Lydia Peter Email & Phone Number

Vienna, Austria

- Optimize lead capture processes by configuring website forms to seamlessly integrate with Pardot form handlers, thereby improving lead generation and enabling accurate multitouch attribution reporting- Collaborate with the sales team to establish lead scoring and grading parameters and incorporate into Pardot- Conduct prospect segmentation based on their interests and behavior to create highly targeted campaigns with tailored content and messaging- Work in tandem with the Product… Show more - Optimize lead capture processes by configuring website forms to seamlessly integrate with Pardot form handlers, thereby improving lead generation and enabling accurate multitouch attribution reporting- Collaborate with the sales team to establish lead scoring and grading parameters and incorporate into Pardot- Conduct prospect segmentation based on their interests and behavior to create highly targeted campaigns with tailored content and messaging- Work in tandem with the Product team to successfully reintroduce the newsletter as part of Product-Led Growth initiatives, contributing to enhanced customer engagement and revenue growth Show less

Remote

Key technologies: Pardot | Salesforce | HubSpot | Marketo | Mailchimp | ActiveCampaign | Infusionsoft | Segment | Convertkit | Ontraport | Clickfunnels | Kajabi| Kartra | EasyWebinar | Everwebinar | WebinarJam | Zapier | Integrate.io | Make | Hyros | Braze | Google Analytics | Optimizely - Demonstrated proficiency in customizing and optimizing a wide range of marketing technology software to meet the unique needs and goals of diverse businesses, resulting in improved operational… Show more Key technologies: Pardot | Salesforce | HubSpot | Marketo | Mailchimp | ActiveCampaign | Infusionsoft | Segment | Convertkit | Ontraport | Clickfunnels | Kajabi| Kartra | EasyWebinar | Everwebinar | WebinarJam | Zapier | Integrate.io | Make | Hyros | Braze | Google Analytics | Optimizely - Demonstrated proficiency in customizing and optimizing a wide range of marketing technology software to meet the unique needs and goals of diverse businesses, resulting in improved operational efficiency and enhanced marketing performance.- Designed and built email workflows and automated journeys using email service providers- Designed landing paes and sales funnels to promote new programs - Proficiently integrated and configured various digital marketing tools and platforms, including CRM systems, marketing automation software, analytics tools, and content management systems, to create seamless and data-driven marketing ecosystems.- Provided expert guidance and training to clients and teams on the effective use of marketing technology solutions, empowering them to make informed decisions and achieve their marketing objectives more efficiently.- Stayed abreast of industry trends and emerging technologies in the digital marketing space, consistently offering innovative and forward-thinking recommendations to clients to stay competitive in the digital landscape.- Conducted thorough technology audits and assessments for businesses, identifying areas for improvement and tailoring digital technology strategies to align with their specific business goals and customer needs.- Built a strong reputation for problem-solving and troubleshooting, consistently resolving technical issues and optimizing digital technology setups to enhance business performance.- Managed and prioritized multiple client projects simultaneously, maintaining a high level of organization and attention to detail to deliver on-time and on-budget results. Show less