Lydia Clark Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Framingham, Ma, Us

Manage team executing & optimizing Staples.com campaign management systems (Optimove) with emphasis on customer-centricity and business alignment.Executional excellence: - Subject matter expert of Staples Optimove instance; develop strategy, manage and improve multi-channel and customer journey capabilities within marketing tech-stack - Manage/oversee email; plans, creative, and execution of high quality, on-time & budget campaigns - Provide strategic email recommendations by gathering insights, objectives & success measures - Investigate, diagnose, and remediate email deliverability issues for Staples.com email programs - Share responsibility of database structure; data hygiene, core operations & segmentation - Manage external contractor team; develop projects & SOW creation, process implementation, budget tracking and reconciliation, etc.Exceptional coordination: - Effectively partner, communicate and collaborate with stakeholders to understand and align executional direction with business strategy and needs - Implement and automate improved processes to efficiently launch - Support marketing initiatives through process creation and implementation; building email and opt-in/email capture programs, email file source & link tracking, campaign-specific data activation and program performanceQA for Customer Experience: - Create and execute end-to-end test plans for emails, landing pages, tracking into campaign management system - Direct project managers & program managers to ensure execution is delivered to the satisfaction of stakeholders - Create and execute A/B tests on an ongoing basis to improve email performanceInnovation and Change: - Continuously improve marketing automation processes, platform (using Optimove as the foundation) and tools to achieve "best-in-class” marketing ecosystem by recommending and obtaining necessary alignment and approvals (with specific focus on the Email channel)

Framingham, Ma, Us

Managed team executing within Staples campaign management systems (Marketo & Optimove) with focus on customer-centricity, business alignment, and efficiency.Operations and Lead Management: - Marketo database & structure; SME, strategy, implementation and product updates - Sales/Marketing alignment; forecasting Lead, MQL & Opportunities with capacity & revenue goal - Developed and managed RCM & Lifecycle programs, lead scoring, SFDC integration & reporting, database hygiene, segmentation, and deliverability healthImplementation, Marketing Automation & Strategy: - Successfully migrated all B2B marketing emails into Marketo - Established cross-functional process of paid, earned and owned campaigns & integrations - Built execution plans for sales pipeline growth; emphasis on data mining & innovation - Developed automation strategies & nurture streams corroborating with scoring & lifecycle

Framingham, Ma, Us

Framingham, Ma, Us

Framingham, Ma, Us

San Francisco, Ca, Us

Worked exclusively with technology companies across many different verticals to develop effective media strategies designed to meet client objectives.Technical Skills/Expertise: DCM | Sizmek | LinkedIn | Facebook | Twitter | Google Analytics | GTM | Adobe Analytics | Salesforce | Eloqua | Marketo | Sysomos | Pathmatics | Kantar | SRDS Top Accounts: Akamai Technologies | Lenovo B2B & EDU | Rosetta Stone | EMC | LevelUp | AmWell Senior Media Planner (June '16 - Oct '16): • Responsibilities elevated to leading strategic conversations to drive client/business success• Managed media associates and supported multiple accounts at strategic & execution levels• Led & developed full funnel strategies across multiple channels incorporating all arms of the business • Created client contracts/SOWs and managed revenue forecastsMedia Planner (Dec '14 - June '16):• Primary point of client communication, ensured quick turnarounds & met goal expectations• Collaborated with global teams across media, account, search, analytics, ad ops and consultants• Built full funnel media strategies incorporating display, demand gen, video & social• Managed training/daily responsibilities of interns, assistant media planners & marketing analysts• Developed campaigns; client briefing, research, strategy, RFP, negotiation and recommendation • Executed & managed; financials, forecasts, trafficking across multiple ad servers, implementation, analytic reporting/measurement, optimizations and quarterly business reviews • Expertise with account based marketing, attribution, nurture tracks/email marketing, SEO, paid search, content creation & creative best practice

San Francisco, Ca, Us

Overall Responsibilities:• Worked closely with priority clients and trained on various ad-tech reporting platforms• Built competitive report presentations and performance dashboards for existing and new clients• Assisted on client status calls and day to day deliverables• Developed RFP's, recommendations, media plans and wrap up reports• Trained on client analytic platforms to deliver greater insights from reporting