I have 15+ years of experience as a marketing leader, driving innovation and growth for the world’s top B2B and B2C brands in Education / EdTech, Media and Financial Services. I am passionate about building strong brands and brand communications to articulate value, build customer bases and increase revenue.I have proven success across the customer acquisition funnel, increasing revenue through innovative approaches to data-driven digital marketing, and launching new products. I love building high performing teams with diverse skill sets to get there faster!At Achieve3000, I managed a 16-person marketing team, leading all aspects of the marketing strategy. Through effective digital marketing campaigns and channel management (email, website, SEO, SEM, paid media, social media) my team increased new sales leads by 54% year-over-year. Through a focused brand growth effort, we also grew the company’s media share of voice from 7% to 40% year-over-year. At Time Inc., I ran brand development, digital customer acquisition and retention, and managed $100M P&L for 7 brands including: TIME, TIME for Kids, Sports Illustrated, Sports Illustrated Kids, Fortune and Money. There I was responsible for 13MM customer relationships and a $64MM marketing budget.Where I excel:• Marketing Strategy• Team Leadership / People Management• Digital Marketing and Media Optimization• Demand Generation / Customer Acquisition• Brand Development• Social Media Marketing • Content Marketing and Storytelling• P&L Management• Revenue GrowthMy prior professional experience includes more than a decade at Citi in B2B and B2C customer acquisition, branding & advertising, and omni-channel channel marketing roles. I did previous public policy stints on Capitol Hill and at Enterprise Community Partners.