Lydia Sarantidi Email & Phone Number

Athens, Attiki, Greece

- Owner of the entire project planning, design, implementation, UAT and operational processes- Full responsibility of younique.gr performance including technology, content, tenants, services, customer care- Managed Technical, Marketing, Content and Customer Care teams- Ensured the content quality by establishing the right processes and resources - Managed the tenant onboarding process and relationship in order to ensure commitments and contracts, revenue etc- Liaised with the General Manager to stay up-to-date about the sales targets set and assisted the business to develop new sales strategies and to increase its sales revenue- Follow up on clients – tenants to make sure that they are satisfied with the product or service provided- Participated in needs analysis meetings with mixed audience (commercial, marketing and IT)- Identified opportunities for new business within the market- Researched competitors and their activities within the industry, in Greece and abroad- Stayed up-to-date with technology trends, developments & best practices

- Owned an ecommerce budget to design and implement the monthly digital multi-channel marketing plan- Developed and closely monitored the eCommerce sales plan modifying it accordingly to meet the sales targets and business goals such as customer database growth- Managed the product listing process (photoshoot, retouch, descriptions, upload)- Coordinated the website’s content creation, social media presence and copywriting- Buyer- Responsible for the entire replatforming and redesign project- Assessed customer experience and loyalty implementing changes throughout the marketing funnel- Overseed issues regarding the functionality and smooth operation of eShop’s front and back end ensuring resolution- Closely monitored and optimized eShop operations and processes, supervising eCommerce operation cycle and activities- Set up and recorded eCommerce processes in detailed manuals- Set and monitored eCommerce KPIs through reports and data analysis- Assessment and implementation of SEO critical tasks- Amazon FBA merchandiser- Responsible for new growth strategies

- Managed Redesign, Customer Experience and Loyalty Projects - Managed the Digital Channel- Managed the eCommerce operation processes

- Planed, executed and analyzed online and e-mail marketing campaigns- Planed, executed and analyzed social media campaigns- Responsible for eShop KPI targets- Statistical analysis of web traffic sources, website and other platforms’ performance- Planed and monitored SEM campaigns, Affiliate Marketing and SEO- Competition analysis- Managed redesign, usability, content and conversion point improvement projects- Responsible for the mobile app design

- Managed all Internet Marketing Campaigns (Google AdWords, Promotional activities, E-mail Marketing) and Websites- Responsible for all Communication and Public Relations activities & events as well as Advertising material- Responsible for the design and maintenance of B2B e-shop and company’s price list- Graphic & Web Design responsibilities- Coordinated the Sales Training & Video Filming Process

- Coordinated the design, content and appearance of the Greek corporate website, Monitored the NPS, Perform Root Cause Analysis on the Web, Repair & Exchange and Phone touch points, Performed market research- Contributed in all aspects of Marketing: Planning, Advertising, Promotion, Public/Media Relations, Distribution and Research- Actively assisted in the creation of the first Philips “Look & Feel” Workshop in Greece- Assisted in the Voucher Process implementation referring to exchangeable products

- Planned and organized communication events (ex: 1st Sales Day, National Consumer Care Awards, Social events, Corporate Social Responsibility)- Edited the company’s newspaper and composed/released the corporate Newsletters- Designed and updated the corporate website and internal portal, applied Social Media Marketing- Designed and organized the corporate video filming - Ran a CRM update campaign and company surveys- Was responsible for marketing material development and promotion

Belo Horizonte, Minas Gerais, Brazil

- Assisted the institution's research through my dissertation on Internationalization from the academic perspective- Identified the International Subsidiary Performance Measures - Conducted focus groups for the purpose of primary data collection for my dissertation

- Assisted in the implementation of marketing plans - Performed market research through internet and competitive analysis- Assisted in the marketing material development

Mini Mba, Business Administration And Management, General

Diploma In Digital Marketing

Digital Brand and Display Advertising, Web Analytics, Metrics and Effectiveness, Performance Marketing, Social Media Management, Mobile.

Msc, International Business, Operations, Gpa: 63/100 Merit Recipient

Activities and Societies: 04/2009 Coniston Lake District Trip Participant Dissertation Topic: Comparison and in depth investigation.

Bsc, Marketing Communications, Gpa: 3.62/4.0 High Distinction

Activities and Societies: 01/2008 – 06/2008 Health and Awareness Club Vice President, 06/2006 ACG Alumni Award Recipient, 09/2004 –.

Apolytirion

Activities and Societies: Member of Theatre Team, Fist Aid Team, Movie Review Team and Forensics Team