2021Cedar Falls, Ia, UsAccount Supervisor leading a team of digital marketing strategists and web designers delivering a data-driven approach to craft measurable results for clients. -Manage 8 accounts and internal teams, specializing in social media management, data analytics, SEO, and UX testing and design-Balance multi-million dollar media budgets-Oversee creative development for Fortune 500 SaaS company, testing andanalyzing messaging and imagery with different target audiences to inform ongoing creative strategy
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Senior Account ManagerAgency Ea Aug 2019 - Apr 2020Chicago, Il, UsProject lead on 15+ projects in 9 months for notable clients including Google Cloud Marketing, Samsung and Shipt. Managed multi-million dollar budgets while providing strategic solutions to meet organizational goals for clients. Propelled Google Cloud Marketing business by 20% within Q4 of 2019. Part of company lay offs in 2020 due to COVID-19. -
Account Manager And Creative Project ManagerSnowday May 2017 - Aug 2019Brooklyn, New York, UsAccount and Project Manager for a boutique creative and production agency located in Brooklyn, NY. Led daily communications with clients, vendors, and internal teams to ensure goals were met and creative vision remained intact. Managed project budgets and timelines for upward of 12 projects at once while ensuring quality and cost-efficiency. Determined growth opportunities for the company through networking with past and potential clients and fostering potential partnership opportunities. -Increased workload by 200% -Increased company profitability by nearly 300% -Notable clients: Google, Carnegie Hall, Doris Duke Charitable Foundation, New York University, University of Michigan, The New Yorker, Association of American Universities -
Brand Marketing ManagerUniversity Of Michigan Sep 2016 - May 2017Ann Arbor, Michigan, UsManaged internal projects on behalf of the Office of the Vice President for Global Communications. Coordinated and implemented centralized marketing efforts including a brand valuation study, brand health tracker and brand partnerships. Executed strategic marketing campaigns to align the 19 schools and colleges across the university system. Maintained and populated relevant content to the brand website and managed the internal and external use and approvals of the university brand. -Key organizer of bi-monthly meeting of group of 900+ communicators at the university (Communicators’ Forum) -Writer of 4 strategic marketing proposals on behalf of the university brand -
Senior Account ExecutiveJack Morton Worldwide Apr 2016 - Sep 2016Boston, Massachusetts, UsLed a small experiential marketing team to rebrand the Chevrolet auto show environment from an architectural space to an experiential space. -Supported the creation of 15 videos and over 30 unique consumer engagements and activations across 4 brands -Increased average consumer dwell time in the space by 250% -Oversaw execution of over 63 domestic shows annually -Supported the management of million dollar budgets -Fostered relationships with executive leadership at General Motors to ensure their trust in maintaining creative vision and measurable results -
Account ExecutiveJack Morton Worldwide Jan 2014 - Apr 2016Boston, Massachusetts, UsKey client-facing lead on the ground in Detroit, with executive leadership team internationally based. Managed experiential marketing strategies in the auto show space for Buick, GM, Cadillac and Global teams. -Supported the launch of the Cadillac CT6 and Cadillac’s rebranding campaign in Spring 2016 -Led the company’s presence in international markets by leading the experiential marketing team for global auto shows for an interim period of 4 months -Key lead on all content management
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Marketing/Pr SpecialistVellum: A Restaurant By Peter Roumanis Jun 2013 - Jan 2014Ann Arbor, Mi, UsLed the restaurant group’s marketing and communications campaigns. -Organized weekly events in which Vellum hosted other members of the local culinary community for culinary cook-offs and workshops -Increased reach of company’s weekly newsletter by 300% over 6 months through email marketing campaigns -Managed partnerships with different vendors to co-host events at the restaurant, increasing our reach in the local community and increasing overall sales (i.e. wine tasting events, chef collaborations, etc.)
Lydia Pavach Skills
Lydia Pavach Education Details
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Michigan State UniversityAnd Applied Communication
Frequently Asked Questions about Lydia Pavach
What company does Lydia Pavach work for?
Lydia Pavach works for Hogwash Studios
What is Lydia Pavach's role at the current company?
Lydia Pavach's current role is Account Director at Hogwash Studios | Integrated Marketing | Brand Manager | Master Communicator.
What is Lydia Pavach's email address?
Lydia Pavach's email address is ly****@****ton.com
What is Lydia Pavach's direct phone number?
Lydia Pavach's direct phone number is +120385*****
What schools did Lydia Pavach attend?
Lydia Pavach attended Michigan State University.
What skills is Lydia Pavach known for?
Lydia Pavach has skills like Press Releases, Newsletters, Social Media, Facebook, Marketing, Brochures, Advertising, Public Relations, Feature Articles, Fact Sheets, Wordpress, Public Speaking.
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