Lydia Greenlee Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta

I lead the digital media trafficking for Verizon Wireless and Gulf States Toyota. As part of the Ad Ops team, I worked with media planners, client management, and creative agencies to set up campaigns and conversion tracking. I also worked directly with vendors and publishers on tag implementation, pixel testing, and assist in general troubleshooting issues.

I was a project manager of rich media mobile campaigns and worked with many of the top agencies and publishers in the U.S. I oversaw the production process for innovative rich media ads for mobile web and in-app by working directly with our creative developers and providing detailed feedback on in-house builds. I ensured that campaigns launched on time by working with internal teams and managing communication with clients.

I managed the launch of digital ad campaigns for some of the company's major accounts. I was the day to day contact for clients and worked with internal teams to manage project timelines. I delivered reporting analysis and creative optimizations to agencies. I also helped train and onboard new team members.

I sold advertising space in a weekly newspaper to local businesses all throughout Atlanta, including dining, retail, health and fitness, entertainment, and real estate. As one of the top billing Account Executives in the company, I sold an average of 20 accounts per week. When the company launched Half Off Depot, I worked with some of our well-known clients to introduce the concept to the market.

As a television sales rep, I sold advertising space for 15-20 stations in the Southeast to all major ad agencies in Atlanta. I put together proposals and sponsorship opportunities for media buyers and worked with them on negotiating ratings and rates.

I negotiated all media (TV, radio, cable) in 4 markets for clients including Daimler-Chrysler and Mercedes-Benz. I also trained assistants on how to work with sales reps and stations in negotiating Nielsen ratings and makegood packages.