- Owner of the entire project planning, design, implementation, UAT and operational processes- Full responsibility of younique.gr performance including technology, content, tenants, services, customer care- Managed Technical, Marketing, Content and Customer Care teams- Ensured the content quality by establishing the right processes and resources - Managed the tenant onboarding process and relationship in order to ensure commitments and contracts, revenue etc- Liaised with the General Manager to stay up-to-date about the sales targets set and assisted the business to develop new sales strategies and to increase its sales revenue- Follow up on clients – tenants to make sure that they are satisfied with the product or service provided- Participated in needs analysis meetings with mixed audience (commercial, marketing and IT)- Identified opportunities for new business within the market- Researched competitors and their activities within the industry, in Greece and abroad- Stayed up-to-date with technology trends, developments & best practices

- Owned an ecommerce budget to design and implement the monthly digital multi-channel marketing plan- Developed and closely monitored the eCommerce sales plan modifying it accordingly to meet the sales targets and business goals such as customer database growth- Managed the product listing process (photoshoot, retouch, descriptions, upload)- Coordinated the website’s content creation, social media presence and copywriting- Buyer- Responsible for the entire replatforming and redesign project- Assessed customer experience and loyalty implementing changes throughout the marketing funnel- Overseed issues regarding the functionality and smooth operation of eShop’s front and back end ensuring resolution- Closely monitored and optimized eShop operations and processes, supervising eCommerce operation cycle and activities- Set up and recorded eCommerce processes in detailed manuals- Set and monitored eCommerce KPIs through reports and data analysis- Assessment and implementation of SEO critical tasks- Amazon FBA merchandiser- Responsible for new growth strategies

- Managed Redesign, Customer Experience and Loyalty Projects - Managed the Digital Channel- Managed the eCommerce operation processes

- Planed, executed and analyzed online and e-mail marketing campaigns- Planed, executed and analyzed social media campaigns- Responsible for eShop KPI targets- Statistical analysis of web traffic sources, website and other platforms’ performance- Planed and monitored SEM campaigns, Affiliate Marketing and SEO- Competition analysis- Managed redesign, usability, content and conversion point improvement projects- Responsible for the mobile app design

- Managed all Internet Marketing Campaigns (Google AdWords, Promotional activities, E-mail Marketing) and Websites- Responsible for all Communication and Public Relations activities & events as well as Advertising material- Responsible for the design and maintenance of B2B e-shop and company’s price list- Graphic & Web Design responsibilities- Coordinated the Sales Training & Video Filming Process

- Coordinated the design, content and appearance of the Greek corporate website, Monitored the NPS, Perform Root Cause Analysis on the Web, Repair & Exchange and Phone touch points, Performed market research- Contributed in all aspects of Marketing: Planning, Advertising, Promotion, Public/Media Relations, Distribution and Research- Actively assisted in the creation of the first Philips “Look & Feel” Workshop in Greece- Assisted in the Voucher Process implementation referring to exchangeable products

- Planned and organized communication events (ex: 1st Sales Day, National Consumer Care Awards, Social events, Corporate Social Responsibility)- Edited the company’s newspaper and composed/released the corporate Newsletters- Designed and updated the corporate website and internal portal, applied Social Media Marketing- Designed and organized the corporate video filming - Ran a CRM update campaign and company surveys- Was responsible for marketing material development and promotion

- Assisted the institution's research through my dissertation on Internationalization from the academic perspective- Identified the International Subsidiary Performance Measures - Conducted focus groups for the purpose of primary data collection for my dissertation

- Assisted in the implementation of marketing plans - Performed market research through internet and competitive analysis- Assisted in the marketing material development