Lydia Tao Email & Phone Number

Los Angeles, California, United States

• Lead and conduct 2-3 simultaneous qualitative market research studies for clients in the grocery, durables, and CPG/food & beverage industries.• Develop proposals, activity guides, discussion guides, and synthesize findings for online and in-person qualitative research.• Collaborate cross-functionally to develop, execute, and present findings for mixed method research projects to address the strategic needs of clients.• Moderate 10-15 IDI’s and/or focus groups per month, virtually and in-person.

Los Angeles, California, United States

Los Angeles, California, United States

• Conduct qualitative research studies including scoping work, analysis and reporting, and presenting findings to companies in financial services, entertainment, and tech industries• Execute simultaneous research projects on multiple accounts across varying stages of development and execution• Develop and manage weekly engagement topics for research communities to maintain engagement among research respondents• Develop approaches and task copy, moderate responses, and synthesize findings for online qualitative research• Develop recruitment screeners and discussion guides for in-depth interviews and focus groups• Recruit and screen participants for short-term and long-term research projects and interviews

Boston, Massachusetts, United States

• Analyzed customer reviews of consumer products and services to gain an understanding of consumer needs and buying behavior, which enabled company to market to users on website• Drafted blog posts on top selling consumer goods products to inform consumers about product quality and alignment with lifestyle needs • Collaborated with client to strategize on future direction of website to grow users and create an engaged community

Boston, Massachusetts, United States

• Developed innovative strategies with team of 5 for Hudson Technologies to deliver small quantities of product to end user using same day delivery with the goal of eliminating customer pain points • Interviewed independent supermarket General Managers and Facilities Managers to develop insights on consumer behavior patterns when purchasing refringent products• Collaborated cross functionally to determine synergies that may exist between different verticals, enabling the client to reduce redundancies and improve efficiencies across the organization

Boston, Massachusetts, United States

BU Office of Sustainability, Zero Waste Initiative• Collaborated with the Office of Sustainability to confirm goals and deliverables that aligned with current zero waste initiatives • Interviewed clients to identify desired vendor qualities based on percentage contamination per load, access to campus, and accepted materials, which created a database of haulers who could meet BU’s zero waste goals• Produced recommendations that aligned cross functionally with strategic initiatives to ensure successful outcomes

Greater Boston Area

• Established and managed program blog and quarterly newsletter by brainstorming and editing content to increase visibility and communication• Streamlined program website by identifying areas of improvement to enhance user experience and site navigation for program and application information • Integrated program’s social media outreach by advising the PR Committee to develop new strategies to target potential applicants

Greater Boston Area

• Providing and maintaining high standards of customer service• Taking and running orders, making espresso drinks, brewing teas and coffees• Assisting Shift Leaders train and supervise new employees

Geneva Area, Switzerland

• Collaborated to create a migrant health literacy and communication research project• Analyzed survey methodologies and migrant health needs• Developed a survey to assess the levels of health literacy of migrants in Geneva• Researched health systems and demographics to develop a workshop on health systems management• Prepared issue briefs on migrant health literacy and health needs for ICMHD’s health literacy team

Greater Boston Area

Master Of Science - Ms, Management Studies

Marketing and Observational Analysis Project Café Landwer, Boston, MA • Collected and analyzed observation data to understand how.

Bachelor Of Arts (B.A.), International Relations And Affairs

Activities and Societies: Peer Health Exchange, Delta Delta Delta Alpha Chapter