Lydia Clark

Lydia Clark Email and Phone Number

Director, Marketing Operations at Toast @ Toast
Lydia Clark's Location
Portland, Maine Metropolitan Area, United States, United States
Lydia Clark's Contact Details
About Lydia Clark

Data-driven, hands-on leader with deep expertise bringing business strategies to life within enterprise-sized campaign management platforms/marketing tech-stacks. Strong Marketing Operations professional with proven ability building & empowering successful teams focused on system/process implementations, flawless execution and leading cross-functional initiatives to automate, optimize & drive business results across all marketing channels.

Lydia Clark's Current Company Details
Toast

Toast

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Director, Marketing Operations at Toast
Lydia Clark Work Experience Details
  • Toast
    Director, Marketing Operations
    Toast Apr 2024 - Present
    Boston, Ma, Us
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  • Toast
    Senior Manager, Marketing Operations
    Toast Aug 2022 - Apr 2024
    Boston, Ma, Us
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  • Toast
    Marketing Automation Manager
    Toast Jun 2021 - Aug 2022
    Boston, Ma, Us
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  • Staples
    Manager, Direct Marketing Operations
    Staples Aug 2020 - Jun 2021
    Framingham, Ma, Us
    Manage team executing & optimizing Staples.com campaign management systems (Optimove) with emphasis on customer-centricity and business alignment.Executional excellence: - Subject matter expert of Staples Optimove instance; develop strategy, manage and improve multi-channel and customer journey capabilities within marketing tech-stack - Manage/oversee email; plans, creative, and execution of high quality, on-time & budget campaigns - Provide strategic email recommendations by gathering insights, objectives & success measures - Investigate, diagnose, and remediate email deliverability issues for Staples.com email programs - Share responsibility of database structure; data hygiene, core operations & segmentation - Manage external contractor team; develop projects & SOW creation, process implementation, budget tracking and reconciliation, etc.Exceptional coordination: - Effectively partner, communicate and collaborate with stakeholders to understand and align executional direction with business strategy and needs - Implement and automate improved processes to efficiently launch - Support marketing initiatives through process creation and implementation; building email and opt-in/email capture programs, email file source & link tracking, campaign-specific data activation and program performanceQA for Customer Experience: - Create and execute end-to-end test plans for emails, landing pages, tracking into campaign management system - Direct project managers & program managers to ensure execution is delivered to the satisfaction of stakeholders - Create and execute A/B tests on an ongoing basis to improve email performanceInnovation and Change: - Continuously improve marketing automation processes, platform (using Optimove as the foundation) and tools to achieve "best-in-class” marketing ecosystem by recommending and obtaining necessary alignment and approvals (with specific focus on the Email channel)
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  • Staples
    Manager, Direct Marketing | Marketo & Email Operations
    Staples Nov 2019 - Aug 2020
    Framingham, Ma, Us
    Managed team executing within Staples campaign management systems (Marketo & Optimove) with focus on customer-centricity, business alignment, and efficiency.Operations and Lead Management: - Marketo database & structure; SME, strategy, implementation and product updates - Sales/Marketing alignment; forecasting Lead, MQL & Opportunities with capacity & revenue goal - Developed and managed RCM & Lifecycle programs, lead scoring, SFDC integration & reporting, database hygiene, segmentation, and deliverability healthImplementation, Marketing Automation & Strategy: - Successfully migrated all B2B marketing emails into Marketo - Established cross-functional process of paid, earned and owned campaigns & integrations - Built execution plans for sales pipeline growth; emphasis on data mining & innovation - Developed automation strategies & nurture streams corroborating with scoring & lifecycle
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  • Staples
    Program Manager, B2B Marketing Operations
    Staples Jun 2018 - Nov 2019
    Framingham, Ma, Us
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  • Staples
    Project Manager, B2B Marketing Operations
    Staples Jan 2018 - Jun 2018
    Framingham, Ma, Us
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  • Staples
    Project Manager, Demand Generation (Sba)
    Staples Oct 2016 - Jan 2018
    Framingham, Ma, Us
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  • Dwa
    Media Planner/Senior Media Planner
    Dwa Dec 2014 - Oct 2016
    San Francisco, Ca, Us
    Worked exclusively with technology companies across many different verticals to develop effective media strategies designed to meet client objectives.Technical Skills/Expertise: DCM | Sizmek | LinkedIn | Facebook | Twitter | Google Analytics | GTM | Adobe Analytics | Salesforce | Eloqua | Marketo | Sysomos | Pathmatics | Kantar | SRDS Top Accounts: Akamai Technologies | Lenovo B2B & EDU | Rosetta Stone | EMC | LevelUp | AmWell Senior Media Planner (June '16 - Oct '16): • Responsibilities elevated to leading strategic conversations to drive client/business success• Managed media associates and supported multiple accounts at strategic & execution levels• Led & developed full funnel strategies across multiple channels incorporating all arms of the business • Created client contracts/SOWs and managed revenue forecastsMedia Planner (Dec '14 - June '16):• Primary point of client communication, ensured quick turnarounds & met goal expectations• Collaborated with global teams across media, account, search, analytics, ad ops and consultants• Built full funnel media strategies incorporating display, demand gen, video & social• Managed training/daily responsibilities of interns, assistant media planners & marketing analysts• Developed campaigns; client briefing, research, strategy, RFP, negotiation and recommendation • Executed & managed; financials, forecasts, trafficking across multiple ad servers, implementation, analytic reporting/measurement, optimizations and quarterly business reviews • Expertise with account based marketing, attribution, nurture tracks/email marketing, SEO, paid search, content creation & creative best practice
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  • Dwa
    Assistant Media Planner
    Dwa Oct 2013 - Dec 2014
    San Francisco, Ca, Us
    Overall Responsibilities:• Worked closely with priority clients and trained on various ad-tech reporting platforms• Built competitive report presentations and performance dashboards for existing and new clients• Assisted on client status calls and day to day deliverables• Developed RFP's, recommendations, media plans and wrap up reports• Trained on client analytic platforms to deliver greater insights from reporting
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Lydia Clark Education Details

  • University Of Southern Maine
    University Of Southern Maine
    Communication

Frequently Asked Questions about Lydia Clark

What company does Lydia Clark work for?

Lydia Clark works for Toast

What is Lydia Clark's role at the current company?

Lydia Clark's current role is Director, Marketing Operations at Toast.

What is Lydia Clark's email address?

Lydia Clark's email address is ly****@****ine.edu

What is Lydia Clark's direct phone number?

Lydia Clark's direct phone number is +150825*****

What schools did Lydia Clark attend?

Lydia Clark attended University Of Southern Maine.

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